Good website optimization can make or break your law firm’s online presence. Without it, your site will get lost in cyberspace—but if it is done well, you can get on page one of Google. These are the two different ends of the spectrum, and your site will likely land in the middle. However, with a little help and some perseverance, you can get your website nearer and nearer to the front page.
The content for your legal website needs three elements in order to stay competitive in the marketplace:
- Step 1: Market research. All good marketing campaigns have a well-thought-out strategy, so it pays to do your homework. You must decide who your ideal client is, what is the best way to reach them, and what would inspire them to contact you. This helps you decide which keywords to use throughout your site.
- Step 2: Search engine optimization. You must understand the way search engines evaluate sites. Their preferences, values, and nuances will be key in getting your site in front of your ideal client’s eyes.
- Step 3: Good copy. Once your site can be easily found, the last step is getting—and holding—the reader’s attention. Whether it’s a Tweet, a blog post, or a comment on a message board, good online content will generate a serious amount of buzz. You want that attention on your site! A good copywriter will know how to provoke an emotional response in the reader, getting him or her to take action and contact you.
Remember: if your content does not incorporate all three of these elements, your site—and very likely your business—will not survive. For more insider marketing tips, call 888-791-2150 today or download a free sample chapter of our Great Legal Marketing book.