Q I need some lawyer marketing ideas to help get my attorney advertising blogs a better ranking on Google. Do you have any tips?
A
Just the three big ones:- Write for your audience. If you’re a personal injury lawyer, you want to stick to content useful to somebody looking for information on a personal injury case. Though you don’t want to oversell your services, you can find creative ways to work relevant personal injury content into even a blog that you are using to cultivate human interest in your firm.
- Use effective key phrases. Prospects as well as Google like effective key phrases because they summarize the most important points of your article in a few words a reader might type into the search field. Coupling a regional keyword, such as “Chicago” with an issue a layperson may be researching a case on, like “car accident” or “dog bite” is generally the most effective.
- Keep writing. Try to post entries at least two or three times a week. A dormant blog is a liability for both your image and your search engine rank. In contrast, an active blog with topical entries and reader comments could earn you multiple spots on the first page of a searcher’s results.
For more lawyer marketing ideas, reach out to one of the talented representatives at Great Legal Marketing. Call (703) 591-9829 to get your attorney marketing strategy on track today.
We’ve got a full chapter preview of The Great Legal Marketing Book by the lawyer marketing specialist, Ben Glass, and much, much more available to you FREE at our website.