How can I test the effectiveness of my landing page as part of my overall innovative legal marketing strategy?

 

A: Once you have developed a landing page as part of your law firm web marketing campaign, it is important to periodically test its effectiveness and make changes where necessary. Fortunately, Google offers a free tool that allows lawyers to test various aspects of their landing page. The tool will allow tests on the effectiveness of many areas, including the following:

  • Color
  • Headlines
  • Calls to action
  • Buttons
  • Changes to the landing page

What is this Google tool that can improve your attorney marketing landing page? It is known as Google’s Website Optimizer, and its goal is to help your law firm convert more visitors into paying clients. The tool allows the attorney to assess which content, offers, and designs are most effective at converting visitors into clients. Because the tool is free for all Google users, there is virtually no downside to its use. 

Website Optimizer offers:

  • Videos and web seminars about design and planning.
  • Tips for how to use the results of the testing.
  • Articles and information on website optimization.
  • Incremental learning, so you can master the basic functions of the tool before moving on to more sophisticated analysis.
  • Advanced testing strategies for those comfortable with the initial results produced by the tool.

The very best marketing for lawyers maximizes the effectiveness of a law firm landing page. Understanding how to create the most effective page can be challenging, but the experts at Great Legal Marketing are here to help. Fill out our online form or call our office today at 703-591-9829.