Your Website is the Center of Your Internet Universe

Many of the marketing strategies I've discussed in other articles involve the Internet. While you need to branch out into Web services like YouTube and Facebook, remember that the center of your Internet activity, should be your website.

Your website is the link your potential clients will click on when searching the Internet for legal information and the place they should arrive at after reading your syndicated blog posts, Facebook status updates, Twitter tweets, and the like. Because so many of these other Internet marketing strategies are just quick plugs for your legal services, you need to have them lead your clients back to your website to give them the full scoop.

With this is mind, create your website with your client's needs in mind. Your blog, your videos, archiving your newsletter, and building your client database through your contact form are all made possible as you set your website in motion. You may not choose all of these marketing strategies, but they all partner very well with your website.

Since your website is so important to the success of your other marketing strategies, you need to make sure your website is working for you
. My article, Make Your Law Firm's Website Work for You, talks more in-depth about what your website says about you and the 3 steps to good Web content and searchability. 

There's a lot more to learn if you want to build your practice full of happy clients, reasonable hours and a 6-figure salary. Start by requesting a FREE copy of my marketing CD and report. Consider it a step toward transforming your law firm into a successful and highly profitable business - (703) 591-9829.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.
Be the first to comment!
Post a Comment