You Make the Legal Marketing Rules in Your Niche

Take a look at today's technology, namely the iPhone. When it came out, there was nothing like it on the market, and that meant Apple could set the price wherever they wanted. There was no competition to say "we're cheaper than Apple!" and that meant no incentive for Apple to be competitive.

When you establish a niche in your legal practice, you're establishing yourself as the only choice for that niche. This means clients who are looking for your specific type of legal service don't have much to compare you against as far as pricing goes.

This is not to say you should be charging thousands of dollars in absurd fees; you'd probably end up with legal action being brought against YOU. Rather, this means you can charge a consultation fee without worrying that your competition is doing that for free (because there is no competition - you ARE the lawyer!).

Smart clients know that anything worth having is worth paying for, and charging a fee can boost your reputation as well. If you're charging a fee while other generic lawyers aren't, you must be something special. You're confident enough in your services that you can set requirements for interested parties to become part of your clientele.

Your niche makes you the owner of an exclusive club and only your ideal clients are allowed membership!
There's so much more niche legal marketing can do to benefit your firm's situation when it comes to saving and making money. My article on niching your legal marketing for money explains how it can save and generate more money than broad-spectrum marketing. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional legal marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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