Why Random Acts of Legal Marketing Just Don’t Work

A lot of lawyers would like to think they are above having to market their law practice. After all, lawyers serve the public good, so the public should just come to you! Unfortunately, the days of the town lawyer that everyone goes to for advice are pretty much over (at least in its old form).

Right now, there are hundreds of lawyers in your town, and if you want your perfect client to hire you instead of them, you need to learn how to effectively market your law practice.

The first thing you need to do is, stop engaging in random acts of marketing. This is when you purchase the same ads every other lawyer purchases, or create a website that's nothing more than your picture and a contact form. This also includes trying to market to everyone equally, instead of marketing directly to your perfect client.

Your law firm is special, and until you start marketing it that way, no one will know it but you. Your legal marketing strategy should be just as specialized as your law firm. You don't want every potential case; you want to work on particular cases and with particular clients.

The best (and only) way to attract these perfect clients is to drop the random marketing, accept your niche, and start focusing your marketing efforts. Stop making the same promises of "free consultations" and "no fees until we win your case," and start offering the incentive of valuable information and your legal expertise.

When we market ourselves generally we don't stand out to anyone. If, however, you're ready to start marketing your law practice to attract the type of clients and cases you really want, Great Legal Marketing can give you the tools you need to get there. 

Learn more lawyer marketing tips and strategies by visiting my article library. 

To learn more about the Ben Glass approach to legal marketing, request a FREE copy of my marketing report and CD - (703) 591-9829.