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GLM Calls

No Question Too Big or Too Small -- Ben Glass Lawyer Marketing and Practice Management Open Call-in Opportunity on July 13, 2011 at 3:00 P.M. Eastern.
Join Ben Glass and Rem Jackson for a Special Call-In -- The Referral Game - Why Even Used Car Salespeople are Beating Lawyers at Getting Referrals and What You Can Do to Change Things

Internet Marketing For Attorneys

Legal Marketing Coaching and Mastermind Groups

Great Legal Marketing, From Idea to Business

Militant Time Managment for Lawyers

Print Ads Run By Great Legal Marketing

DC Trial Lawyers Marketing

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Great Legal Marketing Information

Virginia personal injury attorney Ben Glass has developed the Ultimate Personal Injury Marketing and Practice Building System that is being used by attorneys across the United States and in Canada. His coaching and mastermind group members are turning ordinary practices into extraordinary experiences by the application of ideas not typically found in most attorney marketing materials and NEVER understood by the "marketing vultures" selling you the Yellow Page ads, Websites, canned newsletters and TV ads.

On the page below you can find links to documents, reports, publications and discussions provided by Great Legal Marketing, Inc..

Products and Subscriptions

Sample Chapter of Great Legal Marketing Book for GKIC Members [PDF]
Sample Chapter of Great Legal Marketing Book for GKIC Members with special Dan Kennedy DVD offer.
Free Sample Chapter of the Great Legal Marketing Book [PDF]
Read a free sample chapter of the Great Legal Marketing book and receive the opportunity to order the book with an incredible 2-DVD bonus!
Fill out the form below to gain access to a free chapter of the Great Legal Marketing book by Ben Glass!
Get access to a free sample chapter of the Great Legal Marketing book by attorney marketing expert Ben Glass.
Ben Glass Great Legal Marketing Top Practices Newsletter for you to mail [PDF]
Great Legal Marketing Coaching Program with Ben Glass
Attorney Ben Glass coaches attorneys in small law firms across the United States and Canada. You can get information about Great Legal Marketing Coaching Program here.
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Attorney Marketing Strategies

How to Get Personal Injury Clients Using Law Firm Radio Advertising
Radio advertising is an effective answer to the question of how to get personal injury clients. View this page for more information on why this tool works.
Link Love: Improving Personal Injury Attorney Marketing
Searching for ways to make your personal injury attorney marketing materials perform better in search rankings? View this page for more about linking.
Using Titles and Descriptions With Online Lawyer Advertising Ideas
Searching for ways to maximize the success of your lawyer advertising ideas? View this page for how title tags and meta descriptions can help improve results.
Writing Powerful Text in Your Attorney Marketing
Online attorney marketing materials need powerful writing to draw in potential clients. View this page for more information about writing successfully.
Attorney Marketing: Transparency, Expectations, and Success
Managing the expectations of clients and maintaining a policy of transparency is vital to the success of an attorney marketing plan. View this page for details.
Effective Legal Marketing: Not a Client Now? Could Be a Client Later
Occasionally, individuals will contact your firm that are not a good fit at that time. View this page for why they should be kept in your legal marketing loop.
Monthly Contact: Essential to a Successful Lawyer Marketing Campaign
Maintaining monthly contact with your law firm’s database is vital to capturing the business of potential clients. View this page for more on lawyer marketing.
Congratulations! You are a Celebrity (Thanks to Attorney Marketing)!
Learn how you can become a celebrity lawyer and how your attorney marketing practices can help you get the cases that you want for your small law firm.
3 Reasons to Use Promotional Items in Your Lawyer Marketing Campaign
Learn why promotional items can be a good return on your lawyer marketing investment and help you get the clients you want from your legal marketing.
What Your Law Firm Website Must Have in Addition to Good Content
Learn how video, free books and live chat can be influential in your lawyer marketing strategy and how to implement these features to gain more legal clients.
Good Customer Service is a Valuable Form of Lawyer Marketing You Can’t Afford to Ignore
Law firm customer service matters to your lawyer marketing efforts and can help retain and attract clients. Learn how to make sure it happens for your firm.
How to Create a Free Book as Part of Your Legal Marketing Campaign
Learn specific steps that you can take to create your own book as part of an effective legal marketing strategy and campaign.
How to Track Lawyer Marketing Results
Learn different ways that you can track the effectiveness of your lawyer marketing efforts to determine what is working and getting your law firm new clients.
Do You Have a Law Firm Blog? You Should!
Learn how you can easily set up, maintain and use a legal blog to maximize your small law firm marketing efforts and get the clients that you want.
How to Find Good Topics for Your Attorney Marketing Blog
Learn how you can find good ideas for your attorney marketing blog and how those ideas may help you turn readers into paying clients.
Legal Marketing: Making It Go Viral
Legal marketing materials that go viral can reach countless potential clients quickly and without any cost to the law firm. View this page for more information.
Is There Any Such Thing as Free Lawyer Marketing?
Learn why there is such a thing as free legal marketing, how to take advantage of it, and what advantages it may bring to your small law firm marketing efforts.
Lawyer Marketing: Word of Mouth in the 21st Century
Learn how the oldest of lawyer marketing techniques is not only still applicable but more widely used today and about how you can do it via social media.
Too Intimidated to Try Writing a Lawyer Marketing Book? Don’t Be!
Interested in writing a lawyer marketing book but feel intimidated by the thought? View this page to learn why there is nothing to be afraid of.
Attorney Marketing: Why You Need a Blog Even if You Have a Website
Think you do not need a blog if you already have a law firm website? View this page for more on how blogs and websites work together in attorney marketing.
Why Potential Clients Want Video Included in Your Legal Marketing Website
Learn why prospective clients want video included on your legal marketing website and how you can include video in your lawyer marketing plan.
Does Your Law Firm Marketing Website Have Goals?
Setting the correct goals for a legal website is essential to the success of a law firm marketing plan. View this page for an overview.
Does Your Law Firm Marketing Website Have Goals?
Setting the correct goals for a legal website is essential to the success of a law firm marketing plan. View this page for an overview.
What is Great Legal Marketing? A system? A product? A template?
Ben Glass's Great Legal Marketing Membership and Marketing Program
Successful Legal Marketing: All Clients Should Be Perfect Clients
Tired of working for less than perfect clients? With effective legal marketing, you don’t have to. View this page to learn how.
Three Things You Simply Must Get Right in Your Lawyer Marketing Ads
Lawyer marketing advertisements only get one chance to make a first impression. View this page to learn how to get it right the first time.
What No One Has Told You about Effective Time Management for Attorneys
Time management for lawyers is achievable but probably not in the way you think. Learn three important tips for managing your time and legal practice here.
Eight Ways to Build Trust Through Legal Marketing
How do you market trust? Find out with these lawyer marketing tips from attorney Ben Glass and his panel of expert lawyers at Great Legal Marketing.
Foundational Principles of Marketing (Part 2)
Learn how to use the foundations of lawyer marketing to attract and interest clients. Prove yourself to be the expert that they can’t live without.
Effective Legal Marketing: It’s All About the Follow Up
Without sufficient follow up, legal marketing will only be minimally successful. Learn about the importance of staying on the radar of potential clients.

Great Legal Marketing Newsletter

An Interesting Print Newsletter is Essential to a Successful Law Firm
Considering whether or not to start a legal newsletter? View this page to learn how the newsletter relates to successful legal marketing.
Newsletter Brochure and Order Form [PDF]
Newsletter Order Form and Brochure
Newsletter Webinar
Great Legal Marketing Newsletter Webinar featuring Rem Jackson and Nicole Tully.
Newsletter Order Form [PDF]
Newsletter Order Form and Five Critical Elements Report.
Newsletter Order Form [PDF]
Newsletter Order Form and Five Critical Elements that Take Your Newsletter from Boring to Effective.
This is Where You Can Access Your Free Sample of The #1 Attorney Marketing Newsletter in the Country
Get your FREE copy of the Great Legal Marketing newsletter for up-to-date insider information on cutting edge legal marketing and practice building tips.
This is Where You Can Access Your Free Sample of The #1 Attorney Marketing Newsletter in the Country
Get your FREE copy of the Great Legal Marketing newsletter for insider information on cutting edge legal marketing and practice building tips.
There Are Only Three Things I Wouldn't Give Up in My Law Practice - My License, My Website and MY CLIENT NEWSLETTER!
I’ve been doing a really solid newsletter for law clients and friends for the past 10 years and nothing I’ve done to generate business from the people who know me (my list) even comes close to this tool. It’s the reason marketing gurus like Dan Kennedy (my marketing mentor) tell people they are CRAZY not to do a monthly
PAPER newsletter to their list.

GLM Calls

No Question Too Big or Too Small -- Ben Glass Lawyer Marketing and Practice Management Open Call-in Opportunity on July 13, 2011 at 3:00 P.M. Eastern.
Legal marketing expert Ben Glass is hosting an open call-in for lawyers to have their questions answered about law firm marketing and practice management.
Join Ben Glass and Rem Jackson for a Special Call-In -- The Referral Game - Why Even Used Car Salespeople are Beating Lawyers at Getting Referrals and What You Can Do to Change Things
Special call with attorney Ben Glass as well as Rem Jackson discussing why lawyers struggle so much to get referrals and what they can do about it.

Internet Marketing For Attorneys

Don’t Miss Out! Best Marketing for Lawyers Utilizes Campaign Tracking
The best marketing for lawyers involves a means for monitoring the success of a webpage. View this page for more about campaign tracking tools.
Destination URLs: An Important Aspect of Innovative Legal Marketing
A destination URL is an important aspect of any innovative legal marketing strategy. View this page to learn more.
If You Build It, They Will Come: Bankruptcy Law Firm Marketing Library
Designing a library as part of your bankruptcy law firm marketing website is an excellent way to attract potential clients. View this page for more information.
Great Legal Marketing Explains Why Grouping Keywords is Essential
Grouping keywords in a pay per click campaign can produce better results while freeing up attorney time. View this page for more from Great Legal Marketing.
Legal Marketing Consultant: Why Consider Pay-Per-Click Advertising?
Attorney web marketing is important to the success of a law firm. View this page to learn about pay per click advertising by a legal marketing consultant.
Dilution Campaigns: How They Can Save Your Attorney Legal Marketing
If your firm received negative online reviews, engaging in a dilution campaign may be the best strategy. View this page for more on attorney marketing.
Law Firm Marketing Can Be Damaged by Online Reputation Attacks
Just one negative review or blog post can severely harm the reputation of a law firm. View this page for more about Internet defamation and law firm marketing.
Attorney Marketing and Searches Conducted Through Social Media
Think incorporating attorney marketing search engine optimization techniques is enough for web presence? View this page to learn why you are wrong.
Using Video in Lawyer Marketing: Help Clients, Help Yourself
Know of an issue that is important to your clients? Raise awareness by creating a lawyer marketing video, helping your clients and increasing website traffic.
Five Reasons Why Legal Web Marketing Is a Must Have for Your Law Firm
Wondering if legal web marketing is truly necessary for your law firm? View this page to learn five reasons why internet marking is essential for attorneys.
Keep the Blog Ideas Coming & Improve Your Legal Marketing Campaign
Is writer's block keeping you from blogging and creating articles? Here are some tips that will help you improve your legal marketing.
You’re Not Writing a Legal Brief: 3 Mistakes Lawyers Commonly Make with Web Content
Writing website content is different than other types of content you may have written in the past. Read this article to learn lawyer marketing tips and how to create website content that will prompt someone to call your office.
Help - The Attorney Website I Paid a Lot of Money For Doesn't Work
Crap, that website I paid a bunch of money for just doesn't work. Its not getting me any cases and it barely gets any visitors at all. Plus, I also bought a bunch of adwords and even though I'm spending a ton of money, those don't work either.
Legal Marketing Strategy to Target Client Needs (Part A)
When your legal marketing really focuses on what your clients’ needs and questions are, you’ll generate a lot more response than just generic marketing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Legal Marketing Strategy to Target Client Needs (Part B)
When your legal marketing strategy addresses your clients’ legal concerns they’ll sit up and pay attention. There’s more to legal marketing than just ads in The Yellow Pages and having some fancy business cards. For more legal marketing tips and strategies that make you stand out from the crowd, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Playing to Your Local Market (Part A)
There is a strategy in war that you can use in your legal marketing and lawyer advertising: use your surroundings to your advantage! Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Playing to Your Local Market (Part B)
When you want your legal marketing to attract local clients you need to target your lawyer advertising to the local flavor. There’s more to legal marketing than just ads in The Yellow Pages and having some fancy business cards. For more legal marketing tips and strategies that make you stand out from the crowd, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Expand Your Thinking to Expand Your Legal Practice (Part A)
When you think of your business of law as more than being just a lawyer, you’ll learn that you can reach your clients much more effectively. Get a complimentary marketing report and CD from legal marketing guru, Ben Glass. For more tips and strategies, contact Great Legal Marketing today – 703-591-9829.
Expand Your Thinking to Expand Your Legal Practice (Part B)
Sell your clients on the experience they’ll have with your law firm, not just your legal services. For more legal marketing tips and strategies, contact us today for a complimentary report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Advertise with Celebrities – Ethically! (Part A)
You CAN advertise with celebrities ethically without breaking your state bar rules! Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Advertise with Celebrities – Ethically! (Part B)
You don’t need Paris Hilton or Simon Cowell to star in your lawyer advertising – local celebrities are just as good, and won’t get you in trouble with the state Bar! For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Secret Shopping Your Own Practice (Part A)
The goal of your legal marketing is to create effective and efficient methods that can run with little to no policing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Secret Shopping Your Own Practice (Part B)
Secret shopping your own law firm is a good way to make sure your legal marketing methods are being effectively conducted to draw in your new clients. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Raising the Right Office Staff (Part A)
One of the most important parts of a successful law firm isn’t so much the lawyers, but the office staff. Having a supportive, knowledgeable staff is critical to running a great legal marketing campaign. For more great legal marketing ideas get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Raising the Right Office Staff (Part B)
A happy office staff means a productive office staff, and making sure everyone is satisfied with their job is important in running a successful law firm. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Lawyer Advertising Gone Horribly Wrong (Part A)
Learn how develop good lawyer advertising and find out what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Lawyer Advertising Gone Horribly Wrong (Part B)
Don’t let the bad lawyer advertising out there discourage you from your own legal marketing attempts. For tips and strategies for your own legal marketing, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
The Advertising Truth Will Set You Free (Part A)
You can run a successful, ethical lawyer advertising campaign without having to resort to stretching the truth or fabricating results. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
The Advertising Truth Will Set You Free (Part B)
Even merely suggesting an untrue fact about your law practice or experience can land you in hot water. You can create truthful, successful lawyer advertising materials without resorting to false statements. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
Sell Your Specialty, Not Your Law Firm (Part A)
Instead of focusing your legal marketing message on the fact that you’re an attorney or a law firm, use your lawyer advertising methods to tell your clients something memorable about you. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing – 703-591-9829.

Ethics

Great First Amendment Lawyer Blogging Brief Written by Rod Smolla
Lawyer Advertising Ethics-Read Rod Smolla's brief on the Horace Hunter blogging case
Virginia State Bar Assailed on Lawyer Blogging Issues [PDF]
Virginia may not punish lawyer for blog writings expression, nor impose upon him a disclaimer requirement, says Rod Smolla, First Amendment Expert
Virginia State Bar Complaint about Hunter Blog [PDF]
Here is the complaint the Virginia State Bar filed against Horace Hunter regarding his blog. They are wasting their time and lawyer's money.
Here is our "Best Personal Injury Law Firm in Virginia Ad"
Here is the ad for the best personal injury law firm in Virginia.
Is the VSB Wasting Your Time With its "Routine Lawyer Advertising Ethics"
Attorney marketing guru Ben Glass questions the practice of the Virginia State bar in engaging in 'routine lawyer marketing audits" which require lawyers to carve out time in their busy days when there has been no complaint about the lawyer's advertising
Ben Glass teaches a roomful of attorneys about the ethics of attorney marketing at a Great Legal Marketing conference in Fairfax, VA 22030.
Second Circuit Decision in Alexander v Cahill, New York Advertising Rules [PDF]
Second Circuit Decision in Alexander v Cahill, New York Advertising Rules
Opinion from South Carolina Supreme Court on Lawyer Advertising dismisses a complaint
This is an attorney disciplinary matter involving a complaint filed against Respondent by an "anonymous member" of the South Carolina Bar for broadcasting an allegedly misleading television advertisement. The Commission on Lawyer Conduct filed formal charges against Respondent. Respondent filed an Answer in which he denied the alleged misconduct. Following a hearing, a Hearing Panel of the Commission on Lawyer Conduct ("the Panel") concluded that Respondent’s advertisement was "neither inherently misleading nor actually misleading."
South Carolina Bar Office of Disciplinary Counsel Wastes Time, Resources
This is one of the more remarkable efforts by a state bar to squelch good lawyer marketing. Remarkable because of the breadth of resources the bar wasted chasing down an anonymous complaint about an attorney's TV ad that was benign. Its pretty scary, however, to think that a bar would be devoting such resources (paid for by mandatory dues that it extracts from its members) on such bad logic...and, that it appealed to the Supreme Court of South Carolina, (thereby wasting more time and resources for everyone) a decision by the “Hearing Panel of the Commission on Lawyer Conduct.”
total Bankruptcy Connecticut Grievance Committe [PDF]
Virginia State Bar Withdraws Ethics Opinion on Third Party Websites [PDF]
In this hypothetical, an attorney wishes to become a member of a lead-sharing organization, which can be either a for-profit or not-for-profit association, in which members pay a $500 membership fee, and meet once a week. The membership fee is not distributed, in whole or in part, back to any member, but rather pays administrative costs of the organization
Google Adwords Lawsuit [PDF]
Is LexisNexis Just Trying to Be Like Great Legal Marketing?
Comment to Proposed Virginia Bar Third Party Internet Opinion [PDF]
Attorney Junk Fax Decision - NY [PDF]
June 11, 2009. Stern v. Bluestone. New York Court of Appeals opinion on why unsolicited legal newsletters are not a violation of the Telephone Consumer Protection Act.
Virginia State Bar Proposed LEO 1581-Third Party Websites [PDF]
Virginia attorney Ben Glass's comments to the Virginia Stave Bar about its proposed Legal Ethics Opinion on Third Party Websites.
Virginia State Bar Third Party Website Opinion [PDF]
The Virginia State Bar's legal ethics committee is proposing a new opinion that may adversely affect the participation of lawyers in web programs where consumers submit information that is distributed to participating lawyers.

I'm not sure whether this is good or bad but what I'm doing right now is reaching out to some folks around the country to see if anyone can point me to anything similar in any states outside of Virginia.
Ridiculous Advertising Ethics Ruling from Supreme Court of Indiana [PDF]
Respondents admit that their use of the phrase "Legal Advertisement" rather than "Advertising Material" was a rule violation, but they contend that it was merely technical and inadvertent. Although the violation was inadvertent, we do not consider it to be a mere technicality. Use of the phrase "Legal Advertisement" may create the impression that the Commission or some other body had reviewed it and found it to be "legal."
Niche Marketers Network -- Spammers
Just received another one of those emails from Niche Marketers Network This company has no permission to market to me through bulk email. I didn't ask them to send unsolicited emails. Yet they've done it again.
CENSORSHIP AND PATERNALISM FROM THE FLORIDA SUPREME COURT
At least several justices of the Florida Supreme Court seemed opposed to the whole notion and seemed to be arguing that the Bar should be previewing everything a lawyer does before it is made available in any media.
New York Ethics Fight, Opening Brief of the State in its attempt to ban or limit many forms of lawyer advertising [PDF]
This is the opening brief in this New York State Battle over Legal Ethics in Which the State Tries to Limit Lawyer Advertising
New York Lawyer Advertising Ethics Battle--the Brief of the Lawyers Saying that New York Should Not Further Restrict Lawyer Advertising [PDF]
New York Lawyer Advertising Ethics Fight, Reply Brief of the State in its attempt to ban or limit many forms of lawyer advertising [PDF]

Legal Marketing Conferences

One-Day April Event with Great Legal Marketing and Glazer-Kennedy Insider's Circle with special offer for attendees [PDF]
One-Day April Event with Great Legal Marketing and Glazer-Kennedy Insider's Circle with special offer for attendees
Special Great Legal Marketing Order Form and Sales Letter for GKIC SuperConference [PDF]
Get a members-only discount and deadline when you use the Great Legal Marketing order form!
Great Legal Marketing No Smart Lawyer Left Behind September 2011 Conference Agenda [PDF]
Great Legal Marketing No Smart Lawyer Left Behind September 2011 Conference Agenda
Testimonials and Highlights from a Ben Glass Great Legal Marketing Conference and Seminar
Great Legal Marketing with Ben Glass - Highlights and Testimonials from Recent Law office Marketing Conference
September 2011 Rescue Mission Agenda [PDF]
September 2011 Rescue Mission Agenda
2011 One-Day Rescue Mission in New Brunswick, NJ -- Agenda [PDF]
Legal marketing expert Ben Glass and Great Legal Marketing have announced the agenda for the 2011 "No Smart Lawyer Left Behind" One-Day Rescue Mission.
The 2011 No Smart Lawyer Left Behind One-Day Rescue Mission -- Complete Agenda [PDF]
The agenda for the 2011 Great Legal Marketing Rescue Mission is in place. The event will be held on September 8, 2011, in New Brunswick, NJ.
GLM Rescue Mission 2011 [PDF]
The Best Attorney Marketing Conference. Great Legal Marketing Rescue Mission 2011
Rescue Mission September 8, 2011
Lawyer Marketing Seminar - Great Legal Marketing - Ben Glass - Rescue Mission - September 8, 2011
Restoring the Public's Trust- Agenda for National Summit April 2011 [PDF]
Restoring the Public's Trust- Agenda for National Summit April 2011
Worst to Best Marketer Contest [PDF]
Worst to Best Marketer Contest
Great Legal Marketing April 2011 Lawyer Marketing Summit [PDF]
What if You Had the Opportunity to Not Only Experience For Yourself What
Hundreds of Lawyers Across the United States and Canada Have Already Seen,
Heard and Implemented to Improve Their Practices, Become Heroes to Their
Families and Icons in Their Communities but to also See and Hear from America’s
Top Marketing Expert, the Guy many call the Napoleon Hill of the 21st Century?
DVD CD set - Chicago No Smart Lawyer Left Behind Conference [PDF]
I would love to purchase the boxed CD/DVD set, conference
manual and transcripts from the Chicago Rescue Mission for $599!
Registration is now open for the 2011 Great Legal Marketing Summit in Northern Virginia
Lawyer Marketing Conference - Here is the information on Ben Glass's 2011 Great Legal Marketing Summit
Lawyer Marketing Seminar - Great Legal Marketing - Rescue Mission Chicago 2010 [PDF]
Lawyer Marketing Seminar - Great Legal Marketing - Rescue Mission Chicago 2010
Mastermind experience file [PDF]
Mastermind experience file
Thursday February 3, 2011 3:00 p.m Eastern (You do the Math for your location!)
Rescue Mission December 2 2010, Chicago [PDF]
Great Legal Marketing December 2, 2010 Rescue Mission Conference in Chicago.
CD DVD Set Now Available: Ben Glass Presents: Great Legal Marketing's "No Smart Lawyer Left Behind" One-Day Rescue Mission Thursday, December 2, 2010 Chicago, Illinois
The One-Day Great Legal Marketing Attorney Rescue Mission will:

• Take place in Chicago, Illinois -- the first ever Great Legal Marketing conference event to be held outside of the state of Virginia (and possibly the last).

• Be the only one in the country spearheaded by a practicing personal injury and medical malpractice attorney. An attorney who is in the trenches every day, who understands what it's like to take on the insurance industry and medical profession. An attorney who knows exactly what it takes to build a meaningful, profitable law practice from scratch.

• Be so inexpensive to attend that Tom and Rem thought I'd lost my mind when I suggested the price. (We're talking 90 percent less than our two-day national events.)

• Feature the most intense, real-world marketing training and instruction out there.

• Outline an A to Z success plan for attendees to get more of the types of cases they want.

• Show attendees how to garner more respect and trust for themselves and our profession through education-based marketing.

• Illustrate how the Web and social media have changed everything and how you need to position yourself for 2011.

• Show that if you are still running "regular" television ads, you'd better get some body armor because you are about to get run over.
Two Guarantees of the Great Legal Marketing Conference
Having trouble marketing your law firm and/or small business. Check out one of Great Legal Marketing's conferences to learn all you could need and more. Law firm and/or small business owners can all use the advice available through Great Legal Marketing and one of its awesome conferences.
2010 Great Legal Marketing Super Conference Agenda [PDF]
2010 Great Legal Marketing Super Conference Agenda
The Power of Free Giveaways (Part A)
Promotional giveaways are a great marketing strategy for attorneys. To learn more, get a free report and CD from legal marketing guru, Ben Glass – (703) 591-9829.
The Power of Free Giveaways (Part B)
There’s more to promotional items for lawyers than just knick-knacks and logoed pens. Your informational materials can be a great legal marketing tool, too. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – (703) 591-9829.
Comprehensive, Ethical & Interesting Legal Marketing (Part A)
Legal marketing is hard work. To run a solid, effective legal marketing campaign you need to have several systems in place, know your target audience, and have the determination to work for what you want. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
Comprehensive, Ethical & Interesting Legal Marketing (Part B)
Learn the principles of great lawyer marketing from the guru himself, Ben Glass! Get a FREE copy of his marketing report and CD! Ben is one of the leading experts on lawyer marketing strategies and has hundreds of success stories to prove it. Contact us today - (703) 591-9829.
TV Commercials: Effective Lawyer Advertising? (Part A)
Will TV commercials get you the clients you want? For more insight into the nuances of lawyer advertising, get a FREE report and audio CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
TV Commercials: Effective Lawyer Advertising? (Part B)
TV commercials don’t always return as much as they cost. Get a FREE report and audio CD from legal marketing guru, Ben Glass, to learn more about effective attorney marketing strategies. Contact us today - (703) 591-9829.
The Principles of Great Lawyer Marketing (Part A)
Get a free marketing report and CD from legal marketing guru, Ben Glass to learn more about what it takes to do some great lawyer marketing. The steps and advice from Great Legal Marketing’s seminars and books can help you get started. Contact us today – (703) 591-9829.
The Principles of Great Lawyer Marketing (Part B)
Lawyer marketing is one of the most important parts of running a successful law firm. To learn more, request a FREE CD and report from legal marketing guru, Ben Glass – (703) 591-9829.
2010 Great Legal Marketing Super Conference Brochure [PDF]
2010 Great Legal Marketing Super Conference Brochure

Testimonials

Great Legal Marketing Review and Testimonals
Great Legal Marketing Review and Testimonials
Mark Anderson Says "Thank You, Ben Glass and Great Legal Marketing"
I write to report on my good week (so far) that I attribute directly to using the GLM approach. I attended the conference in Jan and tried as best as I could to implement some of the things I learned as soon as I returned to Texas. My book got out by the end of May and my first newsletter got out in may as well. Up until now, I had not really seen anything come out of the newsletter, except a higher recognition from friends of what I really do. The book had helped getting me some new cases, but nothing drastic.
San Diego Estate Planning Says "Thanks" to Great Legal Marketing
I wanted to thank you so much for our telephonic today. I appreciated your taking the time to read my e mail before our meeting and then focus in on specific strategies and techniques to assist my firm in obtaining more contacts.
Trust and Estate Planning Attorney on Why Ben Glass's Great Legal Marketing Conference is the Place to Be

Legal Marketing Coaching and Mastermind Groups

Great Legal Marketing, From Idea to Business

Lawyer Marketing Tips

How to Get Personal Injury Clients with Three Tips for a Great Law Firm Marketing Campaign
Learn the three principles that should guide your marketing plan so you can get personal injury clients that you want to represent.
Make the Most of Bankruptcy Law Firm Marketing with a Great Landing Page
Learn how to convert website visitors into clients with a great landing page for your bankruptcy law firm marketing pay-per-click advertising campaign.
Personal Injury Attorney Marketing: Niches to Riches
Creating a practice area and geographic niche can help your personal injury attorney marketing, quality of life and bottom line. Learn how to find that niche.
Achieve Great Legal Marketing Success with Proper Pay-Per-Click Advertising and Great Lawyer Advertising Ideas (Part 2 of 2)
Great lawyer advertising ideas, such as pay-per-click ads, need to be analyzed after they go live to determine effectiveness. Learn how to do that here.
Achieve Great Legal Marketing Success with Proper Pay Per Click Advertising (Part 1 of 2)
Learn four tips for designing a proper pay per click advertisement that can be an integral and indispensable part of your great legal marketing plan.
What Your Legal Marketing Consultant Wants You to Know about Pay Per Click Keywords
Learn how to create an effective pay per click legal marketing campaign by choosing the right keywords and by contacting a legal marketing consultant.
Legal Marketing and the Growth of Your Firm: Are You Fully Invested?
Trying to grow a law firm by only half committing yourself to legal marketing? View this page to learn why this is a big mistake.
Improve Your Law Firm Marketing Based on the Success of Others
Copy catting the techniques of other successful people can lead to improvements in your law firm marketing. View this page for more information.
Think You Don’t Have the Time for Law Firm Marketing? Think Again
Finding time during a busy day to devote to law firm marketing can seem like a challenge. View this page to learn why you may have more time than you think.
Could the Way You Practice Law Be Costing You Clients and Money? Change Your Practice, Your Lawyer Marketing and Your Life!
Learn why the current law firm business model may be costing you too much. Find a better way to practice law and reflect it in your lawyer marketing.
What Makes You Special? Reflect it in Your Lawyer Marketing!
Learn why it is important to find out why you are special, some examples of what may (or may not) make you special, and why it is important for legal marketing.
How to Write Informative Lawyer Marketing Articles – Not Sales Pitches
Learn what it means to write informative articles for your law firm website, how to avoid sales pitches, and how good articles help your lawyer marketing efforts.
How to Make the Most of Lawyer Marketing on the Radio
Learn how to schedule your lawyer marketing advertisement on the right radio station and at the right time to maximize the return on your marketing investment.
Focus: The Key to Success in Your Legal Marketing Campaign
Maintaining the proper focus is essential for a successful legal marketing campaign. View this page for more information on what areas to focus on.
Want to Be Successful? Break Away from Traditional Attorney Marketing
Searching for ways to set your law firm apart? View this page for more on how unique, creative attorney marketing techniques are the key to success.
Publishing a Law Firm Marketing Book: Is it Worth the Expense?
Considering writing a law firm marketing book but concerned about the cost? View this page for more on why publishing a book is a worthwhile investment.
Differentiation: Law Firm Marketing Key to Standing Out in the Crowd
Interested in learning how a law firm marketing strategy can set you apart in a crowded sea of attorneys? View this page to learn tips for differentiation.
How to Use Other Legal Websites to Boost Your Own Law Firm Marketing
Take advantage of other legal websites as a way to benefit your law firm marketing strategy. View this page to learn how these sites can help bring in clients.
Top 6 Mistakes That Will Ruin Your Law Firm Marketing Video
Even professional quality law firm marketing videos may be making crucial mistakes. View this page to learn the top legal video mistakes to be weary of.
Ghost Writers: From Celebrity Memoirs to Law Firm Marketing Strategies
Having trouble finding the time to write high quality legal content for your law firm website? View this page to learn how a ghost writer may be your answer.
Building Trust Through Legal Marketing: Why Trust Is Important
Legal marketing isn’t about selling legal services. It isn’t about selling expertise. Learn the real secret behind successful lawyer marketing.
Your Legal Marketing Campaign Should Lead Prospects to You
Your legal marketing campaign should lead your ideal clients to your doorstep. Read this article to learn comprehensive lawyer marketing tips. Be sure to sign up for our 2-day national legal marketing conference coming up in April 2011!
Are You Better Than Your Competition?
You are in a crowded marketplace filled with law firms shouting the same marketing messages. To stand out, you must create a USP. Read this article to find out how to develop a USP that actually works. For more legal marketing tips, be sure to sign up for our national 2-day conference in April 2011. You won’t want to miss this one!
What’s the Most Valuable Lawyer Marketing Tool That Won’t Cost You a Dime?
The most valuable lawyer marketing tool out there is a client testimonial. What is even better about this marketing tool is that it is completely free. Read this article to learn more and be sure to sign up for our 2-day legal marketing conference in April 2011.
4 Ways to Track Your Lawyer Marketing Results
You need to be able to track your ROI for your lawyer marketing campaigns. Read this article to learn about the four common ways to determine marketing ROI. Be sure to sign up for our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. Space is limited.
Are You Delivering the Right Message?
Are you delivering the right message in your ad and website copy? Read this article to find out what makes an effective marketing message that will attract the type of cases you want. For information about our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010, visit our website today. Space is limited.
What Should You Do First in Terms of Lawyer Marketing?
Do you have too many lawyer marketing ideas and don’t know what to do first? Or are you still searching for ways to increase your business? Either way, you will want to read this article. Be sure to sign up for our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.
Is Anyone Listening?
Do you often ask yourself, “Is anyone listening?” This question might be on your mind as you spend thousands of dollars on lawyer marketing. Read this article to find out how you can stand out from the crowd of lawyers in your area. Be sure to sign up for our "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010.
Lessons Learned From a Sports Apparel Company (Part A)
Business lessons can be learned from any profession, not just from the legal industry. Learn what legal marketing strategies really work for attorneys - get a complimentary marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
Lessons Learned From a Sports Apparel Company (Part B)
A positive, open-minded attitude toward new business lessons is essential for growing your legal business. For more legal marketing tips and strategies that make you stand out from the crowd, contact us today for a complimentary report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.

Militant Time Managment for Lawyers

Stress: A Dangerous Threat to the Success of Your Law Firm
Stress can sabotage the productivity and success of your law firm. View this page to learn how attorney marketing and time management can reduce stress.
Here's Three Things You Can Do to Get a Grip On Your Time
We put locks on our doors, locks on our windows, alarms on our cars, we don’t want people to steal our stuff. Why do we allow someone to just walk in our door, call us on the phone, or say “Ben, I want to pick your brain for a few minutes” and give away the only asset that’s irreplaceable—our time.
Time Management for Attorneys - How To Get it All Done
Time Management for Attorneys - How to Get it All Done Short video tells you how a guy with 9 kids runs three businesses and still gets home in time for dinner
Multi-Tasking: A Brain Divided Against Itself Cannot Function
DO NOT MULTI-TASK!
WARNING! Lawyers Should Unplug Themselves
Learn How to Disconnect in the Information Age
Tedious Work Getting In The Way Of The Important Stuff? BATCH IT!
I’ve talked a lot about goals and quitting and blocking things that aren’t important to your success. A lot of people say that this is a pipe dream and that we can’t always do what we want, the real world won’t let us, and our bosses don’t “get it.”
Think Accessibility Is The Key To Good Service? Think Again!
Limiting your availability
Want To Be A Winner? Start By Learning The Art Of Quitting!
If You Don't Know Where You're Going You Won't End Up Where You Want To Be!
So what are your goals? And what have you done today to achieve them? Here’s an easy way to get going with your goals.

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Why Does Ben Glass teach lawyer marketing [PDF]
Why does Ben Glass teach lawyer marketing?
Why Ben Teaches Marketing - Free Download
Frequently asked questions about Ben Glass's Great Legal Marketing Program.
Get More Clients Print Ad Rejected by AAJ in December [PDF]
American Association for Justice Rejected this Ad in December. Why? The copy looked too much like their copy!
AAJ Says "You Ad Looks Too Much Like Our Copy"
In a time when many lawyers are struggling to keep their practices going in a very tough economy, the American Association for Justice Rejected This Ad. Find out why!

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The Best Marketing For Lawyers is on the Internet
Most of your new cases will come from Internet marketing. Best marketing for lawyers includes a strong Internet presence that turns visitors into clients.
How to Create Great Law Firm Taglines That Attract Quality Clients
Learn 5 tips for creating law firm taglines and how to get help from law firm marketing consultants who can help you with all your attorney marketing needs.
Books: the Innovative Legal Marketing Tools You Can’t Afford to Ignore
A book is should be an integral part of an innovative legal marketing plan. Learn why and how to create one for your firm in this Great Legal Marketing article.
How to Use Websites and Blogs to Become a Legal Celebrity
Learn how having multiple legal marketing websites and blogs can help you become a celebrity and get the cases that you want to lead the lifestyle you want.
Why Your Small Law Firm Marketing TV Commercial Must be Exceptional
Learn why your small law firm marketing TV commercial must be incredible and how to make an effective legal marketing television commercial in this article.
3 Secrets of Effective Radio Legal Marketing
Learn three secrets that could help you maximize the effectiveness of your attorney marketing campaign on the radio and reach potential clients for your firm.
What qualities do you need to become part of the loser-free zone with your law practice?
Learn how to be part of the loser free zone with your law practice through incredible attorney marketing. Want to be in the loser free zone of law practices?
You can create a competition free zone for your law practice in your region.
Learn how to create a competition free zone for your law practice in your region that allows to beat your competitors with effective and ethical marketing.
Rem's Goal Worksheets [PDF]
Download Rem Jackson's Goal Worksheets after ordering the Great Legal Marketing book
Managing Client Expectations: Don’t Be Afraid to Say No!
Want to stop working weekends, but worried about managing expectations? View this page on how the attorney marketing strategy can solve this problem.
Did You Update Your Status Today? Facebook and Law Firm Marketing
Interested in learning how to make Facebook a more effective part of your law firm marketing strategy? View this page to learn why updates are essential.
Top Time Management Tips for Lawyers
Learn the first four things you need to know about managing your time effectively through lawyer marketing and other strategies, and learn how to find out more.
Curious about QR Codes? Here’s What You Need To Know About QR Codes And Attorney Marketing.
QR codes are an easy way to enhance your newsletter and draw traffic to your legal website. Learn more about free QR codes from our attorney marketing experts.
Legal Marketing Plan – Are You on the Right Track?
Learn how to find out if your legal marketing plan is on track by asking some tough questions about your attorney marketing campaign.
Legal Marketing…There’s an App For That!
More than 27 million Americans use smartphones. How can you reach these potential clients? Learn how smartphone apps can be used as a legal marketing tool.
Mobile Websites: The Next Step In Lawyer Marketing
25 percent of Americans do most of their internet browsing from a smartphone; is your website ready? Learn how a mobile website can help your lawyer marketing.
Attorney Marketing Ideas That Work: What’s “In” in Law Firm Marketing
Learn three successful law firm marketing ideas that will help you get the clients you want to build the practice and lifestyle you desire.
Happy Holidays: Use The Holidays As An Opportunity To Build a Community Presence
Did you know you can make a difference in your community and enhance your law firm’s reputation? Learn how helping the community can help your law firm.
‘Tis The Season…for Law Firm Marketing
Are pre-printed holiday cards a good idea? The holidays are an opportunity for memorable law firm marketing. Learn how to make your cards count.
How to Avoid 2 Common Small Law Firm Marketing Mistakes
Learn how to avoid two common small law firm marketing mistakes so you can create the legal practice and lifestyle that you want.
The Role of Email in a Good Legal Marketing Campaign
Learn about common mistakes lawyers make with email and electronic media and how you can avoid those mistakes to create a successful legal marketing campaign.
3 Things Every Personal Injury Attorney Needs to Know About Lawyer Marketing
Learn three ways you can make your personal injury lawyer marketing stand out effectively and ethically to attract the clients you want.
Innovative Legal Marketing: What it Is and What it Isn’t
Learn what innovative legal marketing is and what it is not so that you can decide if it is the right thing for you and your law firm.
How to Get Personal Injury Clients
Learn about a two-step approach to attorney marketing that may help you attract more of the personal injury clients you seek and improve your business.
Do Social Media Buttons Help Your Law Firm Marketing?
Learn how your law firm marketing efforts can significantly benefit from the use of social media buttons and which buttons to include on your lawyer website.
How Legal Marketing Can Make a Potential Client a Paying Client
Hiring a lawyer is a big decision and one that you can help people make through your complex and interesting legal marketing strategies.
Tweet This: You Can Promote Your Law Firm Through Social Media Marketing
How does social media such as Facebook and LinkedIn fit into your attorney marketing plan? Learn how to use these resources to reach out to your community.
No Time For Law Firm Marketing? Make Your Marketing Count!
Effective law firm marketing doesn’t need to take a lot of time or a lot of money. Learn the secrets of effective legal marketing.
Sanity Is Possible In The Legal Field
Wondering how you can find time to launch a lawyer marketing program? Read these time-management tips from Attorney Ben Glass.
Building A Successful Legal Website: The Importance Of A Follow-up Campaign
How do you turn visitors to your website into actual clients? It is all about follow-up. Learn how to use law firm marketing for successful web site conversion.

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