How do I track the results of my law firm’s social media campaign?

The great thing about most social media platforms is that you can get an instant response to your legal marketing. Within seconds of posting an update, Tweeting, or changing your status, your followers will be able to comment on and share your message, disseminating your firm’s message exponentially.

If you want to take it a step further, there are ways to get a more concrete information on your social media marketing. Facebook and Twitter have tracking software built right in, making it easy to track your marketing results—and the best thing is, it’s also free.

Here are a few ways to take advantage of free social media tracking:

  • Twitter. Twitter offers analytics on tweet performance and engagement. They also monitor how many followers you gain or lose within the last 30 days.
  • Facebook. Facebook’s Pages application allows you to create a “page,” or fan site, for your business, allowing you to post as the business entity or under your own name. Facebook automatically tracks the reach and activity of all fan sites, which can be seen on the administrator’s page.
  • Google Analytics. All websites should have Google Analytics no matter what. Analytics offers many tools that you need to discover how social media is driving traffic to your website, and how that social media traffic behaves on your website.

You can get a lot of info from the free tools that are available to you, but paid platforms like HootSuite can help you automate your social media and allow you to post status updates on all social media platforms from one place.

Remember: the key to successful marketing for personal injury lawyers is getting a great return on investment. Creating a marketing campaign is only half the job; the other half is tweaking your message and platforms so that your marketing is constantly growing and evolving.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.