The Only Sure Way to Make Something Happen


How many times have you told someone, “let’s do lunch”? You say it in passing when you see people at the office, gym or church. While you may have the best intentions to actually get together for that afternoon meal, without setting a firm date, the meeting will most likely not take place.

The only sure way to make something happen is to mark your calendar.

If you are like most attorneys, your days fly by. You may find yourself sitting at your desk in the evening, after everyone else has gone home, wondering where the hours went. Instead of getting frustrated that “there just aren’t enough hours in the day,” you need to take control of your time. Because really, there are enough hours, it’s how you are spending them that is the problem.

You are the only one who can decide how you are going to spend your next minute, hour or day.

Mark your calendar with the events that you want to make happen. For example, block off time in your schedule to exercise or study. Set aside a couple of hours to focus on your marketing strategy and business goals each week. Most importantly, you should time each and every day so that you have plenty of hours available for your family.

You may picture in your mind what you want your life to look like, but if you don’t schedule your time appropriately, it is never going to become a reality.

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For effective and innovative lawyer marketing tips, sign up for our national 2-day legal marketing conference scheduled for April 2011. You won’t want to miss this one!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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