When you're establishing your social networking profiles, remember that nothing on the Internet is ever private. Even if you lock down every single part of your profile, the mere fact that you put it on a computer means there's the potential that someone will find a way to retrieve your information. The following are some tips for setting up your profiles:
- DO include the pertinent information about your practice or law firm.
- DON'T make the entire profile just about your business, unless it's specifically for the business itself.
- DO include some more casual photos, such as your family, pets, company picnics, etc.
- DON'T post any photos that would portray you or your office in a negative light.
- DO include some fun information such as favorite books or leisure activities.
- DON'T mention controversial matters that may drive away potential clients.
Setting up your profile should be common sense: it's like your virtual presence on the Internet. This is what your clients will see and how they will form their initial impressions of you, so you need to make sure you're conveying the image you want associated with your name and practice.
Social networking can be a scary place if you're not careful about what you post. Because your profile is sometimes the first point of contact for your potential clients, you need to make sure you understand appropriate social networking for lawyers.
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