Attorney Blog

Don't Miss The 2010 Great Legal Marketing Conference!

ben@benglasslaw.com (Blog Author)28507 — Wed, 17 Mar 2010 08:00:00 EST

How is your law practice doing these days? Are you barely surviving the current economic climate or is your business booming?

You have the opportunity to be a part of an elite group of lawyers who are not only surviving the recession, but are actually thriving. These are attorneys who have chosen to ignore the poor economy and focus on creating a law practice of their dreams. You can too by making the decision to attend the upcoming Great Legal Marketing 2010 SuperConference.

As an attendee of this information-packed conference, you have the opportunity to not only learn from the dynamic speakers who cover topics relevant to your practice, but you also have the chance to learn from some of the greatest legal marketing minds. This conference is a place where successful and progressive attorney marketers gather together to share ideas and best practices.

If you are ready to experience rapid growth, become a celebrity in your location, consistently get referrals, accept fewer cases and actually have the time to take vacations, then you won’t want to miss the SuperConference scheduled for June 11th and 12th, in Fairfax, Virginia.

For more details, click here.

Keep in mind that this event is not for everyone. It is designed specifically for the success-minded and self-reliant attorney.

Restrictions on New York Attorney Advertising Rejected by Circuit

ben@benglasslaw.com (Blog Author)28166 — Fri, 12 Mar 2010 08:00:00 EST

The U.S. Court of Appeals for the Second Circuit has rejected most of the content-based attorney advertising rules in New York, because they violate the First Amendment. This information was provided by Great Legal Marketing member, Jim Reed of the Ziff Law Firm. Thank you Jim!

According to the Circuit Court, not allowing New York attorneys to use client testimonials for pending cases and nicknames that implied their ability to get results, was unconstitutional.

The lawyer advertising rules, which went into effect on February 1, 2007, also prohibited
“portrayals of judges or fictitious law firms.” The Circuit Court did rule that portraying a fictitious law firm or using fictitious names of lawyers not associated with the law firm was misleading and not protected under the First Amendment.

The New York attorney advertising rules also established a thirty-day moratorium following a specific incident, before lawyers could solicit personal injury clients through targeted television and other media ads. The Circuit Court did uphold this thirty-day waiting period.

You can read more about the case here: http://www.greatlegalmarketing.com/library/Cahill_appellate_decision.pdf.

Virginia Lawyer Advertising Rules Could be Changing

ben@benglasslaw.com (Blog Author)28030 — Thu, 11 Mar 2010 08:00:00 EST

The Virginia State Bar’s Standing Committee on Legal Ethics has proposed changes that will impact how lawyers advertise and solicit business in the state. The amendments are to Rules 7.1 to 7.5 of the Rules of Professional Conduct, which regulate lawyer advertising and solicitation.

The changes are designed to make these rules more general when they are applied by eliminating specific examples of lawyer advertising from the body of the rule. Requirements and examples of application from the Committee’s opinions on lawyer advertising will be placed in the comments.

Some of the proposed changes include taking the terms, “fraudulent” and “deceptive” out of Rule 7.1, because if an attorney’s advertisement was “fraudulent” and “deceptive” it would be “false” or “misleading.” Rule 7.2 may be changed by removing the requirement of a disclaimer for specific or cumulative case results and Rule 7.3 may be broadened to include the prohibition against in-person solicitation for all types of matters, not just wrongful death and personal injury.

Although the amendment to Rule 7.4 is still being considered by the Ethics Committee, a proposed change has been made for Rule 7.5, which includes adding a new comment to clarify that attorneys should practice using the official name under which they are licensed or seek an appropriate and legal change of name from the Supreme Court of Virginia.

To learn more about the proposed amendments, visit the Virginia State Bar’s site at: http://www.vsb.org/site/regulation/prop-rules-71-75.

The Virginia State Bar is requesting comments from the public by April 14, 2010. I would also like to know your thoughts on these amendments, since I have been receiving calls and emails from Virginia members who want to know how these changes will affect what we teach at Great Legal Marketing.

Judge rejects Hospital Challenge to Prevent Attorney from Blogging About Case

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)27007 — Sat, 20 Feb 2010 08:00:00 EST

This is a fasciniating read for attorney-bloggers. A hospital had turned over an incident report that had certain facts about a Virginia wrongful death case that it didn't want to become public.

The plaintiff's attorney, Avery Waterman, of Newport News, Virginia, blogged about the case. The hospital filed a bar complaint (!) and some sort of "emergency motion" about the blogging.

Ruling: you can blog about whatever you want... the incident report was voluntarily given up and there is no prohibition on what the attorney did.

Here is the transcript of this very interesting hearing about attorney blogging.

It's Official - JumpStart 2010 is Sold Out!

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)24682 — Thu, 07 Jan 2010 08:00:00 EST

I'm excited to share some big news with you today. With a final surge in registrations just after the holidays, JumpStart 2010 is now sold out. This marks the fifth consecutive GLM conference event to sell out (and the earliest).

The GLM conferences have proven to be the best on the planet for lawyers who are success-minded and self-reliant and who are committed to building thriving practices.

If you missed your chance to register, I do want to let you know that all hope may not be lost. In the past we've sometimes ended up with a few last-minute cancellations due to an unexpected emergency or a change in a trial schedule, so we've gone ahead and set up a waiting list.

If you would like to be placed on the waiting list or check to see if there have been any cancellations, please contact Nicole at Nicole@NicoleTully.com or by calling 717-824-6553.

For additional information about JumpStart 2010, please go to GLMJumpStart2010.com.

Ben Glass

Solo and Small Firm Lawyers...its not ALL about Tiger Woods

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)23580 — Thu, 17 Dec 2009 08:00:00 EST

While the rest of the world is being misdirected as to where to spend their time...the smart lawyers are getting their marketing stuff together and planning a trip to Northern Virginia. (It won't be about Tiger--but check out why here.)

Michigan State Bar idea of "Good Lawyer Advertising"

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)23160 — Thu, 10 Dec 2009 08:00:00 EST

It's no wonder lawyers all over struggle with advertising and marketing their practice. Here's an article from a law school professor, published in the Michigan State Bar Journal, telling lawyers that "telling the facts" is a great way to differentiate yourself.

You gotta read the article to see the examples...you'll laugh or cry!

Michigan State Bar article shows lawyers how to advertise effectively.

Ben Glass Highly Critical of South Carolina Bar Ethics Monitors

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)22895 — Fri, 04 Dec 2009 08:00:00 EST

There's a very interesting new case out of the South Carolina Supreme Court about lawyer advertising that should really upset South Carolina lawyers (even though the end of the story is good) because of all the money wasted in a really stupid effor to shut down a TV ad.

See what Ben Glass wrote about this new opinion on ethics in lawyer advertising.

Legal Marketing Expert Ben Glass Featured in Newsweek Magazine

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)22761 — Wed, 02 Dec 2009 08:00:00 EST

As the founder of Great Legal Marketing, Ben Glass has conducted sold-out seminars, and coached and mentored hundreds of attorneys from across the U.S. and Canada. He has been featured in TRIAL Magazine, Wall Street Journal Online and the Washington Post, among others. Ben has also authored 7 books, including The Truth About Lawyer Advertising.

The full press release on Ben Glass's feature in Newsweek is here.

Ben Glass Great Legal Marketing Newsletter Service Launched

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)22680 — Tue, 01 Dec 2009 08:00:00 EST

The number one case generator for BenGlassLaw is my website. The number two case generator is the newsletter that I have been sending out a monthly basis for years.

Most lawyers make a major mistake in spending a time of money to acquire client or potential client and then never marketing to that person again even if I end up representing them. Lawyers who do figure out the newsletter can be a killer marketing tool often mess things up by sending the newsletter less than monthly or, heaven forbid, by being ultra cheap and e-mailing it. (With less than 15% of all e-mails be opened this is about the dumbest thing in lawyer marketing the history of the world.)

A great law firm newsletter is opened and read. Clients call when they don't get it on time. It does take work, however, to produce. Now, because of the request of my great legal marketing members, we can now help get that done for you.

Find out more information about the Ben Glass Great Legal Marketing newsletter system here.

The E-Myth Attorney, Michael Gerber Book due out in 2010

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)21490 — Tue, 10 Nov 2009 08:00:00 EST

We've just heard that estate planning marketing guru Robert Armstrong has teamed up with Michael Gerber (of E-Myth fame) to pen a new book for lawyers.

More information about The E-Myth Attorney is here and we'll keep you updated as we hear more.

The Connecticut Complaint--Total Bankruptcy--Legal Ethics Enforcement Gone Wild

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)21045 — Mon, 02 Nov 2009 08:00:00 EST

I've now had a chance to review to review the Connecticut attorney grievance committee's complaint agains the attorneys who participate in the Total Bankrupcty advertising system.

First let me say that I'm no great fan of these Internet mass advertising sites. I think attorneys can do better on their own with a little educational marketing. That being said, I understand that some attorney would rather pay another to help with marketing than to develop educational information/websites, etc. themselves. Also, note that I have no dog in this fight. I don't do bankruptcy cases and don't know anyone who is a participating member of Total Bankruptcy. I don't know Kevin Chern and have never spoken to him.

I did file a comment with the Virginia State Bar that opposed a recent proposed legal ethics opinion that was itself "opposed" to Total Bankruptcy. At the time, however, I was unaware of who the target company was.

That being said, this Connecticut complaint seems rife with unwarranted conclusory allegations all designed to label Total Bankrupcty.

The entire complaint is premised on the shaky foundation that Total Bankrupcty is a for profit (and thus illegal) lawyer referal system. My view is that no rational consumer (the ultimate judge) would look at the Total Bankruptcy site and come to the conclusion, as the chief ethics counsel for Connecticut does, that Total Bankrupcty present potential clients with bankrupcty information "in such a wasy that suggests it is an indepedent agency recomending an attorney's services."

It simply does not. Go and look at the site yourself. No rational, objective consumer, would think that the site is an independelnt agency.

Its an ad for legal services. Simple. Nothing more, nothing less.

At page 6 of the complaint, it gets really bizarre. It complains that the site "capitalizes on the financially insecure consumer's fear of debt, poor credit rating, shame and crditor harassment."

So what? That's marketing 101.

The Complaint agrees that the site contains a ton of useful information including information about whether bankruptcy is the right choice for you, a government "means" test and advice on life after bankruptcy.

That's marketing 101.

The Complaint then alleges that the site purports to be evaluating a potential clients needs because it has check off boxes asking questions like "how much debt do you have and where is the debt coming from."

The complaint says that these check off boxes "imply that Total Bankruptcy is considering these factors in determining which local attorney is right for the client."

No it doesn't.

Lawyer advertising ethics rules purportedly exist to protect consumers. There are almost no consumer complaints filed about lawyer advertising. Complaints come, by and large, from competitors.

At "worst" Total Bankrupcty could beef up its disclaimers and make it known that lawyers are buying an "area exclusive" marketing opportunity.

There.

Problem solved.

Instead, the Connecticut Bar wants to charge 5 lawyers with felonies.

Which path will protect consumers?

Better disclaimer or jail?

Connecticut Grievance Committee Says "Felony" to Those Who Participate in Total Bankrupcty Program

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)21010 — Mon, 02 Nov 2009 08:00:00 EST

Here is the the to the rather amazing complaint filed against lawyers who participate in the Total Bankruptcy program.

Virginia recently withdrew a proposed opinion regarding Total Bankruptcy while Connecticut seems to want to charge these lawyers for engaging in felonious conduct.

Here is the Complaint regarding Total Bankruptcy.

Market for young attorneys continues to be quite difficult

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)20670 — Wed, 28 Oct 2009 08:00:00 EST

Virginia Lawyers Weekly has an article in this weeks edition about the use of "contract attorneys" by large law firms. These are, by and large, highly qualified young attorneys for scanning and coding documents per $25 an hour. They spend hours and hours a day reviewing thousands of documents.

I wonder if the law firms feel any guilt whatsoever about completely ignoring the business side of the practice of law

? In failing to teach lawyers how to start and grow a business? How to market?

Using a Blog as Your Firm's Spokesperson

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)20377 — Wed, 21 Oct 2009 08:00:00 EST

Gone are the days when blogs were only used as a personal commentary. According to a recent article posted by the Wall Street Journal titled, "Companies Increasingly Look to Blogs as Spokesmen," some of the major corporations are looking to blogs to fill the roles of spokesmen.

Nearly one-third of Fortune 100 companies are using blogs nowadays. Corporations that refuse to directly comment to reporters are fielding questions this way, because it provides an avenue to give points of view without having to have a full conversation.

Why not follow the example of Fortune 100 companies and use a blog to make comments on current issues in your specialized practice area or industry? Instead of hiring a spokesperson or PR rep, you can use a blog to get your name out there and to try to capture the attention of reporters. Blogs are attractive to reporters because they are able to get their information faster and easier.

The Wall Street Journal article mentioned a recent blog by Southwest Airlines Co., which is a great example of how you can effectively use this form of marketing. The blog was titled, "Why Do They Hate Your Bags?" Readers were reminded that Southwest Airlines does not charge extra fees for the first two bags. The blog read, "Did anyone else see the news today about a competitor who wants you to pay more than $249 a year for your bags to fly? Did anyone else think it was an Onion article headline?"

You may be wondering at this point, what should I write in my blog? The answer is simple. Comment on something your competitor is doing, give your opinion on an issue that is related to your field or discuss a current event in the news. The idea is to get your name and, your company's name, out there.

What was that Niche Market Spam Email?

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)20192 — Sun, 18 Oct 2009 08:00:00 EST

Recently, our blog post on Niche Marketers Spam received some attention. Folks were asking questions about it through our live chat box. Some were suggesting that its "OK to send blanket emails to a known class of a class action."

Well, here was the email that was sent, bulk and unsolicited.

And I ask, which class action would this be?

What is a Ben Glass Legal Marketing Seminar Like?

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)20171 — Sat, 17 Oct 2009 08:00:00 EST

When you come to a Great Legal Marketing Conference one of the things we do is show you at least a hundred examples of what I call the "good, the bad and the ugly" with lawyer marketing. I'm not making judgments here about whether it's a good thing or a bad thing to use the sound of a bird in your ads. (That's for the state bar ethical theorists to pontificate about.) What I teach is the most effective use of your next dollar and you next hour in terms of the marketing side of running a law business. How much sense does it make to keep handing over your hard earned and well-deserved dollars to the marketing reps selling you the crap that I see on TV, in the Yellow Pages and on the Internet, without ever knowing whether you are getting the best return for your money? I can show you how to improve it, track it, measure it and most important, grow your profit from your advertising.

Virginia State Bar Withdraws Website Third Party Website Proposed Opinion

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)19157 — Tue, 29 Sep 2009 08:00:00 EST

The Virginia State Bar has announced that is has withdrawn proposed legal ethics opinion 1851, Participation in a Third-Party Internet Website for future consideration.

I had written in opposition to this opinion, as did others.

Here is there letter announcing the withdrawal.

AVVO allowing anonymous, defamatory statements

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)19009 — Sat, 26 Sep 2009 08:00:00 EST

Twice this week I've been contacted by attorneys who have had nutballs post anonymous, defamatory statements, on the "attorney rating" page.

Attorneys find it very difficult to respond to this sort of garbage without violating the attorney client privilege.

One attorney even claims that one person is creating numerous fictitious accounts in order to post numberous defamatory statements on the AVVO site.

What is AVVO's response to this?

WebWeavers Event Hosted By VA Women's Attorneys Association

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)18752 — Tue, 22 Sep 2009 08:00:00 EST

I'll be speaking this Friday, September 25, at the Virginia Women Attorneys Association's Fall 2009 two-day Webweavers event. The VWAA has put together a group of ten speakers versed in various aspects of online marketing and developing a unique web presence.

My presentation will be titled "Marketing In Good Times and Bad" and, you guessed it, I'll be talking about how to continue to defy the recession and how to make yourself immune to the woes of the economy. I'm not sure if you can still register but it's worth a shot. Check out the VWAA Webweavers Brochure and Registration Form for more information. It's located at the Lansdowne Resort out in Leesburg and they even have a golf tournament set up so come enjoy the resort and learn how to improve your practice!

Most bar ethics rules presume that consumers are idiots

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)18703 — Mon, 21 Sep 2009 08:00:00 EST

Most other small business owners laugh when I show them how ridiculous most lawyer advertising ethics rules are. Imagine not being able to give out 2 business cards to someone (North Caolina) or having to seek pre-approval of every newsletter you send (Kentucky).

Now the chair of the American Bar Association's Section of Law Practice Management says he agrees.

Here is an interesting editorial on lawyer advertising ethics

Ben in California outlining the Mission of Great Legal Marketing

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)17839 — Tue, 01 Sep 2009 08:00:00 EST

At a recent Great Legal Marketing Seminar in Hollywood, California, Great Legal Marketing founder Ben Glass outlines the mission to the roomful of attorneys.

Two Laywers, Same Name, Virtually Same Websit URL's and no common sense

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)17838 — Tue, 01 Sep 2009 08:00:00 EST

Here's an interesting story of two lawyers who have the same name and then duked it out in federal court over who could own the URL for the name.

In my opinion, these folks were knuckleads--not able to figure out a way to differentiate themselves in the marketplace and then wasting the federal court's time.

Here's the tale of two knucklehead lawyer marketers.

"Hidden Video" from attorney marketing expert who drives the marketing vultures crazy

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)17654 — Sat, 29 Aug 2009 08:00:00 EST

Here's a "sneak video" from today's shooting of the TV show in Hollywood. There will be more later but it may take some time to put it all together. ...

Your Great Legal Marketing Ideas are Great (and its not all about advertising!)

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)17653 — Sat, 29 Aug 2009 08:00:00 EST

Ben,

I am writing to thank you for some of the great ideas you have shared in your Great Legal Marketing materials.

I needed to find another associate after one of my existing lawyers had an "entrepreneurial seizure" and decided to form his own form. I created a long advertisement based on the letters in your GLM marketing materials. I was astounded on the number of people who applied who had exactly what I was looking for! In the past, I did generic ads, and got both a fairly low response rate and an even lower number of respondents who were the right fit for the position. This experience alone is worth what I have paid to GLM thus far.

I am hoping to have similar success stories to report in the future on my marketing efforts. I published my first book, The Insider's Guide to Texas Car Accident Cases, and have started running television commercials pushing the book. I hired Foster to redo my website. And I just sent out my first newsletter to 1,600 current and former clients.

Thanks for everything.

Sincerely,

Michael Cowen

New Website Videos From Ben Glass

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)17651 — Sat, 29 Aug 2009 08:00:00 EST

We've recently shot some new videos at the Fairfax Video Studio for use on the BenGlassLaw website. This was all done through my FosterWebMarketing web "machine" (aka DSS.) The new videos are all over YouTube as well.

A Major Misconception About Attorney Marketing (and why you are missing it)

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)16881 — Thu, 13 Aug 2009 08:00:00 EST

Let me ask you this question:

Once a prospect makes contact with you, how long do you think it takes them to make a decision about who to hire as their attorney?

Most lawyers think that the hiring decision is made quickly and if they don't respond right now, they won't get the case.

From our own data and from the conversations we are having with Great Legal Marketing members, this is not true.

The best personal injury cases are signing fee agreements anywhere from 31 to 365 days after starting down our marketing system.

This means that if you are not marketing to them with a consistent, automotic, useful and interesting follow up marketing campaign, you are missing a huge opportunity.

So let me ask you: what does your marketing to a prospective client look like after day 31?

Those of us who have a well thought, ethical and effective marketing campaign are marketing to these prospects in a vacuum. You are quitting way too early.

Now I see what's driving the Virginia State Bar's LEO on 3rd party web sites

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)15910 — Mon, 27 Jul 2009 08:00:00 EST

I wondered what was driving the Virginia State Bar's recent proposed LEO on Third Party Websites. Hopefully that LEO will, based the responses the Bar got, die a slow death before spending a quarter million or so defending another lawsuit.

But I wondered what got them going? Who filed the complaint. Now we have the answer.

Now I see what's driving the Virginia State Bar's LEO on 3rd party web sites

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)15909 — Mon, 27 Jul 2009 08:00:00 EST

Great Lawyers.com website

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)15451 — Fri, 17 Jul 2009 08:00:00 EST

After my last post about Laywers.com "pulling" my A.V. rating I thought I'd go look and see what kinds of websites they are producing these days.

I did a simple search for personal injury lawyers in Fairfax.

Here's what I found -- this was near the top so I expect the firm was paying extra to be there. I deleted the firm name because the website is so bad its embarrassing. (By they way, Lawyers.com was running a banner ad for a Danville, Virginia law firm on the right hand side. So someone IS paying for that. So, for a "Fairfax, Virginia personal injury" search they run (and presumably charge for) and ad for a firm more than five hours away!!

In fact its hard to believe that anyone is actually paying for this.

OVER 40 YEARS OF COMBINED EXPERIENCE IN PERSONAL INJURY AND PROFESSIONAL MALPRACTICE

Thank you for your interest in the law office of XXX and XXX, PLLC and welcome to our web site. Our goal is to provide the highest quality legal services, to aggressively represent our clients' interests, and to secure results in a timely fashion. Please visit our firm profile and attorney pages, where you will learn about our practice focus and credentials. We welcome the opportunity to talk with you and to discuss how we may be of service.

Lawyers.com no longer publishing A.V. rating

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)15450 — Fri, 17 Jul 2009 08:00:00 EST

I received the email below advising that neither Lawyers.com nor Martindale.com would be "publishing" my "A.V" rating next to my "listing" unless I paid them $50.00.

Oh wow.

Like consumers really go to Lawyers.com or Martindale, rather than Google, to look for a lawyer. Thousands of potential clients come through the BenGlassLaw.com website a year. I talk to a ton of them. Not a one of them has reported to me that they even know what lawyers.com or martindale.com is, let alone recognize it as a primary source of useful information about finding a lawyer. No, looking at ads that all look pretty much the same is not the way consumers hunt for a lawyer and smart lawyers know this.

Anyway, here's the email I got:

Dear Benjamin W. Glass,

Martindale-Hubbell works with American Registry to help AV Rated attorneys such as yourself maximize the opportunity for leveraging your Peer Review Rating.

As one of a select few attorneys to have achieved the highest possible rating of AV, we want you to be aware that your rating is currently NOT being displayed on Lawyers.com or Martindale.com.

To restore the display of your rating normally costs $59. Now through July 24, you can both save 15%, and pay by invoice on net 30 terms. Here's how:

Simply reply to this email with the subject line "Yes, Please Invoice Me for my AV Rating Display" and we will take it from there.

You will be invoiced for $50.15 and your AV Rating will once again appear beside your listing on both Lawyers.com and Martindale.com.

If you have any questions or concerns about this fee or being invoiced, please contact me, Pat Barnes, by replying to this email, or by phone at 800-892-6998 x2.

Sincerely,

Pat Barnes
Account Manager, American Registry.
By the way, here's the listing they do have for me:

Benjamin W. Glass, III
3915 Old Lee Highway, Suite 22-B
Fairfax, Virginia
(Ind. City; Seat of Fairfax Co.)

Benjamin W. Glass, III practices in the following areas of law: Medical Malpractice; Personal Injury; Wrongful Death; Insurance Coverage; ERISA Litigation; Disability Insurance
Admitted: 1983, Virginia; 1984, District of Columbia; U.S. District Court, Eastern District of Virginia; 1997, U.S. District Court, Western District of Virginia
Law School: George Mason University School of Law, J.D.
College: College of William & Mary, B.A.

Do they really think that adding "A.V" to that is going to make a potential client call a lawyer?

Great Legal Marketing Announces Los Angeles, CA Seminar

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)15382 — Wed, 15 Jul 2009 08:00:00 EST

Memo to the West Coast fans of Great Legal Marketing.

We'll be conducting a very special "mini" seminar on Sunday, August 30, 2009. Our two day marketing events have become the place to be for solo and small firm lawyers looking to improve their practices, be heroes to their families and icons in their communities.

To find our more information and find out what we'll be covering, check out our California Legal Marketing Seminar information page.

Lawyers Should Check out artist Annette Polan

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)14820 — Sun, 05 Jul 2009 08:00:00 EST

Lawyers often feel a twinge in their stomach when I talk about "marketing over mastery," the concept that being the very best lawyer in town if often no marketing advantage at all.

Learn to be the best marketer (or at least vastly improve your marketing skills) and watch you revenues, happiness and "hero factor" with your family improve.

Think you can't do it? Take a look at this artist who is bucking the norm and ask yourself, "how could I use what she is doing in my business?"

Law Firm Sues Google for Letting Others Buy Its Name to Sell Adwords

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)14093 — Mon, 22 Jun 2009 08:00:00 EST

Here is an interesting lawsuit for the legal ethical theorists.

A lawsuit against Google for allowing one law firm to buy another law firm's name as a keyword. Google makes money on this advertising. The suit was filed by Stratton Faxon.

Word has it that Google took down the ads.

Here's a discussion about competitors buying other company's names as search terms.

Is LexisNexis following Great Legal Marketing

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)14036 — Sat, 20 Jun 2009 08:00:00 EST

We recently discovered that LexisNexis was buying pay per click ads and using "Great Legal Marketing" in the headline of the ad.

Concidence?

Check out what LexisNexis is doing with Great Legal Marketing

Billing Ethics In The Age Of Computers and Technology

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13976 — Fri, 19 Jun 2009 08:00:00 EST

You pay a flat fee to WestLaw or LexisNexus, you charge your client an hourly fee for its use, or better yet, charge each of your clients the whole flat fee you pay to the service. That's what Chadbourne & Parke out of New York has been doing. Say they pay $100 per month for WestLaw and they have five clients. Chadbourne has been charging each client $100 per month for WestLaw use, so they get $500 for a service that in total costs them $100. They're making a profit off of charging for their costs!

Unethical? I'd say so. The article about it links above and it's got some pretty interesting bits aside from the always enjoyable silk-stocking firm slip up.

2009 Great Legal Marketing Super Conference SOLD OUT

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13940 — Fri, 19 Jun 2009 08:00:00 EST

Ben Glass and Great Legal Marketing, LLC announce, that for the third time running, the Great Legal Marketing Super Conference is sold out.

Over 160 attorneys and their staff will be attending the premier legal marketing event for solo and small firm attorneys in Ashburn, Virginia on June 26 and 27, 2009.

There will be no registrations taken at the door and no one who is not registered will be allowed into any sessions.

The agenda for Ben Glass's 2009 Great Legal Marketing Super Conference promises two full days of marketing, management, mindset, Internet and motivation for those lawyers who are not only surviving, but thriving in tough economic times.

There is a waiting list being formed in case there are any last minute cancellations. Interested individuals can call Nicole Tully at 717-824-6553 to get on a list.

Virginia State Bar Proposed LEO on Third Party Websites

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13932 — Thu, 18 Jun 2009 08:00:00 EST

One must wonder just what the Virginia State Bar ethics committee was thinking when they drafted a proposed new opinion that would prohibit attorney participation in many third party website advertising programs. Read this comment on third party websites drafted by Ben DiMuro, an expert on legal advertising ethics. Sounds like the Virginia State Bar needs some advice on what exactly the Internet is all about.

Ben Glass

Virginia State Bar and Third Party Website Advertising LEO 1851

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13694 — Mon, 15 Jun 2009 08:00:00 EST

The Virginia State Bar circulated a draft of a new Legal Ethics Opinion regarding lawyers advertising on third party websites. This opinion could affect groups like Legal Fish, Legal Match and a host of others.

Problem is, the draft opinion is not based on reason.

You can read Ben Glass's comments on Proposed Ethics Opinion on Lawyer Advertising here.

The Most Important Marketing Tool You Own Is...

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13690 — Mon, 15 Jun 2009 08:00:00 EST

I recently interviewed the phone success doctor, Chris Mullins. Chris' company the Mullins Media Group helps companies to build their business by utilizing the phone to its full potential as a marketing tool. If you think your firm isn't losing potential clients based on poor initial call impressions read the interview summary and see if you still think that and can't use Chris' help. If you know your firm is losing clients because of this, read the interview summary for a remedy.

Either way, read the interview and prepare your staff for a call-handling makeover.

Read all the way through for a great FREE offer from Chris!

Multi-Tasking: A Brain Divided Against Itself Cannot Function

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13146 — Tue, 02 Jun 2009 08:00:00 EST

Do not multitask. Multitasking does not make you more efficient; it makes you stupid. The mind is a very powerful machine but only when concentrated. Just like a computer’s processor slows down when it’s doing a million things at once so does your brain’s processor. Focusing your mind on one thing at a time can allow you to do that one thing very well and probably faster than usual. It goes along with Tip Number Three, blocking your time, in that specifically setting out your time to work on projects means that you’re not working on two, three, four projects at once. Find out how you're multitasking without even realizing it!

WARNING! Lawyers Should Unplug Themselves

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13145 — Tue, 02 Jun 2009 08:00:00 EST

Here’s a great tip that can work wonders for your time management and ability to stay on task. Disconnect. Technology is great and it’s helped the world and business in particular boom. The instant passing of ideas from one side of the globe to the other is a wonderful thing… except when you’re trying to get work done. The mind likes to wander and that’s fine, it can lead to great ideas. The problem is that when the mind wanders so follows the cursor and the search engine. A quick investigation into an unfamiliar medical term can quickly turn into something completely unrelated and not at all productive. I know, I’ve often been guilty of it myself. That is until I took my own advice and just… let all the technology go. I’m not saying that I got rid of all my devices (who could operate a business these days without a computer and a cell phone), I’m only saying that I’ve learned to turn them off when its time to work offline. Learn how Ben Glass disconnect from the Information Age.

Tedious Work Getting In The Way Of The Important Stuff? BATCH IT!

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13144 — Tue, 02 Jun 2009 08:00:00 EST

I’ve talked a lot about goals and quitting and blocking things that aren’t important to your success. A lot of people say that this is a pipe dream and that we can’t always do what we want, the real world won’t let us, and our bosses don’t “get it.” Learn how to make it work through time management!

Think Accessibility Is The Key To Good Service? Think Again!

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13143 — Tue, 02 Jun 2009 08:00:00 EST

Block your time. Two ways. First way covers how you schedule your day. Too often people make To Do lists. Lists are great for organizing ideas and keeping track of what you need to pick up from the store but not scheduling your day. If you have a To Do list for the day and 8 hours to do it then that list is probably going to take the full 8 hours. Work grows in relation to the amount of time you have to do it. This is where blocking your time comes in. Blocking is basically making appointments with yourself. It’s a high sign of integrity to make and keep appointments with yourself and if you can’t keep them then it’s very difficult to keep appointments with others. So set yourself a specific time for a specific task and keep to it. Set yourself a timer for however long you think that project will take and when it goes off, move on to the next thing. It’s hard at first and you won’t be able to get everything done in the time allotted but keep at it and soon enough you’ll find yourself achieving tasks in the time you’ve allotted. Also by setting out your schedule in blocks you’ll get a great idea of how busy you actually are. Once you see how busy you are it’s that much easier to execute Tip Number Two: The Art of Quitting, and to cut unimportant tasks out before they even find their way on your schedule. If Ben Glass can do it, so can you!

Want To Be A Winner? Start By Learning The Art Of Quitting!

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13141 — Tue, 02 Jun 2009 08:00:00 EST

Now I know what everyone says about quitters. Napoleon Hill himself said “A quitter never wins and a winner never quits.” But there’s a secret to succeeding that quotes like this one don’t quite embody and seem to overlook. That secret is this: All winners are accomplished quitters. And I’m not referring to the adage in which winners fail several times before succeeding or anything like that. All winners are accomplished quitters in that they have perfected the art of quitting everything that is holding them back from whatever it is they’ve set out to do. It can be tough we all have our vices and our way of doing things. Quitting is easy when the thing you’re quitting is hard. Quitting is much harder when the thing you’re quitting is easy. Get started on quitting!

If You Don't Know Where You're Going You Won't End Up Where You Want To Be!

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)13140 — Tue, 02 Jun 2009 08:00:00 EST

I'm going to be putting together a six-part series of blogs on time management over the next few days. So stay tuned each day for new tip. Here's the first one on goals.

What are your goals? Pretty big question, right? You’ve got goals in your professional life, your personal life, every aspect of life you have goals. You have to or what would be the point. If someone says they don’t have a goal in something they’re wrong and just haven’t thought about it enough. Goals, either conscious or subconscious, exist in everything. And they can be big or small, long-term or short-term. The great thing about goals is that YOU set them and they can be as ambitious or un-ambitious as you let them. Goals are great but they have one shortfall. They have a propensity to get neglected in day-to-day life. People set goals but then they see them as a far off thing, something that can be put off until tomorrow because such and such an issue is perceived to be more pressing. Do not let things that matter least take precedence over the things that matter most. Set your goals accordingly. Click here for rest of this post.

Ridiculous Lawyer Advertising Ethics Ruling From Indiana

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)12089 — Sat, 16 May 2009 08:00:00 EST

The Supreme Court of Indiana has publically reprimanded an Indiana lawyer who used the phrase "legal advertisiment" instead of "advertising material" on marketing pieces.

The lawyers defense? "We submitted the piece to the Indiana Bar as the rules require and no one said anything."

Response from the Indiana Supreme Court:

Just because you submit it doesn't mean anyone actually reads it!!!

Heres the full opinion of this ridiculous legal ethics ruling from Indiana.

Attorney Web Marketing Report Now Available

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)12016 — Thu, 14 May 2009 08:00:00 EST

America's top web marketing guru, Tom Foster, has just published a report on the biggest errors that lawyers make with their web marketing.

Click here to get The Attorney Web Marketing Report.

Update on Great Legal Marketing Super Conference

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)11947 — Wed, 13 May 2009 08:00:00 EST

Here's the very latest information on what you can expect when you attend the 2009 Great Legal Marketing Super Conference.

Remember, there is a reason that wealth is unevenly distributed in America and its got nothing to do with upbringing, race, religion or politics.

You have a choice to make about whether your life and your law practice is everything you want it to be.

Attorney Rachel Kugel Marketing Teleseminar for Lawyers

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)11587 — Mon, 04 May 2009 08:00:00 EST

Rachel Kugel has announced that she is holding a free teleseminar...

"How to Close More Prospects, Increase Fees, and Go into the Office Less"

You'll discover everything I did to increase the number of prospects I turn into clients to 90%, double my fees, and accomplish all of it even though I now hardly ever meet a prospect in the office!

On the call you'll learn:

-The system I use to ensure I don't waste hours of my time in long free consultations just to find out that the prospect is a tire kicker.

-How I went from right out of law school to thriving practice in a matter of months. Once I figured out these strategies, my practice doubled quickly!

-What to do to end the dog and pony show of "selling" prospects on your experience and services. With my 1-2-3 step strategy prospects will be pre-sold and begging to retain you by the time you speak with them.

-How to double your profits with less time spent in the office, even without a lot of staff or huge office changes.

-How to identify the four "practice killers" and make sure they are not lurking in your practice.

Want to be part of this free teleseminar? Go here to register, the call is free:

www.dreampracticesecrets.com/teleseminar.html

To your success,

Rachel Kugel

Danger Will Robinson: StarPosition.com

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)10937 — Tue, 14 Apr 2009 08:00:00 EST

More unsolicited email from yet another web company.

You have to ask....how good can they really be when they send me (a personal injury lawyer in Virginia) an email directed to divorce lawyers in Austin?

But hey, you be the judge!!!

(I espcially like the part about the "other" 13 search engines!!!!!)

Here it is:

Subject: Divorce Lawyers--Please read

Hello,

I represent a company called Star Position, a company that does what's known as advanced search engine placement. We reach a Network of over 35 million people who are predominantly US based. Our Network is entirely opt-in, and the users on our Network allow us to present them with a preferred choice whenever they are looking for anything on the top sixteen search engines. (GOOGLE, YAHOO, MSN and thirteen others.)

I seek one source to send the users on our Network, from the major search engines, for divorce lawyers in Austin and surrounding markets.

Please contact me at your earliest convenience. I am in the office daily from 9:00 AM to 6:00 PM Pacific time.

Best regards,

Kathleen Daigle
Sales Manager, Star Position
Phone: 800.481.2979, ext 2003

Danger Will Robinson: TopRankingLinks.com

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)10900 — Mon, 13 Apr 2009 08:00:00 EST

My advice regarding buying one way links back from 'high PR' sites.

Stay away.

Here's an email that I, a personal injury attorney got from TopRankingLinks.com

Two quick thoughts:

Why does anyone need to spam these days (I did not solicit the marketing piece--that is spam.)

How good could these guys be when they aren't even the slightest bit careful in the beginning?

Bottom line--deal with legitimate we developers. Its easy to find them. Just look at the top ranked sites in your market area for your specialty. Its a decent bet the firms behind the site are good at what they do.

Hello, my name is Steve Wilson and I am an internet marketing specialist.
I was looking at websites under the keyword bankruptcy attorney fairfax
and came across your site vamedmal.com. I see
that you're ranked #8 on page 17 in google.

I am not sure if you are aware of why you are ranked this low but more
importantly how easily correctable this is.

There is no reason you cannot have a top three ranking for any keyword
which is important to you based on your site structure and content.
You have a very nice site.

You need significantly more one way anchor text backlinks. If you are
interested I can help you with this...

I am talking about getting you ranked for ALL your keywords. Adding new
backlinks on a steady and consistent basis from high PR quality websites
is what produces the rankings you are looking for vamedmal.com.

The right kind of links are very critical in getting top ranking....and I can
hand deliver these quality links to you.

My partners and I own 1000's of websites and offer private linking to hundreds
of website owners just like yourself.

I did not send this email out to very many people but I am currently
reaching out to a list of your 'keyword competitors' as well. But I do
favor your website because I can see your website monetizing the targeted
website traffic this can deliver.

I have your contact info as: phone #703.591.9829. Is it ok if I give you a
call?

If so, just hit reply and give me the green light to call you for free consultation.

I have a very simple way to prove that what I do works and it is risk free
for you to try. Nothing beats seeing the results with your own eyes.

Is it ok if I give you a call? I would love to pursue this further over the
phone with you or should I go somewhere else?

Sincerely,

Steve Wilson
Senior Executive
TopRankingLinks.com

P.S - I am talking about keywords that produce the right kind of traffic...
Traffic that delivers leads, sales and profits. Because getting a ranking
that does not generate leads and sales is worthless.

Is it Ok to give you a call? If so, just hit reply and tell me specifically
who to ask for when I call and what time of day is best to reach that person.

Trust and Estate Planning Attorney talks about Great Legal Marketing

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)10855 — Sat, 11 Apr 2009 08:00:00 EST

One of the questions we get is: I'm a [name a legal specialty], will Ben Glass's Great Legal Marketing system work for me.

The answer is that we have members across all consumer specialties. Here, nationally recognized trust and estate planning attorney Dave Frees tells why he comes to the Great Legal Marketing Conferences.

Wealth Accumulation by the Few -- Good or Bad?

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)10835 — Fri, 10 Apr 2009 08:00:00 EST

Many politicians talk about the disparity in earnings between "the few at the top" and "the rest" like this is something to be "fixed." They then create confiscatory tax regulations that attempt to "equal things out."

I spoke at Christopher Newport University recently and talked about what it takes to be successful in America. I pointed out that the 80/20 rule applies to income earners (producers) and no amount of political shananigans (short of 100% socialism) will ever change that.

I followed up that talk with a short article about income disparity in America.

Visiting Disney With America's Premier Experts

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)10040 — Tue, 17 Mar 2009 08:00:00 EST

Getting Calls from AskMyLawyerNow.com???

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)9764 — Mon, 09 Mar 2009 08:00:00 EST

It has come to my attention that a "Becky Patrick" from "AskMyLawyerNow.com" is calling our members to pitch something. She refers to the "Ben Glass system" and says her system would be a "perfect fit."

Just letting you know that I don't have any relationship with her, do not know what she is pitching...so do your own due diligence but don't be mislead that I have somehow endorsed them.

This morning their askmylawyer.com website appeared to be down, so I couldn't even see what they were offering.

Ben

Why Some Firms Will Thrive, Others Fail, in a Recession

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)9754 — Mon, 09 Mar 2009 08:00:00 EST

Almost every day there's another headline of massive lay offs at giant law firms. This puts added pressure on the solo and small firm as attorneys flee the major firms to start up their own practices.

There will be firms that thrive in this economy and no, its not just about their practice areas. Its about how they live their lives.

Read Why Some Law Firms Will Thrive in This Recession

Ben Glass Named to America's Premier Experts

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)9682 — Fri, 06 Mar 2009 08:00:00 EST

Fairfax, VIrginia Personal Injury Attorney Ben Glass named to America's Premier Experts.

“We are proud to honor Ben Glass as one of America’s PremierExperts™. He does a remarkable
job of coaching and mentoring attorneys on advertising and marketing that is both effective and
ethical. We know he will be a great addition to America’s PremierExperts™ Class of 2009,”
Nick Nanton, Esq. co-founder of the organization said.

Are You Getting Calls from CyberLink Technologies, "CTI" or WebOpts about your website?

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)9661 — Thu, 05 Mar 2009 08:00:00 EST

have you gotten a "warning" call from someone at Cyber Link Technologies, aka CTI or WebOpts?

Here's a web SEO company that is using some pretty unusual tactics to get clients. Seems they are calling the client list of Foster Web Marketing.com.

They profess some sort of insider knowledge about Google and that the FosterWebMarketing sites are "going to be delisted."

When pressed, they really can't explain it and, when given the opportunity, they launch into a sales pitch for their services.

I've blogged about WebOpts and Cyber Technology here and there's another note about WebOpts and Cyber Technology here.

Dan Kennedy and Bill Glazer Local Group Forms in Northern Virginia

ben@benglasslaw.com; tom@fosterwebmarketing.com (Blog Author)9511 — Sun, 01 Mar 2009 08:00:00 EST

Glazer-Kennedy Insider's Circle announces the formation of the Northern Virginia chapter where small business entrepreneurs meet every month to build and grow their practices and businesses. This group is only for people who reject the 'sucking sound" produced by the recession.

Check out the Glazer-Kennedy (GKIC) Northern Virginia Chapter Blog here.

Niche Marketers Network -- Spammers

ben@benglasslaw.com (Blog Author)9404 — Wed, 25 Feb 2009 08:00:00 EST

Have you received an unsolicited bulk email from Niche Marketers Network. Attorneys who are involved with them are, in my opinion, skating real close to the legal and ethical edge. Here's more on Niche Marketers Network.

Ben Glass

No, We Do't Guarantee More Income Just for Showing Up

ben@benglasslaw.com (Blog Author)9375 — Tue, 24 Feb 2009 08:00:00 EST

I had an interesting email exchange with an attorney who will remain nameless.

Ben:

If I recall correctly, the last conference in Virginia I think it was the cost was over $1500.00 to attend. If I'm going to spend that kind of money, then I want a money back guarantee that if my business doesn't grow in income by 3 to 5x that amount, then I see no reason to attend.

David (name withheld)

Here was my response.

David:

No, I'm NOT Going to Guarantee that You'll Make more money just by showing up at my conference. To do that I'd have to make sure you actually take action, then personally answer your phones and then do your cases for you. I'm not doing that. I don't guarantee what I have no control over.

Here's my promise:

Stay for the entire conference. If you are not totally, 100% convinced that this isn't the best legal marketing conference you've even gone to and if you head isn't ready to explode with all the ideas I've given you then tell me at the end, and I'll cheerfully refund your money. The only "condition" is that you have to look me in they eye, man to man, and tell my WHY you are dissatisfied. Keep all of the materials we have given you and we'll part friends.

By the way, the conference is much more expensive than $1,500 but we discount with early registration. We sold out the last two so we must be doing something right.

I am concerned about your goals however. 5 X $1,500 is only $7,500. Most who attend would add one "zero" to that and my mastermind group would add 2 zero's. So, if you are thinking in terms of $7,500 additional profit it can't be worth your time to travel to Northern Virginia, could it?

Seriously.. download the application...read the testimonials...contact some of those folks.

Florida Supreme Court at it again with lawyer websites.

ben@benglasslaw.com (Blog Author)8806 — Fri, 06 Feb 2009 08:00:00 EST

The Florida Supreme Court recently held hearings (againi) on the whole issue of lawyer websites. One justice even suggested that it would be "no problem" to review maybe thousands of pages of websites from thousands of lawyers. (I guess you could just expand the Advertising Committee again and help bail out unumployed ethicists.) Anyway, I've commented on latest information on lawyer advertising ethics from the Florida Supreme Court here.

Solo and Small Firm Lawyers....Why What You Do Matters

ben@benglasslaw.com (Blog Author)8361 — Fri, 23 Jan 2009 08:00:00 EST

The MyShingle blog ran a neat contest over the last month or so, asking solo and small firm lawyers to explain why what they do matters.

I entered and talked about Great Legal Marketing and the changes we are mking in people's lives.

You can read the various entries here.

National Great Legal Marketing Event is SOLD OUT!

ben@benglasslaw.com (Blog Author)8349 — Thu, 22 Jan 2009 08:00:00 EST

Great Legal Marketing announces that the two-day Jump Start National Legal Marketing Conference SOLD OUT. This marks the second time that the conference, which starts January 30, in Fairfax, VA, has sold out.

Ben Glass, founder of Great Legal Marketing announced today that the conference, which has expanded this year to two full days, will offer attendees a wealth of opportunities and ideas to keep their law firms thriving, even in a down economy.

Marketing Is Most Important

ben@benglasslaw.com (Blog Author)8170 — Fri, 16 Jan 2009 08:00:00 EST

We must accept that marketing/practice building is the most important thing you can do in your practice. Now, I know we all think our business is different, and we went to law school, many of us, in order to be able to help people. I am not disagreeing with any of that, but you are running a business. Michael Gerber, in E-Myth, says "Look, it is a myth to think that just because you can practice law you can run a law business." You have to get good at a lot of different things from being a manager to being a marketer to being, in our case, a trial lawyer. I am sure you would agree with me that you can be the best lawyer in the world but without a steady stream of new cases coming in your door it is like having a big fancy car in the driveway with no gas. Yes, marketing and practice building are the most important things you can do in your practice. Without them, you have no practice.

-Ben Glass

Know Where You Are Going

ben@benglasslaw.com (Blog Author)8119 — Thu, 15 Jan 2009 08:00:00 EST

A mega mistake many lawyers make is not knowing where it is that they are going. Before embarking on a course of marketing they fail to make a decision as to what the perfect practice and the perfect client will look like. You cannot develop a marketing plan or purchase advertising media, such as Yellow Pages ads, TV commercials or websites, without understanding where you are going. What does your perfect client look like? What do you want your practice to look like? The correct answer to the question, "Why do you want to spend any more money on marketing?" should not be simply, "More cases." Not drawing at least a mental picture of what it is you are after with your practice is like getting on an airplane and saying, "Take me anywhere."

-Ben Glass

Become a Published Author

ben@benglasslaw.com (Blog Author)8081 — Wed, 14 Jan 2009 08:00:00 EST

For someone who does not know a lawyer, but who is looking for a lawyer because they have been hurt and they see pages of ads, your irresistible offer is an offer for information in a low-pressure-easy-for-them-to-get-without-actually-talking-to-a-lawyer environment.

When you write books and special reports, you can tell a much more complete story than you can in a one page Yellow Page ad. You can have the mailman bring them a whole box of stuff. You are not limited to a full page phone book ad or a 30 second TV spot. They will read it because they requested it and gave you permission to mail it (you are a "guest" and not a "pest"). You can follow up with sequential mailings and email (auto-responders) in an interesting, helpful, and ethical way.

Books:

The Five Deadly Sins That Can Wreck Your Accident Case

Why Most Malpractice Victims Never Recover a Dime

How to Buy Car Insurance in Virginia

The Truth About Lawyer Advertising

- Ben Glass

Getting Referrals From Who You Know Best

ben@benglasslaw.com (Blog Author)8048 — Tue, 13 Jan 2009 08:00:00 EST

Getting referrals from family and friends is the easiest sort of practice building by referrals - so long as you provide excellent service and let them know you want and welcome referrals. After all, people who already know you and know of the excellent service you provide trust you and like you and seemingly would be eager to recommend you to others. These are all the people who you have personal, not professional, relationships with.

The most obvious way to get referrals from this group, the group that knows you the best, is to ask for them. Never assume that just because someone knows you are a lawyer, they know what you do. Furthermore, never assume that just because someone knows what you do, they know that you would welcome referrals from them. You would be astonished at how many people in your sphere of influence know neither of these things about you. There is nothing wrong with being straightforward about what you do and that you would welcome referrals.

Of course, your family and friends and current and former clients are on your mailing list. So, in the interesting material you send them regularly, be sure you mention that you are "open for business" and would welcome their recommendations.

- Ben Glass

Agenda for Ben Glass's JumpStart 2009 Legal Marketing Confernce for Solo and Small Firm Lawyers

ben@benglasslaw.com (Blog Author)8011 — Mon, 12 Jan 2009 08:00:00 EST

We are just about sold out for our January conference. If you have not registered and want in, the only way to register at this point is to call Mairim in Ben Glass's office. 703-591-9829.

Here is the agenda for the JumpStart 2009 Legal Marketing Conference.

Yes, They Really ARE Looking for YOU on the Internet

ben@benglasslaw.com (Blog Author)7978 — Fri, 09 Jan 2009 08:00:00 EST

Other than family and friends (31 percent), the Internet is now the single biggest source for legal information, outpacing books and newspaper/magazine articles, which came in at just 12 percent.

At BenGlassLaw, we generally have between 4 and 5 thousand unique visitors a month. Our Internet Marketing goal is to have anyone who is in our Northern Virginia market who is seeking an injury or malpractice attorney to at least visit our site, and hopefully, start a relationship by asking for more information. This is strengthened by having two independent and well-performing sites, www.BenGlassLaw.com and www.NorthernVirginiaInjuryBoard.com that typically place in the first five positions on page one of Google.

Imagine being able to have everyone who is on the Internet looking for an attorney in your market area at least seeing your site on the first page of Google. If that interests you, then you might want to contact my webmaster, Tom Foster, at Foster Web Consulting, if your site does not place on the first page of Google for search terms applicable to your practice area.

Frankly, if you are paying for a "position" and enhanced rankings in one of those big mega law firm directory websites like www.Findlaw.com or www.Lawyers.com before you have #1 page positioning in Google, you are wasting your money (just my opinion.)

- Ben Glass

An interesting way a bankruptcy lawyer uses his TV ad budget

ben@benglasslaw.com (Blog Author)7874 — Tue, 06 Jan 2009 08:00:00 EST

This is an interview conducted by Great Legal Marketing's Ben Glass with one of his marketing mastermind members. Each month, members get to "look inside" other member's businesses via recorded and transcribed interviews.

Web Video for Lawyers

ben@benglasslaw.com (Blog Author)7390 — Thu, 18 Dec 2008 08:00:00 EST

One of the huge advantages that small firms have over the large firms is that we believe in the Internet. I've heard several big firms in big cities say that the Internet is something that is "coming." The big firms generally don't have a system for getting their websites well placed in Google and they are lost at the whole idea of using the Internet to collect names for the herd and marketing back to them.

This is the key... we can compete by continuing to cultivate the group of people who already have given us permission to market to them. Be interesting and "remarkable."

Using tools like Tom Foster's "DSS" or Tom Young's www.InjuryBoard.com backed by a CRM software such as Infusion (www.Infusionsoft.com) will do two things. First, it continually will separate you from other small firms in your ability to be nimble, responsive, and a "personality/celebrity" to your herd. Second, it helps you to battle with the mega-firms that are willing to spend anything to get a new client, but usually fall flat on their faces to cultivate the clients they already have to be "evangelists."

I also talk frequently with my Internet friends about the "next great thing." It's here and it's Internet Video. Check out www.Rapplaw.com and www.BenGlassLaw.com .

- Ben Glass

Recycling Works!

ben@benglasslaw.com (Blog Author)7378 — Wed, 17 Dec 2008 08:00:00 EST

I don't know how to recycle plastic and make it into something else like draperies, but I do know that recycling what we send to our herd works. I don't mean that we recycle the very same newsletters word for word. I'm talking about regularly sending the same kinds of helpful, informational messages to our clients.

For example, August is a great time to send postcards to your herd that have a theme of "back to school." You could give reminders of safety - wearing seatbelts and crossing streets and wearing clothes that can be seen in the dark. You could give reminders of "now's a good time to check your insurance policy, especially if you have a new driver."

Using the calendar (seasons, holidays) or hot topics (community concerns), or recent news items as an "excuse" to send a postcard is an easy way of finding a reason to communicate with your list. Several years ago, I developed two postcards that have worked so well I re-send them every year. And you know what? No one has ever complained that they've read this already. In fact, I hear from people who say they don't have young children or new drivers in the family, so they give the postcard to neighbors. How cool is that!

Your clients will look forward to hearing from you just as long as you don't violate the most important rule: DON'T BE BORING!

- Ben Glass

The Importance of the "Widget"

ben@benglasslaw.com (Blog Author)7365 — Wed, 17 Dec 2008 08:00:00 EST

Getting the "widget" - the free special report - is the reason the potential client calls in the first place.

My first lead generation ads offered a Free Special Report about personal injury or medical malpractice cases. They were simple and brief, but they had good information in them. When someone responded to the ad, they received the Free Special Report plus an envelope full of other related information and promotional material about the firm. We estimate that we have sent out 1500 Free Special Reports to people who responded to these ads in the last nine years. Each person has been added to our list and receives our newsletters.

The "trick" to getting a valuable response is to develop, promise, and deliver a "widget" that lots of people will want even if they do not (also) immediately need or want your services. This strategy enables you to start and develop relationships with each of these people, so when they do need a lawyer, you are already there.

Lead generation ads have allowed us to grow the list of raving fans with whom we regularly communicate. They get our newsletters and large postcards throughout the year. We have had a lot of feedback from people on our list. They find the newsletters informative and interesting (NEVER BE BORING).

- Ben Glass

This is what most lawyers are learning about web marketing--so no reason you can't dominate your market

ben@benglasslaw.com (Blog Author)7308 — Mon, 15 Dec 2008 08:00:00 EST

If this is what you competition is learning about "marketing on the Internet" then you'll have little problem dominating your market area. Compare this generic advice to brand your law firm with a phrase like "we're quick" with Tom Foster's major mistake paper.

No comparison. Most folks selling you any marketing media, including web sites, don't have a clue about marketing and this Lawyers USA article gives you example after example of that!

Louisiana Backs Down on New Ethics Rules Which Ignore the First Amendment

ben@benglasslaw.com (Blog Author)7299 — Mon, 15 Dec 2008 08:00:00 EST

As soon as Louisiana announced new lawyer advertising rules that, among other things, set out an outright ban on lawyers advertising past results (without any evidence whatsoever of harm to the public) it was sued.

Twice.

Now it has backed down, announcing that it won't implement the rules for several months while the constitutinal issues get 'worked out.'

One of the lawyers suing the bar is blogging about it here.

If only state bars would spend a fraction of the money the spend on trying to regulate lawyer advertising on simply (1) educating the pubic about how to find a good lawyer (2) enforcing existing rules they wouldn't have to try to throw out the First Amendment. Louisiana attorneys should be screaming at their mandatory bar for wasting dues defending these lawsuit. They should drop the proposed changes.

Who Cares About You?

ben@benglasslaw.com (Blog Author)7182 — Wed, 10 Dec 2008 08:00:00 EST

Take this challenge:

Go through your marketing materials and everywhere you say something about you, mark it in blue. Now pick up your red marker and everywhere you see something about the potential client (his fears, worries, concerns, goals, interests, etc.) mark it in red. If you see more blue than red, you have lots of room for improvement.

What do you know about your potential clients, anyway? We think we know, don't we? Really good marketing and advertising is about people... their life experiences, desires, frustrations, and hopes.

- Ben Glass

New Marketing Blog Launched

ben@benglasslaw.com (Blog Author)7157 — Tue, 09 Dec 2008 08:00:00 EST

Join the conversation at the solo and small law firm marketing blog.

Getting Things Done--Free Teleseminar Replay is Now Available

ben@benglasslaw.com (Blog Author)7156 — Tue, 09 Dec 2008 08:00:00 EST

You can listen in on a neat discussion that I had with several of the Great Legal Marketing Mastermind members as we discussed what it takes to be highly successful and get more things done in a day than most do in a week.

The link to the replay is here.

What is the Easiest Way to Get a New Client?

ben@benglasslaw.com (Blog Author)7105 — Mon, 08 Dec 2008 08:00:00 EST

Word-of-mouth advertising is the most powerful, effective type of advertising there is. People believe what they hear from those who they have the closest relationships with - people in their sphere of influence. Nothing you could ever say about yourself, no matter how well you say it, can have as much impact and credibility as something a disinterested third party says about you.

You can create, stimulate, and nurture word-of-mouth advertising, all for free.

There is a single, basic secret to stimulating a high rate of word-of-mouth advertising. I first discovered the secret from studying the Disney companies. Word-of-mouth marketing is taught there as "find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you." At the Disney parks, this principle is implemented in the forms of cleanliness and authenticity. When first-time visitors are surveyed and asked what sticks in their mind most about their visit, the overwhelming answers are the cleanliness of the parks and authenticity of the environments. Disney people think of cleanliness as marketing, not just maintenance. That sort of commitment to something as basic as picking up trash creates a buzz when visitors go home and talk about their vacations.

There's something like this in your practice too. Find out what your clients say is most important to them in a lawyer, understand how it translates into real life and use it to stimulate word-of-mouth advertising. You'll be surprised to hear that often, it's doing things that should be done anyways - and then make sure you're the lawyer who actually identifies them and makes the changes in your practice to stimulate word-of-mouth advertising.

- Ben Glass

Free Legal Marketing Teleseminar--"How Do You Get It All Done?"

ben@benglasslaw.com (Blog Author)7086 — Sun, 07 Dec 2008 08:00:00 EST

Our final free teleseminar of 2008 will be Tuesday, December 9 at 3:00 p.m. eastern.

Rem Jackson and I will be discussing the question that is asked most of highly successful, busy entrepreneurs: "Just How Do You Get it All Done?"

One of the great secrets of the most successsful of our marketing mastermind group is that they "do a lot of stuff." Planned out and executed. What they do sends most lawyers to exhaustion, and we are just talking about the marketing and practice building part of the business.

We've opened this teleseminar up to all entrepreneurs other owners of small businesses.

The call starts promptly at 3:00.

You do NOT to to preregister for this call.

The call will last one hour.

The dial in number is 419-400-0202.

The Code is 332894#

Why Lawyers Market Poorly

ben@benglasslaw.com (Blog Author)7048 — Fri, 05 Dec 2008 08:00:00 EST

Lawyers tend to want to spend a lot of money chasing the next new client, rather than cultivating the list of people who already know them. This is what the marketing vultures (Yellow Pages and TV reps) encourage... they encourage it because they don't know how to market.

Ignoring the gold in your files and databases is a HUGE mistake.

It costs at least ten times as much to obtain a new client as to keep in contact with old clients and indeed, everyone who contacts you. Your files are filled with names of people who know you. Those people generally have at least 50 other friends in their "circle of influence". Lawyers are happy to spend thousands on Yellow Page and TV marketing while ignoring completely those who they already have some relationship with.

- Ben Glass

What To Do With Your List

ben@benglasslaw.com (Blog Author)7047 — Fri, 05 Dec 2008 08:00:00 EST

You might belong to InjuryBoard or a similar body that drives plenty of leads to you; however, probably none of those leads already has a relationship with you that would get you to the top of their most trusted list. Here are some ways you can move yourself up their lists to a prominent position and turn them into raving fans:

- Every system in your office ought to be focused on making the first contact better than the potential client would ever expect. Each one has to feel like theirs is the most important call you've taken all day, because, frankly it is - to them. You want them telling their friends about that first experience.
- Most of the leads do not turn into clients, and most lawyers think no more about them. But, you're different. You will get the name/address/e-mail address/phone number of everyone who calls. Even if you turned down their case but gave them a great first contact experience, they will be delighted when they receive a package of interesting material from you in the mail. Include special reports on topics that are important to them, information about you and your firm, general information about what it means to make a claim or "sue" someone after they are injured, or how to make their way through the minefield of dealing with insurance companies.

Once they have your information, you will have taken the second step in distancing yourself from the other lawyer advertising.

- Ben Glass

Why the "List" is the Most Important Asset of Your Business

ben@benglasslaw.com (Blog Author)7005 — Thu, 04 Dec 2008 08:00:00 EST

If you listen to conversations lawyers have with their colleagues, you'll hear most of them asking, "How can I get more cases?" You've probably asked that same question.

But, that question misses the point. To get the next case, you must deliver a message to the right person (injured) at the right time (after being injured but before hiring a lawyer). Thousands of advertising dollars are wasted because most of the people who read your ad are not the right person at the right time.

The question that should be asked is, "How do I build my list?" Your goal is to attract people to you, people who know you have something interesting and valuable to give to them so that you are the only person they think about when they need a lawyer and who will tell others about you. Your marketing dollars will be used much more effectively when you enable an entire group of people - your raving fans - to act on your behalf to reach the right person at the right time. Plus, your "list" is giving your "permission" for you to send your marketing message to them.

People list their "most trusted" to "least trusted" sources of information this way:

Husband/Wife/Partner 5.Retailers
Friends 6.Manufacturers
Work Colleagues 7.Government
TV News 8. Advertising

You want people at the top of the trusted list to be in your list. Aside from your family and friends and close community contacts, building the rest of the last takes some thinking and planning. You first have to figure out how to spend your marketing money the right way to get the contact, and then you must do whatever you can to keep that contact within your sphere of influence.

- Ben Glass

How Do I Build My Own "Herd"?

ben@benglasslaw.com (Blog Author)6967 — Wed, 03 Dec 2008 08:00:00 EST

Your goal is to attract people to you, people who know you have something interesting and valuable to give to them so that you are the only person they think about when they need a lawyer and who will tell others about you. Your marketing is much more effective when you enable an entire herd of people who will act on your behalf to reach the right person at the right time.

In some way, you must first spend your marketing money the right way to "get" the contact, and then you must do whatever you can to "keep" that contact within your sphere of influence. Building the herd starts by delivering interesting information to all people, even if they aren't the "right" person (injured) right now.

Building your own herd is as simple as 1-2-3:

CHANGE what your ad does.
KEEP TRACK of who it is who responds.
KEEP IN TOUCH with them on a regular basis.

Lead generation ads are the most effective way to build your herd. The sole purpose of the initial ad is NOT to convince someone to hire you right now. The purpose is to motivate someone to raise their hand so you can collect their name and address and begin a relationship with that person. Then, if you can do what you must to keep that relationship for years, you will have made your herd immune from other lawyers' advertising. You will become the first lawyer they think of when the need arises.

- Ben Glass

The "Herd"

ben@benglasslaw.com (Blog Author)6966 — Wed, 03 Dec 2008 08:00:00 EST

As far as I know, the use of the word "herd" in this context was first used by Dan Kennedy. I have learned much from Dan, including my appreciation for the importance of not just marketing to people who need my services - new clients - but also of building and taking care of the herd. (www.dankennedy.com)

What would your answer be if someone asked you to name the most important asset of your practice? You may own your own building, your technology may be top of the line, and your partners and staff may be committed to the practice.

However, if you do not understand that the most important asset of your practice is your "list", then you are on the road to working too hard and spending too much money building your practice.

The "List" is essential to building and maintaining an active, enjoyable - and, yes, lucrative - practice. Every client you represent, and even those you end up not representing, has tremendous long-term value to your practice. Not surprisingly, most lawyers do not understand this and do nothing to preserve this value.

The "List" includes your current and past clients, friends, family, vendors, personal contacts. These people will help build your practice and make your marketing dollars stretch for three very important reasons:

           They already KNOW OF you.

           They probably TRUST you and your knowledge about personal injury law.

           They probably also LIKE you personally.

These are the people who are most likely to think of you and recommend you when they have a problem, or know someone who has a problem that you can help with. These are the people who are most likely to tell others, free of charge, about you. They can become your own "herd" of fervent followers, eager to tell others about you.

- Ben Glass

What's the Most Important Thing you MUST do for your Business RIGHT NOW?

ben@benglasslaw.com (Blog Author)6886 — Mon, 01 Dec 2008 08:00:00 EST

It is hard work to create a USP. It may be the hardest thing you have to do in your marketing, but, it is also the most essential. Your marketing should be built around your USP. It's the skeleton that holds the rest of the plan together. It's the roadmap. You need to take time, sit down, and think about what is unique about you. It's not enough to say, "I'm experienced and I will do a good job for you." Everyone can say that.

Here's how to get started. First, you must know who your ideal client is. Once you know who you are trying to communicate with, you can decide what you need to say. Then, after you have identified your ideal client, list all the common problems she has that you want to help her with. Ask yourself, "What keeps her awake at night, what is she worrying about?" The next step is key. For each problem, come up with a specific solution that you can clearly articulate.

Your USP must be specific. When someone reads or hears your USP, you want their response to be, "Really? How do you do that?" If your USP can be applied to any other business without making any changes, you know you have not done your job. You may have a slogan, but you don't have a USP.

- Ben Glass

So You Have Your Market. Now, What Will You Tell Them?

ben@benglasslaw.com (Blog Author)6500 — Mon, 24 Nov 2008 08:00:00 EST

First and foremost, you must know who you are talking to, because until you know who your market is, you do not know what to say to them. If you want to reach long-distance, long-haul truck drivers, you likely would talk to them differently than you would middle-aged women who enjoy gardening. You must figure out what to tell them that will resonate with them, that will touch something inside them that makes them respond to your message.

You surely have seen those ads that have only the firm's name and list of services. They are called "tombstone" ads. You put up the name of the firm - My Name Law Firm - and the areas you practice in - personal injury or whatever it is. So what? Tombstone ads are aptly named. They really are dead ends. A potential client is going to look at that and say, "Well, that doesn't tell me anything." What kind of message is that? Simple. It's no message at all. They do not tell the prospective client anything. They give her no information to help her decide that you would be the best lawyer to represent her.

To have an effective message to give to your market, think about what that market wants. What are those people looking for in a lawyer? Do they want to know about your past experience in the area of nursing home litigation? Do they want to know that you are available at all hours of the day and night?

If you are the only lawyer talking the language of your market, you are the only one they will hear.

- Ben Glass

Who Is Your Market?

ben@benglasslaw.com (Blog Author)6499 — Mon, 24 Nov 2008 08:00:00 EST

No matter how you cut it, the first thing you need to do is figure out who your market is. If you're in personal injury, are you going after the victims of drunk drivers? The person who was injured in a major retail establishment by a falling display? People who were severely injured by dangerous products? People who suffered traumatic brain injury? Many lawyers would look at this question and say, "Well, my marketplace is everybody." If you think your marketplace is everybody, you have no marketplace, because the fact is, that message is far too diluted for you to be sure you will be able to track anybody down in the confusion and clutter of today's marketplace. Spend some time figuring out who your market is. If you don't figure out who your market is, the marketplace will figure it out for you and you may not like what you get.

All business is not necessarily good business. Many lawyers have trouble understanding this. "How can it be bad if someone wants to come in and write me a check?" The answer is that if you are taking in the kind of business that really is not designed to help you get where you want to go in the long term, then, while you may collect your hourly fee, it may distract you from your marketing efforts and may take you down a path that will have you chasing your tail, and becoming frustrated and discouraged in the process. Be careful about getting into the mindset that you have to take every case and every client that comes your way.

Without a focus on what kind of practice you want to develop, you can become an advertising victim and find that you have wasted your budget on ineffective ads and end up with an unsatisfying practice. If you decide who it is you want to attract and figure out the marketing message and, finally, the media for delivering the message, you will find that you will start to attract the kind of people you want to attract. For example, are you passionate about making sure that the elderly in your community have the best nursing home care possible, and you want to help make sure nursing homes are held accountable when they injure their residents? If so, you have an identifiable market of people to talk to - people who have family members in nursing homes. Talking to this market directly about what their concerns and fears are is the secret to getting the kind of practice you want.

- Ben Glass

Do You Want to Have a Successful Attorney Website in 2009?

ben@benglasslaw.com (Blog Author)6463 — Sun, 23 Nov 2008 08:00:00 EST

My friend and the webdeveloper behind BenGlassLaw.com , Tom Foster, of Foster Web Marketing, has just released a new free report on internet marketing for lawyers that is a must read, especially if your "webmaster" is still one of those mega law firm directory vultures!

The new Report on Maximizing Your Lawyer Website in 2009 is here.

Yellow Pages Association Letter to Wall Street Journal

ben@benglasslaw.com (Blog Author)6430 — Sat, 22 Nov 2008 08:00:00 EST

The Wall Street Journal has an interesting letter to the editor about yellow page advertising from the President of the Yellow Pages Association, Neg Norton (Sat Nov 22, 2008).

The letter show "they still don't get it."

With rare exception, the lawyers in our mastermind and coaching groups are reporting cutting back on yellow page spending due to diminishing returns.

Mr. Norton makes an astonishing statement that "Yellow Pages are universally used." Huh? By who. Except for looking up the phone number of a restaurant (not searching to find a restaurant) I can't think of a single instance where my family has used the yellow pages in years.

Mr. Norton then goes on to make a pretty common mistake when he says "no other advertising medium generates new and qualified sales leads as effectively as the yellow pages."

Here's the mistake: its not the medium, its the message. All media can be made to work but its a mistake to think that, with most businesses, one medium is better than another, everything else being equal.

For lawyers, most consumers are looking on the internet (but not, as Mr. Norton asserts, by going to yellowpages.com. They are going to Google.

Ben Glass
Great Legal Marketing

Now is the time to be "greedy"

ben@benglasslaw.com (Blog Author)6408 — Fri, 21 Nov 2008 08:00:00 EST

Mark Merenda has a great post about how lawyers should be thinking about the 'recession.'

If you follow the crowd then just ramp down your marketing, lay off staff and go cry in a corner.

The really smart folks are saying, "more real estate for me to conquer" and they are doing it by ramping "up" their marketing. Hunting that future client who has a legal need and who is looking for someone just like you got easier. If you are any good at what you do you owe it to the market place to let it know about you.

Read Mark Merenda's comments here.

What's the Most Important Thing you MUST do for your Business RIGHT NOW?

ben@benglasslaw.com (Blog Author)6335 — Wed, 19 Nov 2008 08:00:00 EST

More likely than not, you have not taken the time to sit down and think about and create a statement that describes why you are different from every other lawyer who is your competition. I'm talking about creating for yourself a unique selling proposition (USP). If you are not able to tell in a simple, clear way what it is that's unique about you, then you are just like every other lawyer in town. Your USP should answer the question, "Why should I hire you instead of hiring the guy down the street?"

It is hard work to create a USP. It may be the hardest thing you have to do in your marketing, but, it is also the most essential. Your marketing should be built around your USP. It's the skeleton that holds the rest of the plan together. It's the roadmap. You need to take time, sit down, and think about what is unique about you. It's not enough to say, "I'm experienced and I will do a good job for you." Everyone can say that.

Here's how to get started. First, you must know who your ideal client is. Once you know who you are trying to communicate with, you can decide what you need to say. Then, after you have identified your ideal client, list all the common problems she has that you want to help her with. Ask yourself, "What keeps her awake at night, what is she worrying about?" The next step is key. For each problem, come up with a specific solution that you can clearly articulate.

Your USP must be specific. When someone reads or hears your USP, you want their response to be, "Really? How do you do that?" If your USP can be applied to any other business without making any changes, you know you have not done your job. You may have a slogan, but you don't have a USP.

- Ben Glass

What Successful Entrepreneurs Do

ben@benglasslaw.com (Blog Author)6253 — Mon, 17 Nov 2008 08:00:00 EST

In order to be successful at our style of "outside the box" marketing you have to accept:

1. You are 100% responsible for outcome, stop blaming others or "tort reform" or anything else.
2. It's important to look to find "commonalities" amongst good marketers and then to "steal" those ideas and ask yourself "how can I use this in my business?"
3. If you don't know what to do, and you have no mentors, the best thing you can do is to look around, see what everyone else is doing, and do the opposite.
4. If we are unable to make and keep commitments with ourselves, then forget about it... because if we aren't good to ourselves and don't function "right" then how can we be good to our families, clients, and partners?
5. It's not only "OK" but vitally important to spend a good portion of your time working on, not in your business.
6. Finally, there is a huge power in the "mastermind." You don't need to know much of anything, you just need to know where to go to find the information.

Join a mastermind group and start making promises to other like-minded entrepreneurs.

- Ben Glass

Report From Peak Performers

ben@benglasslaw.com (Blog Author)6181 — Fri, 14 Nov 2008 08:00:00 EST

I am a member of one of the Glazer Kennedy Coaching Groups. We meet three times a year for two days of masterminding. There are also emails and quarterly coach calls. We spend at least one half of the time working on personal development and productivity issues. Here are some big points from one of the last meetings:

Give yourself permission to say, "I am the most important person" and take your power back.
Figure out which of your time slots are being taken by other people's rituals and change the rituals.
Remember that most people in the world get paid no matter what happens and no matter what they do. We do not. Our time is our currency.
Multi-tasking makes you stupid. We allow our brains to be overloaded to the point of ‘brain fog.' This is done by constant, unrelenting communication.
‘Famous People' will not email you back. You can be ‘famous' now.

- Ben Glass

I'm Too Busy – Can I Do This?

ben@benglasslaw.com (Blog Author)6147 — Thu, 13 Nov 2008 08:00:00 EST

The two real reasons behind the excuse of lack of time when it comes to marketing:

"It takes such a huge time commitment. It takes too much time away from my practice."

The solution is to NOT make it such a big deal. Children learn to walk a little at a time; do the same with your marketing. Make doing something every day to market your business a part of your everyday habit. Just one thing every day, whether it's making a call to set up a speaking gig, or calling a referral source to express your thanks and encouragement, or writing the next paragraph in your global marketing plan. Just make it a habit to do something every day.

2. "Marketing ‘feels like' selling, and I hate selling."

If this is your real excuse, it likely is because you don't do it very well. There's a simple solution: change your perspective. Nobody likes to sell and nobody likes to be sold. Marketing is about finding the people who need your help. Instead of trying to talk people into hiring you, think of yourself as being in one of the "helping" professions like doctors and nurses and therapists. You don't have to say, "I want your business." Instead, try something like, "Would you benefit from our assistance?"

If you will just commit to do a little something every day and to change the way you go about talking to people about your practice, you will be a long way to eliminating the "I'm too busy" excuse and find a way to have more time to put into your marketing. That start will make a difference, I promise.

- Ben Glass

8 Steps to Vastly Improve Your Law Firm Marketing

ben@benglasslaw.com (Blog Author)6121 — Wed, 12 Nov 2008 08:00:00 EST

1. Get control of (or start) your client database. Marketing to people who know you, like you, and find you interesting is far more effective than marketing simply to the ‘masses.' Thus, you need a database of folks who have said to you, "market to me". Every time someone asks for information or visits your place of business, their name goes into your database to be marketed over and over again.

2. Make yourself the "guru" -become an author. There is no better way to establish yourself as the wise man/woman at the top of the mountain than to become an author. In today's world of print on demand, you can go from idea to publication of a "real" book in a week. Do it one time and you'll soon be on your way to becoming a multiple-book author.

3. There are two types of media, "inbound" and "outbound". First, perfect your "inbound" media. "Inbound" media is the media consumers are using when they are hunting for you. Today, it's the internet and (still) the Yellow Pages. Perfect these media for your business before spending tons of money on "outbound" media. "Outbound" media is TV, radio, print, and anything else where you are just sending out a message and hoping it hits someone who might just need what your business offers today.

4. Work on making an irresistible offer. What would almost force the consumer to contact you first? It should be unique. For many, that irresistible offer can be an offer of information that will help the consumer solve their problem. We are in a ‘research' world.

5. Develop your "Shock and Awe" package. When the consumer raises their hand and says, "I'm interested in what you have to say about my problem," have a multi-media package ready to send to them. Reports, books, CD's, and video's. I can almost guarantee that no one else in your market is doing this.

6. Master the Internet (or at least know how to talk to your webmaster). It doesn't matter how pretty your website is if it isn't on the first page of Google. As the business owner you need to understand search engine optimization or hire someone who is an expert. The great thing about this is that it's easy to test. If you are a dentist in Houston and typing "dentist in Houston" doesn't put you on the first page of Google, then you have work to do.

7. Develop your newsletter system. There is no better way to stay in constant contact with your database than through an interesting print newsletter mailed (not emailed) monthly. Don't use a canned newsletter. Become a personality. Be interesting.

8. Associate with folks who do this better than you do. Most business owners put "learning about marketing" too far down on their list of things to do. As Michael Gerber says in the E-Myth, we are too busy working "in" the business to work "on" the business. You have to reverse that and find the time to work "on" your business. A great way to do this is to find or start a mastermind group of like-minded entrepreneurial business owners who will commit to getting together frequently to help each other think about their businesses and, importantly, their marketing. This is not a business "cross-referral" group. This is a thinking group.

Having A Life

ben@benglasslaw.com (Blog Author)6120 — Wed, 12 Nov 2008 08:00:00 EST

Here are some of the things I have been subtracting that have helped me get to adding what I want.

UNWELCOME PESTS: People who call or show up at the office, thinking I would want to take my valuable time to meet with/talk to them.

DIFFICULT/IMPOSSIBLE CLIENTS: Those who take up too much energy or are too needy or whose cases have taken a surprising turn for the worst (like when I find out they have not been totally honest with me).

UNPRODUCTIVE EMPLOYEES: Once I figured out how to find and delegate to reliable outsourcing suppliers, I no longer have employee headaches.

What's the one thread through all of my subtractions? DISTRACTIONS - I have worked harder on eliminating distractions than I have on any other major change in the way I run my business. By ridding myself as much as possible of people and things that cause me aggravation, I have much more energy to focus on what's meaningful in my life and my business. The magic is that subtracting = adding. I subtract what I don't want and get to add what I do want.

You may be surprised to find what's hidden beneath once you start subtracting.

- Ben Glass

Lawyers Increasingly Turning to Advertising

ben@benglasslaw.com (Blog Author)6030 — Sun, 09 Nov 2008 08:00:00 EST

Lawyers Increasingly Turning to Advertising.

That's the headline at least of a Florida Bar New article that tries to equate the number of lawyer ad reviews it is doing to real spending by lawyers on advertising.

Apparently the Florida Bar's "advertising committee" has seen 20% more ads for review than it did a year ago.

The increase may have nothing to do with actual lawyer spending on ads since the Florida bar recently changed its lawyer advertising rules to require pre-approval of electronic ads.

Duh....

Since internet marketing is becoming THE dominant force in lawyer advertising, is it really any surprise that the bar is reviewing more ads?

What would be really interesting is for the Florida bar to publish a compilation of ads it gets and note where it has "dissallowed" the ads. Then the Florida Bar advertising committee might actually be doing something useful for lawyers (instead of routinely trampelling on the First Amendment.) On the other had, such a compilation might just expose the advertising committee's agenda.

Let's wait and see!

Giant Trades for "Success" as a Lawyer

ben@benglasslaw.com (Blog Author)5953 — Wed, 05 Nov 2008 08:00:00 EST

Time- Stolen from family

Health- Stolen from self

Family- What are they going to remember?

Sanity- Stolen by easy access to you via cell phone and email

I'm not willing to trade any of these. Are you?

- Ben Glass

Using Your Law Firm as a Tollbooth?--What Could That Be About

ben@benglasslaw.com (Blog Author)5924 — Tue, 04 Nov 2008 08:00:00 EST

Great lawyer marketers realize the value of being in a tollbooth position. Carolyn Elephant has a post on this today and its especially vital when so many are complaining about "the econony."

Check out Carolyn's blog here.

Lawyer Marketing Question: What The First Thing a Laywer Opening a New Practice Should Do?

ben@benglasslaw.com (Blog Author)5922 — Tue, 04 Nov 2008 08:00:00 EST

Ben, I am opening my new law office soon. What's the very first thing that an attorney should do regarding the marketing of a new practice?

First piece of advice is

Develop your database.. what is going to be the software to keep you contacts for you? It might be one of old school case management pieces of software but probably not.

here's the criteria

1. can names be segregated into multiple groups easily (i.e. referal sources, consumers, current clients)

2. if some one comes to my website (that I'm going to build) and fills out a form asking for info, will their contact info automatically be added to my database?

3. can I do batch email out of that software... not that email will our primary way to market but it will be A way to market

4. can I set up an auto reponder system using the database?

Next step... write your information piece. (book, white paper, etc)

Yes, this is "hard." Good marketing is complex. Most are too lazy to try. The biggest difference between my marketing mastermind members and the lawyers who quit our program is that the mastermind members are always taking action.

Personal Injury Conference Highlight Videos Added

ben@benglasslaw.com (Blog Author)5635 — Thu, 23 Oct 2008 08:00:00 EST

Highlights of the Great Legal Marketing Super Conference lawyer marketing seminar have now been uploaded and are available for viewing.

Ben Glass offers a free three hour marketing CD set that will help any lawyer in a consumer oriented law practice to grow his or her business. Just check out these videos and see what some of our members are doing with what they have learned.

Trust and Estate Attorney Dave Frees on Great Legal Marketing

ben@benglasslaw.com (Blog Author)5462 — Sun, 19 Oct 2008 08:00:00 EST

My biggest problem is trying to decide what to implement when I get home

October 21 is new date for First Free Legal Marketing Teleseminar

ben@benglasslaw.com (Blog Author)5273 — Mon, 13 Oct 2008 08:00:00 EST

Because of my own trial schedule and the unavailability of one of our scheduled speakers, the first in my series of Free Legal Marketing Teleseminars has been pushed back one week to October 21, 2008.

The other dates remain:

November 13

December 9.

All teleseminars are at 3:00, Eastern.

Full details are here.

Florida Bar "Advertising Committee" is at it again!

ben@benglasslaw.com (Blog Author)4940 — Mon, 29 Sep 2008 08:00:00 EST

Florida Bar "Advertising Committee" is at it again

The Florida Bar's "advertising committee" must think that the public is just a bunch of morons unable to decide for themselves how to respond to words about lawyers.

According to the October 1 issue of the Florida Bar news, Florida attorneys are not allowed to ask former clients to go to Avvo.com and post a comment about the lawyer's services.

Never mind that the Avvo site is not run by the lawyer (and thus could not be a communication, at all, by the lawyer about services) and that the lawyer has no control over the content placed by the former client. The bar "advertising committee" says that this is the same as using a testimonial (more on that in a minute.) As Josh King, general counsel of Avvo noted, this is just like a prohibition against a lawyer even saying to a client, "if you think I did a good job, tell someone about it."

I'm firmly convinced this "advertising committee" in Florida wouldn't know the First Amendment if it hit them. What are they so afraid of???

First, the general prohibition against the use of testimonials in lawyer advertising clearly violates the First Amendment. (But hey, this is a state where it is deemed deceptive per se for a lawyer to say "Member of Florida Bar" since even though 100% factual--I kid you not.) The bar thinks the public is a bunch of morons. Imagine this... you run an ad in Florida and say you are a member of the Florida Bar... you could be disciplined.. crazy..

The Florida ethics rules for advertising suggest that the use of a testimonial might be misleading because it suggests an ability to achieve a specific result and "past results are no indicative of future results."

OK, this is true...but guess what....the public already knows this...and even if it were true you don't BAN speech when some less intrusive method would work--like how about a disclaimer that says "past results no guarantee of future results."

Free Legal Marketing Teleseminar Series Announced

ben@benglasslaw.com (Blog Author)4801 — Wed, 24 Sep 2008 08:00:00 EST

Here's the lineup for this Fall's Free Legal Marketing Teleseminare Series that I am doing.

Full Details are here

October 21 -- 3:00 Eastern

Why Some Lawyers Are Quadrupling Income While Others Continue to Struggle.

November 13, 2008 -- 3:00 Eastern

How come when you type in search terms for lawyers you see some lawyers taking up two or three of the spots on the first page of Google?

December 9, 2008 -- 3:00 Eastern

OK, Ben, you run two businesses full time and you have seven kids. You don't work nights and you get to their games....AND you are a TRIAL LAWYER...how do you do it?

That's the question I get asked most. Let's discuss on this call.

DUI Marketing Teleseminar Thursday September 11

ben@benglasslaw.com (Blog Author)4418 — Sun, 07 Sep 2008 08:00:00 EST

One of my mastermind members, Richmond, Virginia attorney Bob Battle, is a DUI defense attorney who has quadrupled his income using my marketing techniques. (Yes, I've seen all of his numbers and he's shared with my mastermind grop exactly what he is doing. Now he has taken what I taught him and "niched" it for DUI.

He's taken all the guesswork and risk out of DUI advertising and created a simple, easy-to-follow, turnkey system that works (and that you'll be proud of).He's doing a teleseminar this Thursday to talk about what he does and to introduce a new, area exclusive, DUI marketing program.

Bob's a straight up guy so you might want to listen in on the free teleseminar. (While anyone can listen in to the teleseminar, the marketing program itself is limited to experienced DUI attorneys. It is a national marketing program with a very high degree of integrity.)

Teleseminar on Sept 11, 2008 @ 2 & 8 pm Eastern. To hear more and sign-up-

http://www.duianswer.com/register/

If Your FindLaw Site Drops In Google, Read This

ben@benglasslaw.com (Blog Author)4034 — Tue, 19 Aug 2008 08:00:00 EST

When you see a pitch that promises that you can buy your way to a first page ranking in Google, run--away.

Findlaw has been accused of essentially selling Page Rank, which is a big no-no with Google. And, as you know, mess with Mr. Google and whammo, you can be gone. And no one regulates what Google does with its search engine results...there is no appeal to a higher body.

I've posted more over here but if you are still a Findlaw customer and wonder why your site isn't ranking this week as high as it ranked last week (if indeed, any Findlaw site actually does rank high--another story for another day-- read this article.

Favorite Marketing Books for Lawyers

ben@benglasslaw.com (Blog Author)3855 — Fri, 08 Aug 2008 08:00:00 EST

I get requests all the time from lawyers: what books are you reading. My own library on the subject of marketing is huge. Here's a list of some of Ben Glass's Favorite Marketing Books for Lawyers.

See the ad AAJ rejected and tell us what we should do.

ben@benglasslaw.com (Blog Author)3689 — Wed, 30 Jul 2008 08:00:00 EST

As you know, we have been running full page ads in TRIAL magazine for months. We recently re-designed the ad and incorporate some of the results Great Legal Marketing have been getting. Unfortunately, AAJ rejected the ad because it talks, in part, about money that lawyers are making.

We are curious as to which way we should go now.

You can see the ad here.

Click Here to let us know which way we should go with this

Texas State Bar to Profit from YouTube, FaceBook

ben@benglasslaw.com (Blog Author)2764 — Thu, 22 May 2008 08:00:00 EST

Here is a press release from the Texas State Bar, which now seeks to charge attorneys when they post a video on YouTube.

Attorney or law firm videos disseminated on video websites such as YouTube, MySpace, and Facebook that solicit legal services are considered advertisements in the public media and are required to be filed with the Advertising Review Committee. The application can be downloaded at the Advertising Review website at www.texasbar.com/adreview. The fee is $75. Failure to file can result in a fine/fee of $300, and possible disciplinary action. If you have any questions, please contact the Advertising Review Committee at (866)566-4616.

Of course, the whole issue is: what does it mean to "solicit?"

Lets say an attorney does as I teach, and posts an instructional video about dealing with the insurance industry...or...promotes a consumer book she has just finished writing.

Is this a solicitation or is this fully protected informational speech not the least bit of concern to the Texas State Bar?

Done correctly, and informationally, a good attorney video should not be subject to any state bar advertising committee "rule" and certainly should not be a tool for profit for the bar.

Hopefully someone from Texas will stand up to this nonsense.

Here's One Good Reason to Attend the Legal Marketing Event of the Year

ben@benglasslaw.com (Blog Author)2462 — Wed, 23 Apr 2008 08:00:00 EST

We are about 60% SOLD OUT for our June Lawyer Marketing Super Conference.

Yes, we are more expensive than any state bar run "marketing" event. Yes, we are even more expensive than anyone else who is running specialty marketing events just for lawyers. One guy even emailed me, rather upset at our "arrogance" at charging so much.

I checked out his website... he can just keep on handing over his wallet to the Marketing Vulture that sold him that one!!! I'll be his Yellow Page ad stinks too.

So people ask me---

"Ben, Give Me One Good Reason To Attend Your Lawyer Marketing Super Conference on June 20-21 in Fairfax, Virginia..."

I'll ltet one of my mastermind members speak for us:

Ben, no one spent more money to attend your Great Legal Marketing Super Conference last year than Chris and I did. We not only flew cross country but we flew my parents to Virginia and paid for their hotel rooms as well as our so they could watch our kids while we attended the conference.

We are doing the same thing again this year AND we've since joined your exclusive Mastermind Group, so we are actually incurring additional costs to meet with the other mastermind members the day before the conference. Why are we coming back? Because we experienced immediate results from implementing the things we learned at the Super Conference.

Here are our results so far:

In the first 90 days since we stepped off the plane back in Seattle, we experienced a 45% increase (vs. the prior year, same quarter) in potential client meetings and a 60% increase in the conversion rate of those meetings to actual clients.

In the next 90 days, when measured against the same quarter the prior year, we experienced a 411% increase in potential client meetings and a 317% increase in conversions of those meetings to personal injury clients.

After listening to Tom Foster and implementing exactly what he revealed to about Internet Marketing for Lawyers, we doubled out website traffic in the last six months of 2007.

We've booked our plane reservation and the hotel rooms. Virginia, here we come.

                       Mischelle Davis
                       Davis Law Group
                       www.injurytriallawyer.com
                       (206) 727-4000

Note From Ben:

We are 60% sold out already and have had to expand our room block at the hotel once already. No other lawyer marketing conference matches what we offer and we guarantee it all. Think we haven't delivered? We'll gladly refund your money. Mischelle and Chris will be presenting at this year's Super Conference and they'll walk you through exactly what they did.

You have a choice. Keep buying what the yellow page rep, website directory group and other marketing vultures are selling you. Let them do their marketing for you. Or, come try us out. Another order form is enclosed. Please note the deadlines. We are serious about the deadlines and have disappointed a few who can't read a calendar correctly. Fax the enclose form in today. If you need more info, go to www.GLMSuperConference2008.com.

Free Legal Marketing Teleseminar Wednesday April 14, 2008

ben@benglasslaw.com (Blog Author)2379 — Mon, 14 Apr 2008 08:00:00 EST

I have been getting calls and emails from folks who want to know more about the Great Legal Marketing Super Conference (Virginia in June). So we have rounded up, on very short notice, two folks who have attended our conferences in the past and have revolutionized their practices and their lives.

On Wednesday we'll be talking to Richmond, Virginia DUI attorney Bob Battle and to Mischelle Davis, the director of marketing for the Davis Law Group, in Seattle. Both came to a Super Conference, made a list, took action..and are now reaping the benefits of effective, ethical and outside the box marketing for their practices.

They'll be sharing some of the GLM marketing strategies they have implemented and how their practices have changed. And they'll answer your questions!

If you are a Yellow Page rep or major law web directory rep, you probably won't like what they have to say.

This call is free (if you are one of the 2 people left in America without free long distance service you'll have to pay for the toll call) and there is no registration required.

Date: Wednesday, April 16

Time: 3:00 p.m Eastern
Dial In: 419-400-0202 Code 332894#

Notice: Dial in early, we only have 197 lines for this call.

For more information:

www.GLMSuperConference2008.com - More info on the SuperConference
www.bobbattlelaw.com - Check out Bob's website.

www.injurytriallawyer.com - Take a look at Davis Law Group's site.

Marketing Conference Videos Are Now Up

ben@benglasslaw.com (Blog Author)2346 — Thu, 10 Apr 2008 08:00:00 EST

We've had a tremendous response to our "internal" marketing of of our 2008 Super Conference. Now that the 'formal' marketing has kicked off some folks have said they would like to see what it is we are doing.

We've posted some videos to YouTube.

They are Ben Glass's Attorney Marketing SuperConference #1

and

Ben Glass's Lawyer Marketing Super Confernce Video #2.

To get the shocking report behind this conference go here.

Deliberate Systematic Branding--Lessons from American Idol

ben@benglasslaw.com (Blog Author)2194 — Mon, 24 Mar 2008 08:00:00 EST

No matter what you may think of Ryan Seacrist or American Idol (I'm not a fan) you should probably read the article that appeared in this Sunday's Washington Post.

He's famous now but he wasn't always... yet he went about a very deliberate, well thought out, strategy for making himself famous. It's a strategy any lawyer could follow.

Read the article at the Post here.

Marketing Super Conference 2008 Now Set!

ben@benglasslaw.com (Blog Author)2176 — Fri, 21 Mar 2008 08:00:00 EST

The Great Legal Marketing Super Conference 2008 is now set for Jun 20-21, in Reston, Virginia. This year's event will include presentations from members of Great Legal Marketing who have revolutionized their lives by taking action.

If you would like to receive information by email about the event, go to GLMSuperConference2008.com

Prioritzing Your Marketing Resources

ben@benglasslaw.com (Blog Author)2158 — Thu, 20 Mar 2008 08:00:00 EST

Lots of people teach how to market a law firm and what tools to use, but rarely do you see advice on how attorneys should allocate their two most precious resources: time and money.

In other words: if you have a dollar to spend and an hour to use, where do you start?
Here are some tips:

1. Get control of (or start) your client database. I'm shocked at how many lawyers don't have a marketing database. Marketing to people who know you, like you and find you interesting is far more effective than marketing to the 'masses.' Thus, you need a data base of folks who have said to you "Market to me." Every time someone visits your website or calls your office their name goes into your database to be marketed over and over again.

2. Make yourself the "guru"--become an author. There is no better way to establish your self as the wise man/woman at the top of the mountain than to become an author. I've written The Utlimate Guide to Virginia Auto Accidents and The Truth About Lawyer Advertising. Its not that hard.

3. There are two types of media, "inbound" and "outbound." "Inbound" media is the media consumers are using when they are hunting for you. Today, its the Internet and (still) the Yellow Pages. Perfect these media for your law practice before spending tons of money on "outbound" media. "Outbound media" is TV, radio, print and anything else where you are just sending out a message and hoping it hits someone who might just need what your business offers today. Outbound media is "sexy" (you get to see yourself on TV. Inbound media is the most cost-effective way to market yourself. Don't skip over it.

4. Work on making an irresistible offer. What would almost force the consumer to contact your first? Clue: it ain't "Free Consultation." It should be unique. For many, that irresistible offer can be an offer of information that will help the potential client solve their problem. We are in a 'research' world.

5. Develop your "Shock and Awe" package.When the client raises their hand and says "I'm interested in what you have to say about my problem," have a multi-media package ready to send to them. Reports, books, CD's and video's. I can almost guarantee that no one else in your market it doing this. More work, certainly, but tremendously effective.

6. Master the Internet (or at least know how to talk to your webmaster). It doesn't' matter how pretty your web site is if it isn't on the first page of Google. As the business owner you need to understand search engine optimization or hire someone who is an expert. The great thing about this is that its easy to test. If you are a personal injury attorney in Houston and typing personal injury attorney in Houston" doesn't put you on the first page of Google, then you have work to do. The company that puts me on the first page of Google is Foster Web Marketing.

7. Develop your newsletter system. There is no better way to stay in constant contact with your database than through an interesting print newsletter mailed (not emailed) monthly. Don't use a canned newsletter. Don't slap you name on some boring waste fof paper. Become a personality. Be interesting.

8. Associate with folks who do this better than you do. Most business owners put "learning about marketing" too far down their list of things to do. As Michael Gerber says in the E-Myth, we are too busy working "in" the business to work "on" the business. You have to reverse that and find the time to work "on" your business. A great way to do this is to find or start a mastermind group of like-minded entrepreneurial business owners who will commit to getting together frequently to help each other think about their businesses and, importantly, their marketing. This is not a business "cross-referral" group. This is a thinking group.

Far to many attorneys are willing to throw their marketing resources of time and money at the glitzy TV ads without really thinking about the effective ways to build and nurture a relationship with customers and patients through a system of attracting their attention with interesting advertising and irresistible offers and then maintaining that contact through frequent newsletter "touches."

Huge "Shout Out" From Attorney Marketing Center

ben@benglasslaw.com (Blog Author)2050 — Tue, 04 Mar 2008 08:00:00 EST

David Ward writes an attorney marketing blog and is the author of referal marketing system. He gets our the BenGlassLaw law firm newsletter and recently had some very nice things to say about the way we market the law practice.

Your Yellow Page Marketing Dollars At Work--NOT!

ben@benglasslaw.com (Blog Author)1977 — Tue, 26 Feb 2008 08:00:00 EST

Here's a cool story and video that my good friend, Mischelle Davis alerted me to. All those stats your phone book rep tells you about distribution are probably true...trouble is, not all the books make it in the front door.

Yellow Page Marketing Video Report.

"Fake" Million Dollar Bills Now Available

ben@benglasslaw.com (Blog Author)1905 — Tue, 19 Feb 2008 08:00:00 EST

Great Legal Marketing Mastermind member Bob Battle showed me these personalized, fake, million dollar bills.

I guarantee they won't be thrown away. You can have them imprinted with graphics, USP, phone, whatever.

"Fake" Million Dollar Bills Now Available

ben@benglasslaw.com (Blog Author)1904 — Tue, 19 Feb 2008 08:00:00 EST

Great Legal Marketing Mastermind member Bob Battle showed me these million dollar bills that can be personalized with your name, USP, whatever..

I guarantee that no one will throw them away!

Florida Bar's Attack on the First Amendment

ben@benglasslaw.com (Blog Author)1855 — Wed, 13 Feb 2008 08:00:00 EST

The Florida Bar has got some of the wackiest anti-lawyer advertising rules anywhere, most of which unlawfully curtail commercial speech. As pointed out in the Wall Street Journal last week, Florida purports to have the power to regulate and ban certain sounds in lawyer ads.

According to the Journal, a personal-injury firm produced a series of TV spots with scenes including children running and lawyers at work in their offices. In 2006, the Florida bar struck down the ads on the grounds that they contained improper content, including the sound of children bouncing a ball. Other impermissible sounds, according to the bar: a computer turning off, a light switch turning off, and footsteps.

Those who make and enforce the lawyer advertising rules in Florida are nuts, plain and simple. What governmental interest, let alone the substantial interest required under the First Amendment to ban certain type of speech, is protected by the banning of the sounds of a bouncing ball in an ad.

Can you imagine this scene: otherwise reasonable people sitting around a conference room on a beautiful day in Florida, listening to sounds on lawyer ads, then voting: "yes, that one's OK; no that one we should ban."

Hopefully, some attorney in Florida will take them on (again.)

Decline of the Mega Legal Directory Websites (It's been going on for years, actually)

ben@benglasslaw.com (Blog Author)1854 — Tue, 12 Feb 2008 08:00:00 EST

Kevin O'Keefe reports today on the decline of the Mega Legal Directory sites such as Findlaw and Lawyers.com.

I think this has been true for years. Consumers who use the Internet to find lawyers have, by and large, never even heard of these directory sites. They just go to Google and type in their search request.

Should one of them luck upon Findlaw or Lawyers.com they are faced with an array of look-a-like websites with now real ability to differentiate one firm from the next.

Lawyers need to get better at marketing. Build and "talk to" your database 12-18 times per year. Perfect you system for getting and managing leads that come through your website and, if you are in the Yellow Pages, figure out a different message and make an irresistable offer. Its really not that hard but it does require thinking 'outside the box.'

By the way, I'm making an irresistable offer at this web site. You can get three hours of highlight of a recent marketing seminar for $4.95. (the cost of postage.)

I can guarantee that you will learn something (and it won't be what the yellow page reps are 'teaching' you while they have their hands on your wallet!

Verizon's Newest Gimmick

ben@benglasslaw.com (Blog Author)1730 — Tue, 22 Jan 2008 08:00:00 EST

The Verizon reps are in the area. In this Northern Virginia area, the attorney ads have been listed under "Lawyers."

Now, big surprise, they are opening an "Attorney" section near the front of the book. Before you reach for your wallet, apparently you have to buy a display ad in the "Lawyers" section in order to be 'allowed' to buy a display ad (at a heavy discount) in the attorney section.

All media can and does work. Its usually the message that isn't very good. I don't care how much money you spend in Yellow Page advertising, if the best you can think to say is "Personal Injury... Free Consultation... No Fee if No Recovery and (my favorite)..We Care For You... then you are taking a huge risk.. your marketing is no better than saying "HEY, Look at Me!"

Dan Kennedy's Greatest Free Gift Ever Offer

ben@benglasslaw.com (Blog Author)1573 — Mon, 31 Dec 2007 08:00:00 EST

I made arrangements with the #1 Marketing Expert in the world, Dan Kennedy, to give you THE MOST INCREDIBLE 'FREE' GIFT EVER which includes 2- FREE Months of Dan's 'ELITE' Gold Membership (Including The World's Best Marketing Newsletter on The Planet...The 'No B.S. Marketing Letter').

Now...you've just got to find out about everything that's included in with this $613.31 gift by clicking here: (at the very least go to the site and see a video of me with a bunch of very smart enterpreneurs talking about the Greatest Free Gift Ever.)

If you haven't heard of Dan Kennedy let me give you the
quick run-down. As a marketing consultant he has worked hands-on with clients in 136 different product, service, and business categories.

Dan and I have recently teamed up to co-author the Ultimate Success Secret.
He routinely commands fees of $19,000.00 per
day for private consulting, $45,000.00 to as much as
$75,000.00 plus royalties to write an ad campaign, series
of sales letters or other marketing materials, with over
80% of all clients who utilize his services once opting to
do so repeatedly. Many of these client relationships are
now 5, 7, 10, even 15 years in duration.

Frankly the No BS Marketing Letter alone is like a day-long, intense seminar in print arriving every month in your mailbox.I promise once you start reading this newsletter you'll be hooked. Simply put, that's the whole reason he'll let me make this sensational offer.

Go see the entire offer here.

North Carolina says Bear OK in Ads

ben@benglasslaw.com (Blog Author)1515 — Fri, 14 Dec 2007 08:00:00 EST

Here's a commonsense look at lawyer advertising from the North Carolina state bar. The opinion basically says that the bar will not try to analyze every animal known to man, but will, instead, look at the ad as a whole to see if it is deceptive.

The North Carolina opinion on the use of a bear in lawyer advertising is here.

You are the average of the Five People You Hang out with the most

ben@benglasslaw.com (Blog Author)1494 — Wed, 12 Dec 2007 08:00:00 EST

Surround yourself with winners who are as focused and committed to building the practice they want, not just accepting the practice that walks in the door.

What you will learn in one cold day in January.

Here's a short list. Go ahead and compare it to the last "marketing seminar" brochure you got from your state bar (the one where they tell you all the things you can't do to build your practice.)

1.    Why a mindset change is the most important change you can make for 2008

2.    How to build a "herd" of people who will do your marketing for you, for free

3.    How to become a better leader within your practice and your life

4.    How and why to become absolutely militant with your time. (If your NO means nothing then neither will your YES.)

5.    Why the headline is the most important part of an ad (quick: what's YOUR headline say?)

6.    How to create marketing material that ethically proves that you are the obvious expert in your practice area

7.    Why and how to become a published author (hint: go to Amazon.com and search for "The Truth About Lawyer Advertising" to see what I did)

8.    Where, if you are just getting started, you should be spending your marketing dollars FIRST (it isn't what you think)

9.    How to build effective video ads for your website that will make potential clients say, as one said to me recently "your video answered our question and was THE reason we called you."

10.    Why your marketing should be on autopilot (and I'll show you HOW)

11.    How members of my mastermind group have taken my ideas and improved upon them AND taken those ideas to other practice niches with huge success. (They'll be there and you will have open access to them)

12.    How and why to publish interesting newsletters that get opened and read.

13.    How to take back control of your time. (No, it's not an "A", "B" "C" list of to-do's)

14.    Why every marketing piece you use should have an offer in it (and the offer is NOT, "free consultation")

15.    Building your perfect team

16.    The mindset that is required to set AND keep your goals

Interested?

Dan Kennedy and Ben Glass Co-author Ultimate Success Secret

ben@benglasslaw.com (Blog Author)1481 — Mon, 10 Dec 2007 08:00:00 EST

Have you read The Secret then wondered what it was they left out? Dan Kennedy and I have filled in the gaps with The Ultimate Success Secret.

This is the first book Dan Kennedy has co-authored with a lawyer and I had to arm-wrestle him to agree to do it....but here it is.

Find out more about what's inside and how you can get yours at TheUltimateSuccessSecret.

Does Pessimissim Lead to a "Better Life?"

ben@benglasslaw.com (Blog Author)1354 — Tue, 20 Nov 2007 08:00:00 EST

Ed Poll over at Law Biz Blog

has an interesting post about positive thinking:

Quoting an article by Debra Cassens Weiss:

"... Martin Seligman of the University of Pennsylvania, who studies positive psychology, says most optimists do better in life than merited by their talents alone.

But with lawyers, the opposite is true.

Seligman's survey of law students at the University of Virginia found that pessimists got better grades, were more likely to make law review and got better job offers.

"In law," he told the newspaper, 'pessimism is considered prudence.' "I think that Seligman's conclusion,suggesting that lawyers who are pessimists have better lives, is flawed.

Why?

He equates "do better in life" with getting better grades, making law review and getting better job offers.

That's silly. None of those things necessarily equates a "better life." In fact, many lawyers I know who got the best grades, made law review and had "better" job offers out of school have miserable lives.

Life is what you make it. Hang out with postive thinkers, not Eeyore.

Does Percentage of Conversions Increase?

ben@benglasslaw.com (Blog Author)1316 — Tue, 13 Nov 2007 08:00:00 EST

Recently I was speaking to a perspective Great Legal Marketing member who wanted to know whether, after I had started marketing the "Ben Glass" way the percentage of new potential clients that became clients increased.

I think he was surprised to hear that the percentage declined!

But here's the story. What good marketing done well does is vastly increase the number of leads coming into any business (my business is not different.) You want to be the portal through which all potential legal work in your geographic area flows.

This allows you to be more selective in your cases. Even if you weren't more selective, the mere fact that you can guadruple the number of people who are raising their hands and saying that they are interested in you drives conversion precentages down.

So you get the best of both worlds--more potential cases coming through the pipeline and an ability to carefully choose the cases most deserving of your skill and expertise. Frankly, you may end up working on fewer (but more meritorious) cases.

What's so bad about that?

New Fairfax Car Accident Attorney Blog Launched

ben@benglasslaw.com (Blog Author)1314 — Sun, 11 Nov 2007 08:00:00 EST

We have started another blog in a continuing effort to further our firm's web presence for Northern Virginia personal injury cases. The Fairfax Accident Attorney Blog is here.

Yes, You Must Block the Time to Market

ben@benglasslaw.com (Blog Author)373 — Wed, 01 Nov 2006 08:00:00 EST

At a recent two day marketing seminar on Effective, Ethical and Outside the Box Marketing for Lawyers one of the participants asked if I was suggesting that lawyers actually block out time for marketing (or does marketing get done "when you get around to it?" Let's be clear. Marketing your practice is the highest value use of your time. It must come first. I know those cases sit on your desk and beg your attention. And it is the natural instinct of all of us to put off the hard work of marketing the law practice. That makes it all the more important that you make an appointment with yourself to do your marketing--regularly. Otherwise it won't get done. So, yes, each week there is time blocked off on the calendar for marketing. It's absolutely essential.

Yes, They Really Are Looking For You On the Internet

ben@benglasslaw.com (Blog Author)368 — Mon, 30 Oct 2006 08:00:00 EST

At a recent conference on lawyer marketing where I was the lead presenter, some attendees seemed astonished that BenGlassLaw actually did receive personal injury and medical malpractice cases through the Internet. (Then the learned about our system that drives a consistent flow of new case to our site, educates the client, weeds out the non-meritorious cases and establishes our firm as the "obvious choice" for their attorney--all before we have a face to face conversation.) It seems that they have had a web presence for years, sometimes with some of the mega directories like Findlaw and Lawyers.com, without generating any substantial revenue. A new survey by Harris Interactive on Internet searching for legal advice concludes that: Other than family and friends (31 percent), the Internet is now the single biggest source for legal information, outpacing books and newspaper/magazine articles, which came in at just 12 percent. At BenGlassLaw, we generally have between 4 and 5 thousand unique visitors a month. Our Internet Marketing goal is to have anyone who is in our Northern Virginia market who is seeking an injury or malpractice attorney to at least visit our site and, hopefully, start a relationship by asking for more information. This is strengthened by having two independant and well performing sites, BenGlassLaw and Northern Virginia Injury Board.com, that typically place in the first five positions on page one of Google. (We are not talking about paying for placement, where someone can come along and click your bank account dry, we are talking about standard placement for such search terms as: --Virginia Injury Attorney --Virginia Malpractice Attorney --Fairfax Car Accident and so on....) Imagine being able to have everyone who is on the Internet looking for an attorney in your market area at least seeing your site on the first page of Google? If that interests you then you might want to contact my webmaster, Tom Foster, at Foster Web Consulting if your site does not place on the first page of Google for search terms applicable to your practice area. Frankly, if you are paying for a "position" and enhanced rankings in one of those big mega law firm directory websites like Findlaw or Lawyers.com, before you have #1 page positioning in Google, you are wasting your money (just my opinion.)

New Virginia DUI-Drunk Driving Attorney Blog

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)9454 — Thu, 16 Jul 2009 08:00:00 EST

Fairfax, Virginia DUI attorney Brian Glass has launched a new Virginia DUI Drunk Driving Blog, filled with information for Virginia residents.

Check back often and see what he's up to. He's a very smart attorney and entrepreneur.

Full disclosure: This is dad speaking.

New video from America's No. 1 Legal Marketing Conference for Solo and Small Firm Laywers

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)8611 — Sat, 16 May 2009 08:00:00 EST

We've just launched a new video for America's No. 1 Legal Marketing Conference for Solo and Small Firm Lawyers.

As of Saturday, May 16, we have exactly 37 seats left for a conference that starts at the end of June. We have registrants from across the United States and Canada

Join us but watch this new video first.

Ben Glass

Attorney Only Asset Protection Seminar--Evan Farr

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)8502 — Sun, 10 May 2009 08:00:00 EST

Register for this free teleseminar now and you’ll discover how to supercharge your practice by offering your clients a simple-to-understand asset protection trust that will protect their assets from probate PLUS the financial devastation of lawsuits, divorce, etc. PLUS (and most importantly) the catastrophic expenses of nursing home long-term care . . . and put an extra $70,000 per year in your pocket!

Why, you wonder, am I hosting this free teleseminar and giving away all this valuable information and my Special Report for free? There are two reasons. First, I truly want to share this vital information with all of my fellow estate planning and elder law attorneys because the tremendous lack of knowledge on this topic hurts all of us. It hurts you because you’re not able to offer your clients what they really need; it hurts your clients because they’re not able to get from you what they need; and it hurts me because my clients are always asking “Why haven’t I ever heard about this before? Why didn’t my old attorney tell me about this?” Plus, there are millions of potential clients out there who can benefit from this revolutionary knowledge, and I certainly can’t provide service to all of them. I’m doing all this for the same reason I teach frequent CLE courses on this topic – because I truly enjoy spreading the word so that all of the potential clients out there who need this service can be reached.

Go here to register for the Evan Farr free asset protection teleseminar

Legal Marketing Super Conference, PR Web News Release

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)8396 — Fri, 01 May 2009 08:00:00 EST

Attorney marketing expert Ben Glass, founder of Great Legal Marketing, and developer of the Ultimate Personal Injury Marketing and Practice Building Toolkit, announces the lineup of speakers and topics for this year's legal marketing superconference.

Information about Ben Glass's June Legal Marketing Super Conference is here.

Registration is Now Open for the Best Legal Marketing Seminar on the Planet

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)8272 — Thu, 23 Apr 2009 08:00:00 EST

Dear Fellow Attorney,

In a moment, I'm going to tell you about the place where, for the last two years, the most advanced lawyer marketing seminar in the country has been quietly helping lawyers across the United States and Canada grow phenomenal practices. A place where lawyers like Lisa Douglas, of Cabot, Arkansas, have said: My practice will never be the same. Your program sets it out, step by step, and helps to focus the marketing without all the blunders and the waste. I am so glad I found you. A place where skeptical lawyers like Steven Joseph, of Ocoee, Florida, have left saying: I was very wary and skeptical of how this could help us with marketing our law firm...We just wanted to find something that actually worked...We not only left with excitement, a plan, a direction, and a new perspective on marketing, but received the tools, the vendors, the ongoing support and the exact map of how to implement their proven system of success...

Want to know more?

Virginia DUI Attorney Bob Battle Gets Massive Free Publicity for his work with Intoxilyzer

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)8067 — Mon, 06 Apr 2009 08:00:00 EST

Virginia's best drunk driving, DUI attorney, Bob Battle, has recently had huge success in battling the Commonwealth's use of outdated intoxilyzers. When the press caught on, his phones lit up and his website visits soared.

It starts with being a great lawyer. But having great marketing skills adds to the impact.

Battle began by forcing the issue of the veracity of an intoxilyzer in Fairfax General District Court. When pushed against the wall, the government refused to allow Battle's expert to examine the machine, opting, instead to reduce the charges dramatically.

Bob then took his DUI Intoxilyzer argument to Goochland, Virginia and a judge there has permitted Battle's expert to examine the machine. I imagine that Battle is driving the Goochland prosecutor nuts.

From these arguments, and some well thought out public relations moves, Bob has appeared in a major regional newspaper and has been on local TV.

Congrats to Bob Battle for not only being Virginia's best DUI attorney but also for quality, ethical and effective marketing of his big wins in court.

By the way, people drive hundreds of miles to be represented by Bob and no, he doesn't do free consultations. He is the author of THE Virginia DUI/Drunk Driving Book.

What type of mindset does it take to be successful in business?

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)7931 — Fri, 27 Mar 2009 08:00:00 EST

I'm writing some general article on success thinking over at my Glazer-Kennedy-Virginia website. This is the place where smart Northern Virginia entrepreneurs are gathering to make themselves immune to the recession, government intervention and the general malaise of today's marketplace. We are learning to make ourselves significant to others. In doing so, we are prospering.

Check out my latest notes on Success Principles for Small Businesses.

Ben Glass Interview on America's Premier Experts

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)7879 — Wed, 25 Mar 2009 08:00:00 EST

Virginia Attorney Ben Glass is interviewed in Orlando, Florida on America's Premier Experts for his work in revolutionizing the ways lawyers market and build their practices. Mr. Glass was selected as one of America's 20 premier experts and it participating in a one year program with other entrepreneurs from across the country.

Great Legal Marketing thanks InfusionSoft for its kind donation to Love Without Boundaries

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)7303 — Sun, 08 Feb 2009 08:00:00 EST

As many of you know, my wife, Sandi and I have a heart for China's orphans. In fact, 2 of our 7 children were adopted from China and later this year (2009) we will travel back to China to once again experience the gift of international adoption.

Our favorite non-proft group working in China is Love Without Boundaries. In January of 2009 I found out that this rather huge organization of international volunteers was doing its work in the back of spreadsheet.

That's right. Love Without Boundaries had no singe, effective database for keeping track of the children, its many donors and all of its workers.

Unbelievable. Here I was using some of the most powerful software ever invented for running and growing a small business, InfusionSoft, and I had not yet made the connection.

I quickly faxed a letter to one of the founders of InfusionSoft, Clate Mask, whom I had known for many years. Forty eight hours later InfusionSoft had agreed to donate its application to Love Without Boundaries.

This will be unbelievably effective because it will help free up the time of many to do more productive activities for the children.

I've been a raving fan of InfusionSoft for years. I am so excited that is has recently introduced several new versions that, frankly, are just about perfect for lawyers and other professionals running small businesses and learning to master the type of highly effective marketing that I teach at Great Legal Marketing.

Thanks InfusionSoft.

P.S. If you are a small business owner and you want to be a hero to your family, check out InfusionSofts double your Sales guarantee

Just 2 Seats Left for Our Jump Start Marketing Conference

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)7043 — Wed, 21 Jan 2009 08:00:00 EST

As of 5:02 p.m on Wednesday, January, 12, we have two seats remaining for the Jump Start Marketing conference.

If your plans have changed, you need to contact Nicole Tully at (717) 824-6553 immediately.

The agenda for the meeting is here.

Benjamin W. Glass,
Great Legal Marketing, LLC

Attorney Offers Free Review of Yellow Page Ads--Even Though "Yellow Pages are Dying"

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)6646 — Fri, 12 Dec 2008 08:00:00 EST

Fairfax, Virginia attorney and nationally recognized marketing expert Ben Glass now offers a free review of attorney Yellow Page advertising "since most attorneys have allowed the Yellow Page rep to design the ad and her job is to make sure it looks just like everyone else's ad," says Glass.

Even though this media is clearly dying lawyers are still spending millions on Yellow Page advertising, proving once again that lawyers can be really dumb when it comes to effective marketing.

Here is the offer for Free Review of Attorney Yellow Page Marketing.

New Marketing Blog Launched

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)6601 — Tue, 09 Dec 2008 08:00:00 EST

The Solo and Small Firm Legal Marketing Blog has been launched.

Attorney Web Marketing Guru Releases New Report Critical to Internet Success for Lawyers in 2009

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)6428 — Sun, 23 Nov 2008 08:00:00 EST

Tom Foster, the creative and technological genius behind BenGlassLaw.com and a host of other well-positioned and client producing attorney web sites, has release a new report critical for lawyers who will continue to spend record amounts of dollars on internet - website marketing in 2009.

Most lawyers continue to throw their money away, often using one of the mega-law firm website developers (and directories) and then hoping that by some random chance a prospective client will actually be intrigued by the (usually) lame and boring copy.

While many developers can get you on the first page of Google, Tom Foster has also mastered the second part of the equation--getting a visitor to convert to a warm prospect and ultimately to a client--by following a disciplined and well-thought out marketing process.

I encourage you to read Foster's new report on Internet Marketing For Successful Attorneys

Free Legal Marketing Teleseminar Series Set for Fall 2008

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)5789 — Wed, 24 Sep 2008 08:00:00 EST

Here's the lineup for this Fall's Free Legal Marketing Teleseminare Series that I am doing.

October 14 -- 3:00 Eastern -- Why Some Lawyers Are Quadrupling Income While Others Continue to Struggle.

November 13, 2008 -- 3:00 Eastern -- How come when you type in search terms for lawyers you see some lawyers taking up two or three of the spots on the first page of Google?

December 9, 2008 -- 3:00 Eastern -- OK, Ben, you run two businesses full time and you have seven kids. You don't work nights and you get to their games....AND you are a TRIAL LAWYER...how do you do it?

Full information and registration details for the 2008 Great Legal Marketing Free Teleseminar Series are here.

Washington Post Features Ben Glass and Great Legal Marketing

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)5753 — Sun, 21 Sep 2008 08:00:00 EST

In the "Making It" column in the Washington Post Magazine, Ben Glass and Great Legal Marketing were recently featured.

Jump Start 2008 Conference Announced

ben@benglasslaw.com; tom@fosterwebmarketing.com (News Author)3662 — Thu, 01 Nov 2007 08:00:00 EST

The Great Legal Marketing Jump Start 2008 marketing and practice building conference is now open for registration on a first come, first served basis. This conference offers the best in legal marketing today and offers a very unique "double your money back" guarantee. For more information visit the Jump Start 2008 webpage