Yes, They Really Are Looking For You On the Internet

At a recent conference on lawyer marketing where I was the lead presenter, some attendees seemed astonished that BenGlassLaw actually did receive personal injury and medical malpractice cases through the Internet. (Then the learned about our system that drives a consistent flow of new case to our site, educates the client, weeds out the non-meritorious cases and establishes our firm as the "obvious choice" for their attorney--all before we have a face to face conversation.) It seems that they have had a web presence for years, sometimes with some of the mega directories like Findlaw and Lawyers.com, without generating any substantial revenue. A new survey by Harris Interactive on Internet searching for legal advice concludes that: Other than family and friends (31 percent), the Internet is now the single biggest source for legal information, outpacing books and newspaper/magazine articles, which came in at just 12 percent. At BenGlassLaw, we generally have between 4 and 5 thousand unique visitors a month. Our Internet Marketing goal is to have anyone who is in our Northern Virginia market who is seeking an injury or malpractice attorney to at least visit our site and, hopefully, start a relationship by asking for more information. This is strengthened by having two independant and well performing sites, BenGlassLaw and Northern Virginia Injury Board.com, that typically place in the first five positions on page one of Google. (We are not talking about paying for placement, where someone can come along and click your bank account dry, we are talking about standard placement for such search terms as: --Virginia Injury Attorney --Virginia Malpractice Attorney --Fairfax Car Accident and so on....) Imagine being able to have everyone who is on the Internet looking for an attorney in your market area at least seeing your site on the first page of Google? If that interests you then you might want to contact my webmaster, Tom Foster, at Foster Web Consulting if your site does not place on the first page of Google for search terms applicable to your practice area. Frankly, if you are paying for a "position" and enhanced rankings in one of those big mega law firm directory websites like Findlaw or Lawyers.com, before you have #1 page positioning in Google, you are wasting your money (just my opinion.)