You’ve made a script, gotten a haircut, and now you’re staring down the camera. You’re hoping that this educational video on your law firm’s website will give you a much-needed bump in your client base…but you’re not really sure what you’re doing (or if it will help at all).

In order to be effective, your law firm’s YouTube videos should include:

  • A calm, confident demeanor. If you are scared to death to do your own videos, you can bet it’s going to come across in the finished product. Practice a few times before recording, and someone you trust give you honest feedback before uploading the video.
     
  • Easy-to-understand information. Your viewers will be watching your videos for one reason: to find out how you can help them. Don’t make them hire you to find out the answer; pick one aspect of their case and address it directly. Since the average video is less than 45 seconds, you’re not going to be able to teach them everything about the law—but you can convince them that if you had more time, you would be able to solve their problem.
     
  • Presence and personality. Plenty of other law firms have begin to add video to their sites, so the only advantage you have is exactly what you’re selling: you. As your viewer watches more and more of your videos, he is becoming familiar with you: your talking style, your mannerisms—and familiarity breeds trust. You’re not just a faceless law firm anymore; you’ve got a pulse and a personality.

Remember: the longer you wait to record videos, the longer it will take you to overcome your competitors. For more inspirational tips on building your law firm’s website, call 888-791-2150 today or click the link on this page to download a free sample chapter of our Great Legal Marketing book.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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