Most trade associations exist in order to advance the interests of their members: pooling resources, lobbying government bodies, and providing a central knowledge base. But that model doesn't necessarily apply to state bar associations, which—at least when it comes to advertising and marketing—often impede, rather than assist, their constituents.

Why should this be the case? Why, for example, does the Connecticut Bar Association discourage its members from stating their areas of expertise (forcing lawyers to waste their times taking calls from clients they don't want or need), and why does the Kentucky State Bar ask to review the newsletters, but not the blogs, of its members at least 30 days before they're sent out to clients?

One answer, of course, is sheer bureaucracy—once an organization reaches a certain size, it tends to make work for itself, rather than see to the interests of its constituency.

But another explanation is that state bar associations are overly protective of their images, and don't want to be associated with the edgy, aggressive, or unethical marketing and attorney advertising campaigns of their members. The result is that they adopt a set of overly stringent rules, which maintain the probity of the bar association while placing unnecessary obstacles in the way of their lawyers' marketing efforts, and make these attorneys overly cautious in how they promote themselves.

Don't let yourself fall into this trap. Great Legal Marketing can show you how to craft a campaign that abides by your state bar's rules, while allowing you the individuality that sets you apart from the pack. Call our lawyer marketing experts today at 888-891-2150 for a free consultation!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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