How Successful Lawyers Think and Market Their Practices
Our mission at Great Legal Marketing is to show attorneys how they can effectively, and ethically, market their practices. This often requires a mental shift. Most of the things we have learned about being a good lawyer and a business owner are flat out wrong.
We want to "retrain" your brain to think more like a business owner so you can finally break the time/money chains. Through our style of marketing and business building, you can make more money, get more clients, and preserve your free-time.
Browse our collection of frequently asked questions about ethical marketing practices and the mindset you need to achieve your goals.
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Wait, so you’re saying that how I run my law office could affect my health?
Yes, the way that you choose to run your law office can harm your health and even significantly shorten your life. And I’m not just saying that. Studies show that work-related stress can wreak havoc on your body and mind, from repetitive stress injuries and high blood pressure to depression and anxiety.
The solution to your job stress is not to work harder, although that’s what many attorneys think: “If only I can make more money, then I can finally slow down and life will be enjoyable.” The truth is that you need to stop running yourself into the ground and being on call to clients around the clock. Being a great attorney involves taking time for yourself and taking time for your family. It even means leaving the office in time to eat dinner and taking a couple of vacations each year.
Running yourself ragged to capture some semblance of success or financial security isn’t worth it if you aren’t going to be around to enjoy your retirement. Not to mention: health problems caused by working too much can stop you from working (and supporting your family) altogether.
At Great Legal Marketing, we have devised a system that balances hard work with family life and relaxation. We have also figured out the secret to finding the cases and clients you want without spending all of your free time on attorney marketing. How do we know that it works? Ben Glass lives what he preaches, and so do many attorneys that have worked with him.
I'm constantly being criticized by my colleagues for not doing more pro bono work. How can I convince them that I have to look after my own needs before I look after the needs of other people?
This can be a tough sell, especially in a society where lawyers are held to a different standard from other professionals. There are few home contractors who will give away every tenth townhouse for free to a needy family that couldn't otherwise afford it; these professionals operate on a tight profit margin, and simply can't afford to be profligate with their money and time.
The same rule applies to lawyers who are struggling to establish their practice, and need to make every hour count toward the bottom line. If taking on a pro bono client means not being able to make your mortgage payment, there's no ethical rule on earth that says you can't decide otherwise.
If, however, you're hearing this criticism on a regular basis, there may be something to it. Most likely, your fellow lawyers know that you have attained a certain amount of success with your practice, and that you can afford to “give back” to the community rather than saving up for a third sports car or a second vacation home.
Once again, there's no law that says you have to take on pro bono work (although your state bar association may pressure you on this point), but you have already profited enough from your practice that you can afford to do so. If it creates good will among your colleagues (and potential adversaries), it may well be the case that taking on more pro bono work is a good idea—and it may even make you feel good inside!
And, of course, getting a reputation for sharing your legal knowledge with clients who could not otherwise afford your services can be a clever, but subtle, way to promote your law firm.