Data's not exactly "sexy," is it? However, you might be interested in getting more clients significantly more efficiently and at as cost effective a price as possible. That sounds pretty good, doesn't it?
Well, getting clients as efficiently as possible doesn't come from guesswork. It comes from tracking your marketing, ranging from newspaper advertisements for your practice to the performance of your website, so that you can spend every dollar as efficiently as possible.
You will indeed need to get started somewhere with spending your money on marketing first to start getting data. But once the data starts coming in, you need to put it to use.
What kind of data should you track? How should you apply it to your law practice's marketing? Can data actually be fun?
All the answers you need and more are shared in the video below. (By the way, if you are interested in getting access to high-performing ad samples, you can get those and more with a free two-month trial membership with Great Legal Marketing.)