Your Ads Should Appeal to Your Clients’ Desires

I'm not going to get into the detail of lawyer advertising development and print design and all that. I'll leave those details to the professionals, I'm a lawyer and a legal marketing guru, not a graphic designer.

What I can tell you is that the words you use in your lawyer advertising are just as powerful as the images you associate with them. Many lawyers make the mistake of thinking that catchy phrases that appeal to the clients' needs are what do the work in their lawyer advertising.

The truth is, your ideal clients, the smart ones who do their homework and actually research an attorney before contacting them, aren't going to be swayed by seeing your ad says you're "compassionate, understanding and aggressive." Smart clients won't be swayed by fluff wording, they're going to want real proof that you're a competent, trustworthy attorney.

The best way to prove this? Give them what they're looking for. Don't just spoon feed them lines about how you're concerned about their case, show them you care. Offer them more free information on how they can educate themselves on their personal injury claim, or what they can do about their estate planning needs. The best way to show you care is by doing things to actually help your clients, not just saying you will.

There are a lot more common lawyer advertising pitfalls to avoid when you're developing your legal marketing strategies. To be successful in your lawyer advertising, you need to make sure you're giving your clients more than just empty slogans. Offer them the chance for more free information and that'll be worth more than a million words of fluff. 

At Great Legal Marketing, we focus on saying NO to ineffective traditional lawyer marketing. We seek out new strategies to market to our ideal clients in ways they'll actually respond to. So, how do you get started? Get a FREE report and CD from legal marketing guru, Ben Glass.

Ben will teach you how to: stop marketing like every other lawyer on the block; grow the kind of practice you can be proud of; and still get home in time for dinner. Contact us today - 703-591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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