Monitoring communications between personnel and potential clients is essential to effective law firm marketing. Without monitoring, it is very difficult for attorneys to judge the quality of their customer service and the firm’s ability to capitalize on the traffic that is driven in from legal advertising. Fortunately, workplace video and audio surveillance equipment are available to allow you to monitor the activities at your firm at any time and from any place.

For some attorneys, the thought of monitoring the activities of staff members may seem invasive and cause concern. Employees may worry that monitoring is being used to punish and criticize. However, as long as the lawyer is upfront and clear about the law firm’s policies regarding these tools, most employees will come to see it as a positive improvement. The following are additional helpful tips for implementing video and audio surveillance in your law firm:

  1. Be certain to review local laws pertaining to audio and video monitoring before putting your policy in place.
  2. Explain honestly and clearly to staff members why the tools are being implemented.
  3. Explain that monitoring is not a form of punishment or criticism, but instead a form of ongoing customer service training.
  4. Meet with staff members regularly to go over the information gathered from the monitoring tools, and offer assistance to employees who seem to need help interacting with potential clients.

To learn more about how audio and video surveillance can improve your personal injury law firm marketing, contact the legal marketing experts at Great Legal Marketing. For more information, fill out our online form or call our office at 703-591-9829.
Be the first to comment!
Post a Comment