Why is Commenting on Your Own Blog Important?

By the time you've written a few dozen blog entries you've hopefully experienced the happy moment when you see someone has left a comment. The comment system on blogs and social media posts allows you to know that yes, someone out there IS reading your work!

That being said, it's just as important to return the courtesy of someone's effort to communicate by posting commentary of your own. Say for example, your latest blog entry talking about a baby crib product recall prompts a reader to reply with a near-miss she had with her own newborn and a faulty crib. Replying back with something just as simple as "Thank goodness your baby was okay! Many parents put their faith into baby products being safe, but you can never be too careful," is a simple way of saying "Thanks for reading, I do care about your comments!"

The more active discussions take place on your blog, the more incentive you give new readers to participate. Ask questions, get them engaged, and learn what your clients are thinking about. You may find that blog comments open up a whole new world of legal marketing ideas and lawyer advertising designs.

Your response to legal marketing is important both as a courtesy to your clients and in building your reputation as a trusted legal advice source. My article goes more in depth on appropriate response methods and how to avoid being unprofessional in your exchanges. 

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