Q What’s better: plugging almost every advertising dollar I’ve got for the next several months into a one-time bankruptcy law firm ad that could reach thousands of prospects into the far reaches of my jurisdiction—or modest but well-targeted marketing at a cost I can sustain over the course of several months?
A
When building your bankruptcy attorney marketing package, you might be tempted to use up a large part of your budget on a campaign that you feel will be seen by as many people as possible. Many lawyers will see initial success with a maneuver like this, but two problems tend to result:
- The potential bankruptcy clients who make contact don’t have the kinds of cases that your firm is looking for.
- Your firm gets caught up in a rush of activity inspired by the big expensive ads, but then calls drop off and you have no cash flow to invest in updated marketing.
As you can see, the first problem feeds into the second.
If all of the calls you get from a big ambitious ad campaign are from poor prospects, what that campaign has produced is essentially a lot of busy-work…and no revenue on-hand for future advertising. It’s better to have a small but effective campaign that will draw in targeted bankruptcy prospects who need the kind of casework you can best provide.
Do you want to learn more bankruptcy law firm marketing? Talk with one of the talented consultants at Great Legal Marketing by calling (703) 591-9829 now.
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