So you’ve created a Twitter account for your business—but to be honest, you really don’t see the point. Is “tweeting” going to bring in any more business than a Facebook page?
The answer may shock you. Here are three ways that Twitter improves law firm marketing:
- A lawyer = YOU. Twitter is a new technology, but it’s very big with the younger generation. If you offer free information in an easily digestible form, you are establishing a following—and people who follow you when they don’t need a lawyer are the same people who are going to hire YOU when they do.
- A mobile audience. Twitter is increasingly popular with people who are “addicted” to their smartphones. Many people who have the Twitter application on their phone have never seen the site online. It’s a distraction they use while they’re sitting at the coffee shop or waiting at the dentist’s office—in other words, the perfect place to see a quick update about a local business.
- Making the medium work for you. Twitter messages, or tweets, have to be 140 characters or less. Instead of seeing this as a constraint, use it to your advantage: ask a question, offer a quick legal tip, or direct your followers to an informative article on your website.
The important thing to remember when adding social media to your online marketing campaign is never to commit yourself to a site that doesn’t give you any return. If you’re updating a site more often than returning referral calls, it’s time to rethink your strategy.
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