Think of your legal marketing strategies as a pyramid where all the parts rest atop a strong foundation that helps run the whole show. I'll break it down into the basic levels for easy absorption (from the top down):
The Top - Outbound Media
- TV ads
- Radio ads
The 2nd Layer - Lesser Inbound Media
- Yellow Pages
- Lawyer Directories
- Professional Listing Directories
- Local Review or City Websites
The 3rd Layer - Strong Inbound Media
- Your website
- Your blogs
- Your online videos
- Your client newsletter
- Your information offers (books, guides, CDs, etc.)
The Foundation - Your Client Database
Just like a pyramid, the media types get wider as you head toward the base. Everything above should feed from and into the database. Your newsletter relies on your database (to have clients to send it to), while your website gains you new client names to add to your database. It's the legal marketing circle of life.
Of course, this is just a bare bones look at my legal marketing pyramid. My article covers all the levels in depth, including how they function in your overall legal marketing strategy.
I can't say whether or not this structure will work for you because no two lawyers are the same. You may find huge success with TV ads-and many lawyers have-while your friend in the next county may be getting hundreds of clients from his successful online video series. It's all about looking at what I'm explaining and deciding for yourself what's best for your firm.
There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.