You’ve created a dynamic law firm website. You are advertising in different media. You are sending out newsletters and creating databases. You are using innovative legal marketing ideas to transform your business. So, why should you focus on law firm taglines? Can one simple phrase or sentence that seems so hard to craft really be that important? The answer is yes.

Three Reasons Your Law Firm Tagline is Critical to Your Law Firm Marketing Plan

Thank about the businesses you frequent or retail websites you visit. Before you start reading marketing materials or website content, you likely glance at the top of the page where you notice the business name and tagline. The tagline for those businesses, like the tag line for your law firm:

  • Sets the tone. Are you aggressive or compassionate? Approachable or uptight?
  • Piques the interest of the visitor. After reading your tagline, the reader should want to learn more about you and your law firm.
  • Tells your clients who you are and what you’ll do for them. After all, that is what they want to know.

Small Law Firms Should Contact Legal Marketing Consultants for More Great Marketing Ideas

Law firm taglines are important. Yet, it takes more than a well-written tagline to create an effective attorney marketing campaign. If you are part of a small law firm with an established website, then we encourage you to contact us at 703.591.9829 to discuss your lawyer marketing needs and to read a FREE chapter of our Great Legal Marketing book which is available on our website.

Charley Mann
Charley is the Chief Marketing Officer at Great Legal Marketing and believes in results, Results, RESULTS!
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