Think like an Entrepreneur, Not a Lawyer

What is an entrepreneur? They're the ones who discarded the normal way of thinking, took the risk, and forged ahead. Entrepreneurs are the types of people who can be presented with a new idea and see opportunity in it. There is no concept of "that's not for me" or "that won't work." Instead, it's, "well let's see what I can do with that."

If you were given the chance to improve some aspect of your business, wouldn't you jump at that chance? If you're the kind of person who can sit there and say "well, things are good, but they could be BETTER" then you're well on your way to thinking like an entrepreneur.

Even if something doesn't seem like it's appropriate for your legal marketing, there's a lesson to take away from it
. Hiring an airline pilot to fly your banner over the beach may work for a local bar advertising their happy hour. But for a criminal defense attorney? Not so much. But a keen lawyer entrepreneur will look at that marketing tactic and think "OK. They're getting their name out in an appropriate place, now I have to find where my name is appropriate and get it there."

Visit my article library to learn more why you need to stop thinking like a lawyer and start thinking like a successful entrepreneur. There's a time and a place for thinking like an attorney and your legal marketing campaign is not it. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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