What is a QR code, and why should I use one in my attorney marketing?

 

A: QR codes are small, square, black-and-white patterns that can be read by a smartphone camera or barcode reader. A QR code can be used to add contact information to a phone or take the reader to a webpage.

QR codes originated in Japan; they have been used there for about ten years. Recently, QR codes have gained popularity in the United States. They are often seen in magazine ads, on the backs of business cards, and on products. Nearly 14 million Americans use QR codes each month, and that number is growing.

As an attorney, you can use QR codes in many different ways to enhance your attorney marketing. A QR code on your business card will allow clients to quickly scan your information into their phones. QR codes can also be used to supplement information in your newsletter or link to your social media or YouTube accounts.

Learn more about QR codes and the future of attorney marketing from Great Legal Marketing. Contact us at 703-591-9829 and learn how we can help you stay ahead of the competition.