If you're like most lawyers, you've probably invested a certain amount of effort into building your firm's website: writing (or commissioning) copy, hiring a designer, and instituting SEO best practices so as not to be penalized by Google. The fact is, though, that you can do everything right and still be buried on the second or third page of Google results for pertinent search terms (like “Los Angeles personal injury lawyer”), for the unavoidable fact that there's a ton of competition out there any only so much room in the Google search rankings.
What can you do if your website, despite your best efforts, still is not registering on Google for your key search terms? Well, one option is to invest in a pay-per-click advertising campaign, in which you can place highly targeted ads on the first page of a user's search results.
Say a person in Los Angeles is looking for a personal injury lawyer. You may not have any success getting on the first page of results, but your “Los Angeles Personal Injury Lawyer” ad will appear on top of the search page. You only have to pay the ad network if that potential client actually clicks on your ad; if he chooses to ignore it, you're none the worse (though you may want to figure out why your tagline didn't attract that individual's attention).
At Great Legal Marketing, we know that a pay-per-click advertising campaign can be an efficient and economical way to make up for your shortcomings in Google—you can literally leapfrog your way over the better-funded competition and snag a client before he even clicks on that first “official” search result.
Want to learn more? Contact our lawyer marketing experts today at 888-791-2150 to get answers to you questions or other great lawyer advertising ideas!