TV commercials basically function just like any other lawyer advertising; you need to develop them with your ideal client in mind. If you're considering using TV commercials as your next marketing move, you need to ask yourself some questions first:
- Does my ideal client look here for information?
- Which channels does my ideal client watch and when?
- What kind of hook can I use to draw the attention of my ideal client?
- How can I stand out from other lawyer advertising TV commercials?
If the answer to the first question is no, you should probably forget about TV commercials as your lawyer advertising solution. Why waste money on advertising in places that aren't going to attract good clients? The answers to the latter 3 questions will determine the scope of your campaign.
Once you've got a plan for your TV commercials, you need to look at the cost and determine if it's a viable plan for your marketing goals. Remember that for every 1 ideal client reached through this lawyer advertising method, you may also be attracting several unwanted clients that will clog your phone lines or email inboxes, wasting your time.
Many more factors weigh in when you're deciding if TV commercials are a good lawyer advertising strategy. Check out my article on the subject for more pros and cons of TV commercial advertising for lawyers. You may think twice before trying to become the next Super Bowl commercial sensation.
There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.