At a recent two day marketing seminar on Effective, Ethical and Outside the Box Marketing for Lawyers one of the participants asked if I was suggesting that lawyers actually block out time for marketing, or does marketing get done "when you get around to it?" Let's be clear. Marketing your practice is the highest value use of your time. It must come first. I know those cases sit on your desk and beg your attention. And it is the natural instinct of all of us to put off the hard work of marketing the law practice. That makes it all the more important that you make an appointment with yourself to do your marketing--regularly. Otherwise it won't get done. So, yes, each week there is time blocked off on the calendar for marketing. It's absolutely essential.
Yes, You Must Block the Time to Market
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