Great Legal Marketing, Inc. Blog

Going without Law Firm Taglines May Be a Bad Idea

Wed, 16 May 2012 08:00:00 GMT

Are you on the fence about whether or not to create a tagline for your law firm? Are you wondering if it is worth the effort to create just a few words of marketing? Are you trying to decide if a tagline really matters to potential legal clients?

Let our legal marketing consultants help you answer those questions. In most cases, we believe that it is important and worth the effort to create a legal marketing tagline. Law firm taglines may help you attract the clients you want to represent.

What Could Happen If You Don’t Develop a Law Firm Tagline

There are two primary reasons why failing to develop a tagline for your business may create problems:

You may fail to provide the hook that interests potential readers. A well drafted legal marketing tagline creates interests among readers and may cause them to look further into your marketing materials to find out more about why they should hire you to represent them.
You may fail to be remembered by potential clients. An attorney tagline can help people who see your ads or visit your website remember you when they are ready to call a lawyer.

Need More Information about Creating Law Firm Taglines?

Are you ready to get started? Are you part of a small law firm that is committed to making changes in its lawyer marketing? If so then we encourage you to contact our legal marketing consultants today at 703.591.9829 to learn more about successful legal marketing.

How to Avoid Attending the Wrong Legal Marketing Conference

Tue, 15 May 2012 08:00:00 GMT

While there are many lawyers who waste time, there may be few who enjoy doing so. If you had the choice, we are confident that you would choose to make good use of your time. For example, you would not willingly go to a legal marketing conference that did not teach you anything new or that did not help you further your own legal marketing efforts. Yet, there are many legal marketing seminars out there that will waste your time. Thus, it is important for you to take the necessary steps to avoid attending those seminars and instead to attend the law firm marketing conference that best suits your practice and the vision you have for the future.

Sounds Good, but Which Conference Is That?

That’s a fair question. However, the answer is not the same for everyone. That is why Great Legal Marketing offers different seminars. To find the one that is right for your small law firm, we encourage you to:

Look over agendas. You wouldn’t attend a beginner’s golf lesson if you already have a low handicap. The same is true for legal marketing. If you are a beginner, then attend a beginner’s seminar. But if you are not, then it is important to attend the right seminar for your marketing skill level.
Talk to past participants. Why did they find the conference worthwhile?
Talk to those offering the seminar. We can help you find the conference that is right for you.

Ready to Learn More about a Legal Marketing Conference?

If so, then please look at the content in the events section of our website and please call our legal marketing consultants directly at 703.591.9829.

Personal Injury Attorney Marketing: Playing to Your Strengths

Mon, 14 May 2012 08:00:00 GMT

One of the reasons why so many cookie-cutter personal injury attorney marketing solutions fail is that they are generic, and you are a unique and highly specialized individual.

A marketing tactic may work great for Lawyer X—but terribly for Lawyer Y—because of inherent differences between the lawyers' skills and personal histories. For instance, some attorneys love making videos and going on TV. Other lawyers get nervous and frustrated by the camera.

Having said that, have you really thought through what strengths you bring to the table? What could you leverage to pick the right marketing strategy for your law firm? It’s important to know what you are good at. It’s also important to know what you are not good at: the things you don’t like doing.

It is possible, even if you are not the owner or partner in your firm, to make critical decisions, right now, that can set you apart. Focus on the aspects of the law business that you love, and begin to eliminate the aspects of practicing law and marketing your legal services that you don’t like and are not good at doing. Say you break into a cold sweat every time someone points a camera at you, but you love writing editorials and blog posts for your firm's website. Why on earth would you waste time pushing yourself through the gauntlet of video marketing, when you could play to your strengths and passions by doing strategic written marketing, instead?

There might not be shortcuts, per se, to better legal marketing. But there are ways of thinking about your marketing that can put you vastly ahead of your peers.

Spend some time thinking about what you do wonderfully—and what you do miserably. Spend some time thinking about what you love doing in your practice that brings value to your clients—and what stuff you hate doing. Getting clear on these fundamentals will make you a far better law firm marketer over the long term.

For more tips on marketing your legal services, pick up a copy of The Great Legal Marketing Book today? You can read a FREE sample chapter on our website. To get more information about achieving excellence in personal injury attorney marketing, call us at (703) 591-9829.

Every Word Counts When Marketing for Lawyers

Sun, 13 May 2012 08:00:00 GMT

You have an established website. The content is interesting to those who may need a lawyer in your practice area and you don’t want to change it. Yet, it is not resulting in the influx of clients that you had hoped for and worked toward. Best marketing for lawyers is the type of marketing that results in contacts to your law firm. If that is not happening, then it is time to consider why it is not happening—and it is time to think about changes that can be made.

Change May Not Mean Getting Rid of Your Entire Law Firm Marketing Website

If your website content is good and provides useful information to potential clients, then you might not need to delete it all and start over. Instead, your legal marketing plan may include optimizing the pages by adding more specific words for your practice area and geographic location. Sometimes a few tweaks with the right key words and key phrases can make existing content have the desired results.

Best Marketing for Lawyers at Your Firm Can Start Today

The time to make changes is now. Do not let another day go by with missed opportunities. Do not lose another client whom you want to represent simply because that client couldn’t find you in an internet search.

Instead, contact the legal marketing consultants of Great Legal Marketing at 703.591.9829 and browse the FREE resources available on our website to learn more about making positive changes for your small law firm.

Why Content Titles Are Important to Innovative Legal Marketing Plans

Sun, 13 May 2012 08:00:00 GMT

It can seem frustrating that a short phrase – less than sentence – can take a long time, and a lot of effort, to create. Yet, the title of your content and the subheadings that you include in your content may be the most important words on the page. Understanding why they are so important may help you create better titles and subheadings and it may help your innovative legal marketing strategy succeed.

What Makes Titles or Headlines Important?

Titles, headlines, and subheadings are important to your law firm marketing strategy because well-written titles, headlines, and subheadings allow:

Readers to quickly gauge whether the content is of interest to them.
Readers to browse the sections of content that matter to them.
You to draw readers in with a few compelling words.
Spiders and search engines to find your content because of well-placed key phrases in titles and headlines.

For these reasons, it is hard to think of other phrases on your page that are as important as you titles and subtitles.

Understanding Is Only the First Step to Innovative Legal Marketing

Once you understand the importance of titles and subheadings to your content and to the success of your small law firm marketing it is time to implement those ideas and to create a successful attorney marketing plan.
You can get help developing your lawyer marketing plan by browsing the FREE resources available on our website and by contacting our experienced legal marketing consultants today via our online contact form or at 703.591.9829.

How to Get Personal Injury Clients with the Right Key Phrases

Fri, 11 May 2012 08:00:00 GMT

Whether you handle your own website content or hire a legal marketing consultant to help you develop content for your firm, you likely know how important search engines are to your success. If a search engine can find your content and ranks it well then it will show up higher in the search results and more people will visit your website.

While the formulas that search engines use to rank pages is constantly changing, it remains important to use the right keywords or key phrases for your personal injury website content.

How to Get Personal Injury Clients with the Right Keywords

Search engines are going to match a searcher’s phrase with content that is most closely linked to that phrase. Thus, it is important to think about what the clients whom you want to represent might search for and choose appropriately tailored keywords or key phrases so that those potential clients can find you.

For example, if you are an Atlanta lawyer who represents clients who have been hurt in construction accidents, then terms such as “accident lawyer” or “construction attorney” are too broad. You might get searchers from all over the nation who do not have a construction accident injury. After looking at Google analytics and talking to a legal marketing advisor, you may choose more specific keywords such as “Atlanta construction accident attorney” or “Georgia construction injury lawyer”.

Learn More about How to Get Personal Injury Clients Online

You are a personal injury lawyer, not an online marketing guru. Thus, it is important to learn more about online marketing for your personal injury law firm so that you may attract the right clients to your site and to your practice.

To learn more, please watch our FREE videos on Great Legal Marketing TV and call us at 703.591.9829.

Contact Us Button is Not Enough for Great Bankruptcy Lawyer Marketing

Tue, 08 May 2012 08:00:00 GMT

The goal of your bankruptcy lawyer marketing efforts is to get potential clients, with the type of cases that you want to represent, to contact you. You may have the best law firm marketing plan in the world, but if clients do not take the necessary step of contacting your law firm then your marketing dollars are wasted and your practice will not change.

Despite the significant importance of having potential clients contact them, some lawyers are still relying on a simple contact us button in one place on their website. They are banking on the fact that their website visitors will be interested enough to take the time to find that button. Some potential clients may do that, but others may not, and potential clients may be lost.

A Contact Us Button is Good – but it is Not Enough

Your goal in marketing a bankruptcy law firm is to make it as easy as possible for clients to contact you. To that end you should consider having the following options available on your bankruptcy law firm website:

A live chat box. This box gives users the option of making immediate contact with an operator.
A book, or other publication, that is of interest to potential clients. In exchange for the book, you can collect contact information for the future.
Prominently displayed phone numbers. Your phone number should appear often and not just on the contact us page.

Your Bankruptcy Lawyer Marketing Should Result in Responses

To get responses, however, you need to make it easy for website visitors to respond. Please read our Great Legal Marketing book and call us directly at 703.591.9829 to learn more.

What do you think about LegalMatch.com

Tue, 08 May 2012 08:00:00 GMT

I subscribe to a number of legal marketing listserves and of course field a number of inquries from lwyers about marketing each week.
One of the questions i see asked frequenty is some version of "waht do you think about LegalMatch.com? Are they are good source of leads?

I'll start by saying that I've never used LegalMatch.com. My own websites drive a high number of good leads down a complex marketing funnel specifcally designed to repel those who would not be a good match for my firm and to attract those that are.

Here's my take:

Your best investment in marketing is in learning what actually works and then implementing it. Too many lawyers are looking for the "easy button" and it just doesn't exist. There are lawyers who are highly successful with their marketing and no, they aren't all getting there by spending a millions dollars a year on TV ads.

You need to create marketing that "enters the conversation in their mind" and establishes you as "wise man/woman at the top of the mountain." You do this by the creation of massive amounts of content. LegalMatch, to its credit, has a massive amount of content.
But it's theirs, not yours. They do have the right idea with that.

In my view it is very tough to differentiate yourself in a modern day version of the yellow pages. In these types of services you are listed/bunched with your nearest and dearest competitors and there is something of a desperation mentallity to think that the only way to "get noticed" is to essentially offer yourself up for bid.

Think about it: You are far better off in developing web marketing that puts you #1 on Google (no, not pay per click) and literally compels folks to click throgh to find out more about you than to let someone find you through a site you don't own and which is pitching multiple lawyers to the potential client. (Look at it from the client's view. How different is this from getting 20 direct mail leters after you've been in an accident - all saying the same thing. (Direct mail can work but not when its done the way that most lawyers do it.)

Then, you need a complex, multi stop multi media follow up campaign.
None of this is easy. None can be launched overnight. You can launch somethink like LegalMatch.com overnight. You can buy pay per click adds overnight.

Why would you?

The ‘What Matters To You’ List For Best Lawyer Marketing

Mon, 07 May 2012 08:00:00 GMT

Look: life doesn’t just happen when you are ready for it. Your kid’s milestones aren’t going to wait for your income to match what you’d projected it to be by this point in your career. Your blood pressure isn’t going to drop out of the danger zone until you win the big prestigious case that finally means You’ve Made It.

If you’ve found yourself prioritizing the almighty dollar over your family, your privacy, and your health, it might be time to take a good long look at where your life is headed.

You have a law firm to make a living, not so you can have a life. If everything in your day-to-day dealings right now seems to go back to your clients, the needs of your clients, and the money you are making from your caseload, consider taking a day off. It’s time to make a “What matters to you” list.

Start by listing off what you are actually doing right now. Give yourself a sense of how much time you spend each day dealing with the items on this list. Are you happy with your work-life balance?

Now list off what actually matters to you: what you enjoy doing, what you wish you could be doing more of, what you want to be doing five or ten years from now. How much time do you spend each day doing the things you love?

What might you change to make these lists look more alike?

To learn more ideas for best marketing for lawyers, contact the talented consultants at Great Legal Marketing. Make small law firm marketing work for you by calling (703) 591-9829 today.

Find your full chapter preview of The Great Legal Marketing Book by attorney marketing strategist Ben Glass at our website—along with many other FREE resources to help you get your small law firm on the map.

Great Personal Injury Marketing Ideas: Forget About Serving Everybody

Mon, 07 May 2012 08:00:00 GMT

If your firm is not getting the client flow you want, and you are cruising Google for the hottest personal injury marketing ideas, you may be making a grave mistake.

It’s not that you can’t find exciting and even hugely innovative strategies and ideas out there. But unless and until you define your target client in granular detail, you will struggle, get confused, and spend money needlessly. So how well can you describe your ideal client?

What age is he or she?
What does he or she do for a living?
What are his or her biggest stresses, fears, and sources of chronic pain?
What is his or her typical emotional journey?
How are other law firms who are competing for his or her attention not serving your target client?

Shockingly, even many seasoned attorneys do not have a crystal-clear profile of their target clients. As a result of this knowledge deficit, they wind up struggling to do business. They invest an inordinate amount of time and money into “solutions in a box” that generally fail to pay for themselves and leave them more stressed out and more confused.

The challenge of great legal marketing is ultimately a challenge of clarity. How do you want to position yourself in your market? Who is your target client, and what kind of value do you want to provide to that person, over and over, so that that person will come to trust you as the de facto authority in your niche?

The bottom line is that, to break away from the pack, you really need uncommon thinking. No one is going to be able hand you the perfect law firm on a silver platter. You need to build the firm.

Fortunately, you can get an enormous head start on the process by buying Great Legal Marketing and examining the free resources we have online. When you’re ready for individual attention to your marketing needs, give us a call directly at 703.591.9829.

2 Great Legal Marketing Must-haves for Your Law Firm Website

Sat, 05 May 2012 08:00:00 GMT

The choices for setting up a website as part of your comprehensive great legal marketing plan may seem endless. While there are a lot of individual choices that you can make that may work well with your law firm marketing plan, there are two things that might be essential to the success of your law firm website marketing.

Two Things You Can’t Live Without

Regardless of your practice area or the specific decisions that you make about marketing, it is important to have:

A Content Management Tool. This tool should allow you to quickly and easily upload new written content, pictures, and videos, and it should allow you to edit existing pages without any specific computer or internet expertise. In today’s world, news breaks – and goes away – quickly. You don’t have weeks, or even days, to wait to see your content on your website.
A Program that Tracks Actual Keywords Used to Find You. These are the words, and topics that you want to integrate into your website. For example, are people searching about how to file a bankruptcy in Cook County, IL or how to recover damages after a Virginia Beach car accident? If they are (and of course, you are in that location and practice in that area of law) then you need to know about it so that you can tailor future content (or revise existing content) to be found more easily by the terms people are using to find you.

Want to Find out More about Great Legal Marketing for Your Firm?

If you are interested in learning more about improving your law firm website marketing or other advertising ideas, then please contact a legal marketing consultant today at 703.591.9829.

Why Getting Through To Bankruptcy Prospects Won’t Happen in a Day

Wed, 02 May 2012 08:00:00 GMT

A key factor in all successful advertising involves the capacity to see what you are selling from the perspective of your potential client.

Let’s face it: most individuals facing bankruptcy aren’t coming to you from the most enviable place in life. They’ve been struggling for a long time, they probably didn’t end up in debt through especially happy circumstances, and, most importantly, they might still be sorting through some hefty denial about their situation.

Keep in mind, when you are planning out your marketing strategy for the coming months, that the person researching your bankruptcy library tonight may not call tomorrow. It could be weeks before he finally put his hand on the phone.

Here are some things to keep in mind when building content for bankruptcy attorney prospects:

Avoid condescending or judgmental language at all costs. Remember, most families are just a hospital stay away from financial ruin. Make it clear that your first priority is helping, not criticizing. You don’t want to scare away any bankruptcy prospects.
Keeping this in mind, find a way to directly confront the possibility that your prospect might be stalling on contacting an attorney. Gently convey that the longer an individual waits on exploring her options, the fewer options she will have.
Try to stay visible in the advertising venues you’ve selected from one month to the next. A prospect may return to that same publication a few weeks later in the hopes of finding your contact information, only to find you are no longer listed there.

Great Legal Marketing has more bankruptcy law firm marketing ideas for your small law firm. Speak to one of the experienced strategists on our team now by calling (703) 591-9829.

Be sure to find more best lawyer advertising practices at our website, including a FREE full chapter preview of The Great Legal Marketing Book by the attorney advertising specialist, Ben Glass.

What May Happen if You Don’t Hire the Right Legal Marketing Consultant

Wed, 02 May 2012 08:00:00 GMT

It might seem like choosing the right legal marketing consultant for your business is not that big of a deal. Instead of putting in the initial work to find the right law firm marketing consultant, you might just plan to switch consultants if things aren’t working out.

That might not be the best approach. Instead, it is important to take the time to find the right small law firm marketing consultant when you first decide to hire someone or develop a comprehensive legal marketing plan. Otherwise, you might face unexpected troubles.

3 Things That May go Wrong if You Hire the Wrong Marketing Consultant

Consider the following consequences of hiring the wrong marketing consultant for your business. You may:

Lose money.
Gain a bad reputation.
Lose clients.

The legal marketing specialist whom you hire is going to be advertising your law firm. Other lawyers, judges, clients, past clients and potential clients (not to mention family and friends) may all see the marketing put out by the consultant. It is possible that if the marketing plan is truly off base from the needs of your law firm that you will not only be out the money that you paid to the consultant, but also suffer harm to your reputation and potentially lose clients and income.

How to Contact a Great Legal Marketing Consultant

You can avoid these problems by hiring an experienced law firm marketer at the beginning of your marketing endeavors. Please read a copy of our Great Legal Marketing book and call a legal marketing consultant directly at 703.591.9829 to learn more.

Can I Have Great Legal Marketing without Legal Marketing Seminars?

Thu, 26 Apr 2012 08:00:00 GMT

There are a variety of reasons why attorneys are hesitant to attend legal marketing seminars. “I can’t take time away from the office,” “I don’t have the money,” “I’d sooner chew glass then sit through another conference.” These reasons (and many others) have lawyers asking us the same question. Specifically, they want to know if it’s possible to achieve great legal marketing success without attending a legal marketing conference.

It is a valid question that deserves a response.

You can Achieve Great Legal Marketing without Attending a Single Legal Marketing Conference – But You Shouldn’t

While you could read our Great Legal Marketing book and browse the videos, articles, frequently asked questions, and other resources on our website to come up with a strong attorney marketing plan, you are likely creating extra work and extra expense for yourself. We never claim that lawyer marketing is easy or that you won’t need to work hard. However, we will tell you that you will work harder if you decide to do this all on your own.

Instead, you can attend a law firm marketing seminar and learn how to make a successful plan for your small law firm. Attending a productive and well-run conference is a good first step in your marketing efforts. Without it, you may quickly become frustrated and you may never reap the benefits of an effective marketing plan.

To learn more, please visit the Events section of our website and call our experienced legal marketing consultants at 703.591.9829 today.

What to Do When Law Firm Taglines Are Broken

Wed, 25 Apr 2012 08:00:00 GMT

We often tell attorneys that legal marketing is hard work. Part of what makes law firm marketing difficult is that you won’t get a great legal marketing plan right on the first try. Instead, parts of your marketing plan will continually need to be tweaked or scrapped and rebuilt. Law firm taglines are not exempt from this process. If you find that your law firm tagline is not working then it is important to know what to do to fix it.

Fixing Law Firm Taglines

Since law firm taglines are short, you will likely need to start from the beginning and develop a new tagline if you determine that yours isn’t working. You can begin this process by talking to your mastermind group, your employees, your legal marketing consultant and others. Now is the time to brainstorm and to rethink your tagline. It may be that you can stay with the same idea you had originally or you may need a completely new premise for your new tagline.

Nothing in Legal Marketing is Forever

Your law firm tagline and all other parts of your marketing plan are not meant to be done once and never looked at again. Instead, you need to fix what could be working better for you. For help on making the fixes that will help you build the legal practice and personal life that you want, please browse the numerous free resources on our website, request a copy of our Great Legal Marketing book and call 703.591.9829 to speak with a legal marketing consultant.

Syndicate Your Small Law Firm Blogs: Lawyer Marketing Ideas

Mon, 23 Apr 2012 08:00:00 GMT

If you’re doing law firm blogging right, you’ve probably already figured out that it’s to your advantage to have more than one active attorney marketing blog at your disposal. Besides current and ongoing issues in your specific practice areas, you might want to start a public blog where you talk about your personal life and interests in a friendly and engaging way.

Having multiple blogs, chock full of engaging content and useful key phrases will help push up your ranking on Google. It will also help build your reputation in your firm’s practice areas.

However, there’s an extra step that can really help seal the deal: syndicate your blog.

Blog syndication will take your blog articles and make them available to thousands of relevant sites and aggregators. This increases the likelihood of prospects discovering your firm, but it will also help you maintain a connection with existing clients. Readers can subscribe to your blog through an RSS reader and have updates automatically downloaded and ready for them immediately after you post.

Type “blog syndication” into Google to find several excellent blog syndication sources.

Are you ready for new and effective lawyer marketing ideas? Talk with the experts at Great Legal Marketing and build a stronger small law firm marketing campaign today. Call us at (703) 591-9829.

We’ve got a full chapter preview of The Great Legal Marketing Book by small law firm advertising expert Ben Glass, waiting for you at our website—along with a full range of FREE attorney marketing resources.

Beware Legal Marketing Conference That Focuses Only on Latest Trend

Mon, 23 Apr 2012 08:00:00 GMT

Google, and other search engines, often tweak their formulas so that different criteria determine what shows up first in search results. Bar associations may alter their rules about attorney advertising. When these types of things happen, you may notice that you begin to get notifications about different legal marketing seminars geared toward a specific change or a narrow area of legal advertising. While these types of conferences may be useful, they are likely not where you want to spend the majority of your egal marketing conference budget – especially if you are just beginning to get serious about legal marketing.

Why a Conference about the Latest Trends May Not Be Right for You

There are two primary reasons why a conference that focuses only on the latest trends may not be right for you:

The conference may be too specific. If the conference, for example, focuses only on the latest internet search engine trends, then you might be missing out on the bigger picture of creating a great legal website and non-internet forms for marketing.
Trends change. Often. If you decide to attend a conference about the current trends then you should be prepared to attend many more as the details change. Since the details change so often, the big picture of legal marketing remains important.

Of course, while a conference that focuses only on the latest trends may not be the best choice a conference that does not discuss the latest trends may also not be the best choice. Trends are important. While they change fast, they have a big impact on your marketing and should not be ignored.

How to Find the Legal Marketing Conference That Is Right for You

For more information about different types of attorney marketing seminars, please browse the events section on our website and call us at 703.591.9829.

Broad Innovative Legal Marketing Campaign Targets Right Clients

Sun, 22 Apr 2012 08:00:00 GMT

Effective and innovative legal marketing campaigns are appropriately targeted to a certain audience. However, just because the audience is targeted does not mean that the marketing strategies need to be, or should be, targeted. Instead, just the opposite is true. While your law firm marketing strategies should be well thought out and planned, it is important to have a diverse and broad marketing campaign in place so that you can reach many potential clients.

Why Do I Need to Advertise my Law Firm in Different Ways?

Think about the reasons why a client calls a specific lawyer when a legal issue arises. Often, it is because:

The client already knows the lawyer.
The lawyer has been referred from a trusted source.
The client has searched for a lawyer.
The lawyer is the last person the client heard of on the radio or TV.

A broad attorney marketing plan can make a prospective client call for each of these reasons. Of course, some of your clients will come because you know them personally or as referrals from existing or former clients. Additionally, a broad marketing plan helps you show up at the top of internet search results, establishes you as an expert in your field, and commonly has you on TV and radio in various capacities, such as an expert consultant or commentator.

How Do I Learn More about This and Other Innovative Legal Marketing ideas?

Interested in learning more? If you are an attorney at a small law firm then please call one of our legal marketing consultants directly at 703.591.9829 to learn more.

Your First Video: Marketing For Personal Injury Lawyers

Fri, 20 Apr 2012 08:00:00 GMT

Once you get the hang of it, you’ll have dozens of ideas for online attorney videos. However, as you’ve probably guessed, that first script can be especially rough.

Chances are you’ll initially have some difficulty breaking away from seeing the video as a component of an online resume. Whether we like it or not, though, potential clients aren’t coming to your website to be impressed by your credentials.

What you want to provide with your video is a take away for your viewers.
Since you haven’t made a lawyer marketing video before, you might want to start with the very basics:

What a lawsuit really is.
Situations that might call for a personal injury lawsuit.
How a lawsuit is filed.
What will happen when you are in court.
How an attorney can help improve the odds of winning your case.

Potential clients come to your website to learn more about their options in the wake of an accident. Most individuals have never needed legal representation before, and don’t even have very basic knowledge about the legal system. Helping a prospective client understand basic information about their case will give them a foothold on the situation so they can take the next step and make the call.

If you’re ready to improve your marketing for personal injury lawyers, talk to the experts at Great Legal Marketing. Get your attorney marketing campaign headed in the right direction by calling (703) 591-9829 today.

Our website is stocked with FREE resources, including a full chapter preview of The Great Legal Marketing Book by small law firm marketing specialist, Ben Glass.

Essential Take-Aways For Clients From Personal Injury Lawyer Marketing

Fri, 20 Apr 2012 08:00:00 GMT

Building effective education-based personal injury marketing for your website and printed media will get easier the more you do it, but that first batch of articles is going to be rough. We’ve thrown together a few ideas to get the juices flowing.

Do I have a personal injury case?
What are some of the damages I can recover?
Who is liable in my personal injury case?
What is a fair settlement from my insurance company?
How should I talk to my insurance adjusters?
What are some of the “games” insurance companies play?
How can I find a good lawyer?
What makes a bad personal injury attorney?
What’s a mistake you’ve seen other lawyers make that have cost them the case?
What should I never put up with from a personal injury attorney?
What can I expect at an initial consultation?
What should I do at the scene of an accident?

With shifting trends, more and more firms will be taking advantage of the marketing edge that education-based content provides. It’s essential to give your content “that special something” that distinguishes your firm. Whether it’s:

An insightful twist on a common topic,
An inside tip they haven’t seen elsewhere, or
Something related to your unique legal style.

That extra tidbit could be just the thing that turns a prospect into a client.

Great Legal Marketing has more personal injury lawyer marketing tips to help get your small law firm marketing campaign on the map. Speak one of our talented consultants today by calling (703) 591-9829.

You can find more information about education-based marketing at our website. While you’re visiting, check out the FREE full chapter preview of The Great Legal Marketing Book by lawyer advertising strategist Ben Glass.