What is a “mastermind,” and how does it pertain to my law practice?

In his book The Law of Success, motivational writer Napoleon Hill describes the mastermind as “a mind that is developed through the harmonious cooperation of two or more people who ally themselves for the purpose of accomplishing any given task.” In another book, Think and Grow Rich, Hill expands on the mastermind concept with this analogy: “A group of brains coordinated (or connected) in a spirit of harmony will provide more thought energy than a single brain, just as group of batteries will provide more energy than a single battery.”

What, you may ask, does this have to do with promoting your law practice? Well, what Hill is trying to convey is that the company you keep is an important determinant of your success in life.

When optimistic, energetic, forward-thinking people spend a lot of time together, they create a synergy that propels each individual to action. Conversely, if you're feeling down in the dumps, spending the bulk of your time with another disillusioned person won't exactly be conducive to brainstorming your way out of your difficulties and generating new ideas.

If you are a lawyer looking to expand your legal practice or your client base, the last thing you need is to associate with people who tell you that your situation is hopeless, or who bring you down with their own negative take on life. At Great Legal Marketing, we know that a successful advertising or marketing campaign springs from a successful attitude—and if you don't have that, all your efforts will go for naught.

Questions? Call our lawyer advertising experts today at 888-791-2150 for a free consultation!

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.