Q Creating a newsletter as part of my great legal marketing plan seems like it is going to take a whole lot of time. Do you have any tips to make it easier?
Writing an exciting and useful law firm newsletter several times a year can be a lot of work, but it is an important part of your legal marketing strategy, and there are ways to make it easier. For example, you might consider:
- Keeping an active folder on your desk or computer for newsletter ideas. Did a client just ask a really interesting question on the phone that sparked a newsletter idea for you? Did you just read something that you want to share with lots of your clients? Jot down the ideas until you are ready to start writing.
- Looking at what you’ve already written. Does your law firm have a blog? Look at your blog traffic statistics and figure out which blogs are getting read the most and how people are finding those posts. You may be able to use the idea in a newsletter. You don’t have to reinvent the wheel every time.
- Getting help. Do you have a great person in your office who can help with this task? Have you considered hiring a legal marketing consultant to write your newsletter?
We hope that these tips provide you with a good starting point for your attorney newsletter. To learn more about creating a great legal marketing newsletter, please browse the FREE resources on our website and call us directly at 703.591.9829.