The Joy of Legal Marketing Gimmicks and Hooks

You want to take every step possible to get clients to recognize and remember you as a great legal service. You shouldn't rely on your name alone to keep your law practice fresh in the minds of potential clients, current clients, and colleagues. Most people admit to being bad with names, and unless you've somehow worked yours into a catchy jingle or slogan, you're going to need more than that to become memorable.

One of the best legal marketing strategies is to create an additional persona for your clients to identify you with.
Think of it as your lawyer alter-ego, the Superman to your Clark Kent. While you may be a mild mannered family law attorney by day, you're often seen as the motorcycle riding parade-staple in the town festivals.

The human brain is quirky when it comes to how you remember things. Some people are visual, some remember audio better, and some need a combination of the two to really cement the information into their brain. Your specialty hook should somehow engage your clients in another channel of memory besides name-recall.

Since most of us are bad with names, my article on selling your specialty, not your law firm pushes the idea that you should use your hook to show your clients something memorable about you besides your firm name. That way, they see your junk-free advertising, remember your hook, and become your next ideal client. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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