After you’re written a legal guide to offer your law firm’s customers, you may be wondering what all that work was for. After all, it’s hard to believe that people will be flocking to your door just because you offered them free legal advice—even if it was something they could read at home without making an appointment.

You know what you are getting from the free offer: customer contact information and the possibility to follow up. Don’t let the benefits be one-sided! An effective legal guide should provide your customers with:

  1. Well-thought out and organized information. Customers are bored quickly with dry information—especially if it’s something a non-professional could have told them. Organize your book in a way that someone with a problem would find it most useful, and explain it in a way they can understand.
  2. A personal, reachable source. Many people looking for legal advice online have had no personal contact with an attorney. Your book is a way to put a face to your firm, allowing you to show off your knowledge and establish trust at the same time. That’s the key to turning contacts into clients,
  3. A persistent reminder. Your book lying on someone’s coffee table or in their email inbox is a constant reminder that you are helpful and available.

Unfortunately, many attorneys think it is enough simply to write a book and put a link to it on their site. The information is bland and obvious, and reflects poorly on the law firm because of it—not exactly the best way to attract people to a business. Do it right, or don’t do it at all.

To learn more about which marketing tools for law firms will work for you, call 888-791-2150 today or click the link on this page to download a free sample chapter of Ben Glass’s Great Legal Marketing book.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
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