We often tell attorneys that legal marketing is hard work. Part of what makes law firm marketing difficult is that you won’t get a great legal marketing plan right on the first try. Instead, parts of your marketing plan will continually need to be tweaked or scrapped and rebuilt. Law firm taglines are not exempt from this process. If you find that your law firm tagline is not working then it is important to know what to do to fix it.
Fixing Law Firm Taglines
Since law firm taglines are short, you will likely need to start from the beginning and develop a new tagline if you determine that yours isn’t working. You can begin this process by talking to your mastermind group, your employees, your legal marketing consultant and others. Now is the time to brainstorm and to rethink your tagline. It may be that you can stay with the same idea you had originally or you may need a completely new premise for your new tagline.
Nothing in Legal Marketing is Forever
Your law firm tagline and all other parts of your marketing plan are not meant to be done once and never looked at again. Instead, you need to fix what could be working better for you. For help on making the fixes that will help you build the legal practice and personal life that you want, please browse the numerous free resources on our website, request a copy of our Great Legal Marketing book and call 703.591.9829 to speak with a legal marketing consultant.