Great lawyer marketers realize the value of being in a tollbooth position. Carolyn Elephant has a post on this today and its especially vital when so many are complaining about "the econony."

Check out Carolyn's blog here.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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Carolyn and Ben are on the money here. Firms - large and small should be looking for ways to monetize services and increase the value of the firm by focusing on services that will enhance the client's experience and add real value for clients. Dave M. Frees III Esquire Ideas and Information To Improve Your Practice and Your Life (tm) www.successtechnologies.com/blog
by David M Frees III Esquire November 17, 2008 at 01:47 PM
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