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On the page below you can find links to documents, reports, publications and discussions provided by Great Legal Marketing, Inc..

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Attorney Marketing Strategies

  • Become a Legal Marketing Rock Star (Part A)
    Maybe you dreamed of being a rock star when you were young, but became a lawyer instead. Or maybe being a lawyer was your dream all along – either way, you can still live the rock star life while wearing a suit and tie in court. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Become a Legal Marketing Rock Star (Part B)
    No rock star ever found fame without millions of screaming, obsessive fans. Your clients don’t have to lose their voices to prove you’re successful; all they need to do is let you show them you’re amazing. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Ben Glass Presents: Great Legal Marketing's "No Smart Lawyer Left Behind" One-Day Rescue Mission Thursday, December 2, 2010 Chicago, Illinois
    The One-Day Great Legal Marketing Attorney Rescue Mission will:

    • Take place in Chicago, Illinois -- the first ever Great Legal Marketing conference event to be held outside of the state of Virginia (and possibly the last).

    • Be the only one in the country spearheaded by a practicing personal injury and medical malpractice attorney. An attorney who is in the trenches every day, who understands what it's like to take on the insurance industry and medical profession. An attorney who knows exactly what it takes to build a meaningful, profitable law practice from scratch.

    • Be so inexpensive to attend that Tom and Rem thought I'd lost my mind when I suggested the price. (We're talking 90 percent less than our two-day national events.)

    • Feature the most intense, real-world marketing training and instruction out there.

    • Outline an A to Z success plan for attendees to get more of the types of cases they want.

    • Show attendees how to garner more respect and trust for themselves and our profession through education-based marketing.

    • Illustrate how the Web and social media have changed everything and how you need to position yourself for 2011.

    • Show that if you are still running "regular" television ads, you'd better get some body armor because you are about to get run over.
  • Are You Looking For New Clients? (Part A)
    Too often do lawyers complain about how hard it is to attract new clients when all they’re doing is the same old lawyer advertising. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Are You Looking For New Clients? (Part B)
    If you’re not willing to put forth the effort, you’ll never attract new clients and build your law firm’s client database. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The Language of Your Legal Marketing (Part A)
    How you say your legal marketing message is almost as important as what you’re saying. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The Language of Your Legal Marketing (Part B)
    In your legal marketing you need to evoke a feeling in your clients’ minds through your lawyer marketing language. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Legal Marketing Inspiration Comes From Everywhere (Part A)
    Lawyers are used to taking notes, and good legal entrepreneurs know that legal marketing inspiration can come from the most unlikely of sources. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Legal Marketing Inspiration Comes From Everywhere (Part B)
    Keep a notebook handy, because a good legal entrepreneur can find a lesson learned or new idea for their legal marketing strategy in the most unlikely of places. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Ben Glass - Great Legal Marketing Conference
    Personal injury attorney marketing guru Ben Glass talks about managing a complex and effective marketing system for lawyers
  • Manage Client Expectations Through Education
    By managing the expectations of your clients, you gain their respect and can establish the best possible working relationship with them. It saves you time and headaches. If you want to regain control of your law practice, make sure that you educate your clients and let them know what they should expect.
  • The Difference between Legal Marketing and Lawyer Advertising (Part A)
    Some may think that the terms are interchangeable, but legal marketing and lawyer advertising are two different animals. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The Difference between Legal Marketing and Lawyer Advertising (Part B)
    Know how to work your lawyer advertising to support your legal marketing and send your potential clients the right message. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Staying Positive When Others Aren’t (Part A)
    Don’t give in to the “doom and gloom” news floating around – staying positive when everyone else is panicking is important when leading the legal marketing entrepreneur lifestyle. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Staying Positive When Others Aren’t (Part B)
    When you’re the lawyer entrepreneur that’s looking on the bright side of things while everyone else mopes around and panics, you’re the one with your eyes open to opportunity. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Common Lawyer Advertising Pitfalls (Part A)
    Stereotypes are created because there’s often a bit of truth behind them, and jokes made at the expense of bad lawyer advertising are no different. Learn how to avoid bad legal marketing strategies and discover ones that really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Common Lawyer Advertising Pitfalls (Part B)
    Don’t let peer pressure or your own bad judgment cause your lawyer advertising to fail. For advice and guidance on your legal marketing, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The History of Lawyer Advertising (Part A)
    When the concept of legal marketing came about, lawyer advertising was unheard of. For legal marketing tips and strategies that evolve with the changing times, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The History of Lawyer Advertising (Part B)
    Lawyer advertising has evolved over the years as technology is born, old methods are scrapped, and client needs change. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Use Books to Market Your Law Firm and/or Small Business
    Books can be an incredibly powerful tool for any lawyer or small business owner to effectively market their law firm and/or small business. Books make you an authority on the subject you are writing about and Great Legal Marketing can help you make that happen.
  • The Ultimate Success Secret in Marketing
    Marketing your law firm and/or small business can be tricky these days. Fortunately, marketing expert Ben Glass has the ultimate success secret for all your law firm and/or small business marketing needs. Check out Great Legal Marketing for even more information about law firm and/or small business marketing strategies.
  • The Best Lawyer Certifications to Advertise (Part A)
    Don’t be one of those lawyer advertising failures who tries to cram all your certifications onto one tiny credit-card size ad. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The Best Lawyer Certifications to Advertise (Part B)
    Some lawyer certifications speak volumes for your lawyer advertising, while others just take up room. Learn about which credentials to list, and which ones are just fluff. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • How to Use Others (And Not Feel Bad About It) (Part A)
    Once you’ve established a niche specialty in your legal field, you should seek out others with different skills with whom you can partner. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • How to Use Others (And Not Feel Bad About It) (Part B)
    Your legal networking doesn’t have to be restricted to just lawyers. You can benefit from working with and learning from plenty of other professionals. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Niche Your Legal Marketing for Money (Part A)
    By niche legal marketing you can maximize your marketing budget by focusing your lawyer advertising on the areas that matter. For legal marketing strategies that really work for attorneys, get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Niche Your Legal Marketing for Money (Part B)
    Carving your niche in legal marketing allows you to establish your own rules for your practice. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Niche Your Legal Marketing for Efficiency (Part A)
    By niche legal marketing you can maximize your marketing efforts by focusing your lawyer advertising on the areas that matter, saving time and frustration. For legal marketing strategies that really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Niche Your Legal Marketing for Efficiency (Part B)
    Becoming an expert in your niche is easier when you’re the only one in your field. Marketing to your niche clientele becomes easier, too. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The 6 Stages of Your Legal Marketing Message (Part A)
    There are many levels to take a client through your legal marketing channels before they’re a part of your “herd.” Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The 6 Stages of Your Legal Marketing Message (Part B)
    Once they’ve become a client, you need to still pay attention to giving them the best experience – one that they’ll be eager to talk about. Your fans can be just as much of a sales force for your law firm as your lawyer advertising. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Client Testimonials are a Lawyer’s Best Friend (Part A)
    The best form of lawyer advertising is one you don’t even have to solicit yourself. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Client Testimonials are a Lawyer’s Best Friend (Part B)
    Client testimonials can benefit many parts of your legal marketing – your website, books, ads, and videos. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Sending the Right Message with Your Legal Marketing (Part A)
    Your marketing content should say more than who you are and what you do. A good legal marketing message tells your clients how they’ll benefit from working with you. For more tips like this, get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Sending the Right Message with Your Legal Marketing (Part B)
    Your clients want to know the benefits of working with you as their lawyer and your marketing content should reflect this. For more legal marketing message tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Using Legal Marketing Methods to Draw Attention (Part A)
    Often in lawyer advertising it’s not so much the message you’re sending but how you go about sending it. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Using Legal Marketing Methods to Draw Attention (Part B)
    Part of standing out with your lawyer advertising is effectively using it in new areas. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Response to Your Legal Marketing (Part A)
    After implementing your new legal marketing strategies you need to follow their successes and respond in turn. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Response to Your Legal Marketing (Part B)
    You’re not just writing your blogs and posting on Facebook for no reason. Social media and blogs were designed for interaction, one of the best legal marketing strategies. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Organizing a Local Mastermind Group (Part A)
    Two heads are better than one, and many successful heads together are even better. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Organizing a Local Mastermind Group (Part B)
    Gathering the successful members of your local businesses together in a mastermind group is a great way to generate new ideas for promoting your business. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Is Ben Glass a Marketing Huckster?
    Some people say that attorney Ben Glass is a marketing 'huckster.' Here's his answer to critics.
  • This is a test of the QR codes, a new technology
    This is a test page for the June 2010 GLM newsletter
  • Working With Your Legal Website Webmaster (Part A)
    Most lawyers utilize the services of a professional website webmaster to develop and maintain their legal website. Having a good relationship with your website webmaster will benefit your legal marketing, and so will the free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Working With Your Legal Website Webmaster (Part B)
    A good website webmaster will make sure you are included in the development and maintenance of your legal website. Your legal website is an important part of your legal marketing. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Marketing Yourself as a Niche Lawyer (Part A)
    Don’t be afraid to carve out a special place for yourself in your local legal realm. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • Marketing Yourself as a Niche Lawyer (Part B)
    You can’t just find your practice area niche and continue to do legal marketing the old way. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • The Best Professional Marketing Coaches for Lawyers (Part A)
    You can pretty much find some sort of marketing seminar taking place every weekend of the year – but do they know lawyers? Determining the right legal marketing strategies for your practice is important. The free report and audio CD offered by Great Legal Marketing relate directly to law firms. Contact us today! (703) 591-9829
  • The Best Professional Marketing Coaches for Lawyers (Part B)
    Professional marketing coaches are professionals at general marketing and not much else. For real help with your legal marketing, you need to look toward others in the legal profession. The free report and audio CD offered by Great Legal Marketing were developed by Virginia lawyer Ben Glass, a well-seasoned veteran in legal and marketing affairs. Contact us today! (703) 591-9829
  • The Pyramid of Marketing Success (Part B)
    Knowing how to properly structure your legal marketing efforts is a must when developing a marketing plan. Get a free marketing report and CD from legal marketing guru, Ben Glass, to learn more about the legal marketing strategies that really work for attorneys. Contact Great Legal Marketing today - (703) 591-9829.
  • Taking Back a Lawyer's Position of Authority and Trust (Part A)
    Break free from the negative stereotypes afflicting attorneys today. Get a FREE report and audio CD from attorney marketing guru, Ben Glass. Contact Great Legal Marketing today! (703) 591-9829
  • Taking Back a Lawyer's Position of Authority and Trust (Part B)
    You can reverse the bad lawyer stereotypes through ethical, outside-the-box marketing for attorneys. Great Legal Marketing’s FREE guide and audio CD will help you find a marketing strategy that’s right for boosting your firm’s reputation. Contact us today for more info! (703) 591-9829
  • The Pyramid of Marketing Success (Part A)
    With all the various methods of marketing for lawyers it gets tough to prioritize how you should focus your efforts. Learn what legal marketing strategies really work for attorneys - get a FREE marketing report and CD from Great Legal Marketing – contact us today. (703) 591-9829.
  • The Difference between an Average Lawyer and An Entrepreneur (Part A)
    A successful attorney marketing plan can mean the difference between being a lawyer and being a successful lawyer. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • The Difference between an Average Lawyer and An Entrepreneur (Part B)
    Learn the principles of great attorney marketing from the guru himself, Ben Glass! Get a FREE copy of his marketing report and CD! Ben is one of the leading experts on lawyer marketing strategies and has hundreds of success stories to prove it. Contact us today - (703) 591-9829.
  • Lawyer Directories: Effective Lawyer Advertising? (Part A)
    A lawyer directory may be more specialized than the Yellow Pages, but you’re still going to be lost in a sea of names. Determining the right lawyer advertising strategies for your practice is important. The free report and audio CD offered by Great Legal Marketing can help you get started. Contact us today! (703) 591-9829
  • Lawyer Directories: Effective Lawyer Advertising? (Part B)
    Getting listed in a lawyer directory is easy for anyone with credentials and – most importantly – a credit card. Don’t get lost in a haystack of lawyer names, use lawyer advertising methods that work! The free report and audio CD offered by Great Legal Marketing can help you get started. Contact us today! (703) 591-9829
  • Why You Should Attend the Great Legal Marketing Conference (Part A)
    Surround yourself with successful lawyers who are all eager to share with you their methods of marketing. Attend the next Great Legal Marketing conference, June 11-12, 2010 in Fairfax, VA. Contact us today for these free materials and information (703) 591-9829.
  • Why You Should Attend The Great Legal Marketing Conference (Part B)
    If you’re ready to make a serious change to your legal marketing efforts, the Great Legal Marketing conference is the place for you. This legal marketing conference is only for those lawyers ready to make a change for the better in their marketing ways - contact us today for more info! (703) 591-9829
  • Why Videos Are Vital to Your Online Success (Part A)
    YouTube is a must-have tool in your legal marketing plan. Learn what legal marketing strategies really work for attorneys - get a FREE marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Why Videos Are Vital to Your Online Success (Part B)
    Your lawyer videos should be legal marketing tools disguised as valuable information to your clients. Get a free marketing report and CD from legal marketing guru, Ben Glass, to learn more about the legal marketing strategies that really work for attorneys. Contact Great Legal Marketing today - (703) 591-9829.
  • Make Your Law Firm’s Website Work for You (Part A)
    Every lawyer needs a website, but just buying one isn’t enough. To learn more, request a FREE marketing report and CD from legal marketing guru, Ben Glass. The steps and advice you’ll receive through Great Legal Marketing’s seminars and books will change your life. Contact us today – (703) 591-9829.
  • Make Your Law Firm’s Website Work for You (Part B)
    You have to strike a balance between achieving good SEO and having human-friendly, readable content on your website. Learn more - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • How to Create a Killer Client Database (Part A)
    Running your law firm without having to constantly re-market yourself is possible. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • How to Create a Killer Client Database (Part B)
    Learn the principles of great lawyer marketing from the guru himself, Ben Glass! Get a FREE copy of his marketing report and CD! Ben is one of the leading experts on lawyer marketing strategies and has hundreds of success stories to prove it. Contact us today - (703) 591-9829.
  • How to Use Your Law Practice as a Tool to Serve Your Lifestyle (Part A)
    Are you an attorney who isn’t satisfied with your own level of financial success? Receive a FREE marketing CD and report from legal marketing guru, Ben Glass - (703) 591-9829.
  • How to Use Your Law Practice as a Tool to Serve Your Lifestyle (Part B)
    Are you an attorney who isn’t satisfied with your level of financial success? Get a FREE marketing report and CD from legal marketing guru, Ben Glass. Great Legal Marketing will show you how to take control of your practice and make it work for you, instead of the other way around. (703) 591-9829.
  • Successful Lawyer Marketing Requires Relentless Follow-Up (Part A)
    A successful lawyer marketing campaign doesn’t happen overnight. Get a free marketing report and CD from legal marketing guru, Ben Glass. The steps and advice from Great Legal Marketing’s seminars and books can help you get started. Contact us today – (703) 591-9829.
  • Successful Lawyer Marketing Requires Relentless Follow-Up (Part B)
    Get a free marketing report and CD from legal marketing guru, Ben Glass. Ben is one of the leading experts on lawyer marketing strategy and has hundreds of success stories to prove it. Contact us today! (703) 591-9829

Internet Marketing For Attorneys

  • Advertise with Celebrities – Ethically! (Part A)
    You CAN advertise with celebrities ethically without breaking your state bar rules! Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Advertise with Celebrities – Ethically! (Part B)
    You don’t need Paris Hilton or Simon Cowell to star in your lawyer advertising – local celebrities are just as good, and won’t get you in trouble with the state Bar! For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Secret Shopping Your Own Practice (Part A)
    The goal of your legal marketing is to create effective and efficient methods that can run with little to no policing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Secret Shopping Your Own Practice (Part B)
    Secret shopping your own law firm is a good way to make sure your legal marketing methods are being effectively conducted to draw in your new clients. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Raising the Right Office Staff (Part A
    One of the most important parts of a successful law firm isn’t so much the lawyers, but the office staff. Having a supportive, knowledgeable staff is critical to running a great legal marketing campaign. For more great legal marketing ideas get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Raising the Right Office Staff (Part B)
    A happy office staff means a productive office staff, and making sure everyone is satisfied with their job is important in running a successful law firm. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Lawyer Advertising Gone Horribly Wrong (Part A)
    Learn how develop good lawyer advertising and find out what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Lawyer Advertising Gone Horribly Wrong (Part B)
    Don’t let the bad lawyer advertising out there discourage you from your own legal marketing attempts. For tips and strategies for your own legal marketing, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The Advertising Truth Will Set You Free (Part A)
    You can run a successful, ethical lawyer advertising campaign without having to resort to stretching the truth or fabricating results. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The Advertising Truth Will Set You Free (Part B)
    Even merely suggesting an untrue fact about your law practice or experience can land you in hot water. You can create truthful, successful lawyer advertising materials without resorting to false statements. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Sell Your Specialty, Not Your Law Firm (Part A)
    Instead of focusing your legal marketing message on the fact that you’re an attorney or a law firm, use your lawyer advertising methods to tell your clients something memorable about you. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing – 703-591-9829.
  • Sell Your Specialty, Not Your Law Firm (Part B)
    Don’t just market yourself as a lawyer, develop a special hook and use that to capture the attention of your clients. They may not always remember your name, but they’ll remember a gimmick. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Recharge Your Legal Marketing Batteries (Part A)
    Great lawyers can get burned out after a while, even when you simplify your legal marketing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today: 703-591-9829.
  • Recharge Your Legal Marketing Batteries (Part B)
    You can draw energy and inspiration from others when you find yourself lacking the motivation for your lawyer advertising and legal marketing. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Don’t Be a Slave to Your Email (Part A)
    You’d be amazed at how much of your valuable time is wasted checking and responding to email. Time management is important when running a successful law firm. For more help bringing more success to your law firm, get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Don’t Be a Slave to Your Email (Part B)
    Any lawyer running a successful law firm knows that time management is important, and email is one of the biggest time vampires. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • How to Stop Worrying About Your Legal Marketing (Part A)
    Quit panicking when your newsletter needs to be written. Stop wondering how you’re going to get new clients. There are ways to automate and streamline your legal marketing so it runs itself. To learn how, get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • How to Stop Worrying About Your Legal Marketing (Part B)
    Running your law firm without having to constantly re-market yourself is possible. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - 703-591-9829.
  • Tracking Your Legal Marketing Success (Part A)
    If you can’t track and analyze how well each part of your legal marketing plan is working, you’ll end up wasting time and money on unnecessary methods. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Tracking Your Legal Marketing Success (Part B)
    There are several ways to effectively track your legal marketing successes. Tweaking your lawyer advertising early can save you wasted time and money in the long run. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Getting Your Lawyer Website Found on the Internet (Part A)
    The lawyer website is a major central fixture of your legal marketing, and you need to make sure your clients are finding it to maximize its usefulness. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Getting Your Lawyer Website Found on the Internet (Part B)
    There are other ways to advertise your website than just search engine rankings. Where and who you link to and from counts not only as good search engine ranking points, but also helps get your web address around. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Lawyer-Appropriate Use of Social Networking (Part A)
    Facebook, Twitter and LinkedIn are blurring the lines between social networking and lawyer marketing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Lawyer-Appropriate Use of Social Networking (Part B)
    Knowing the appropriate use of the various social networking channels is vital to your success in this legal marketing venue. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Attorney Internet Marketing Tip #4: Use Social Media to Build Trust
    Read this article to learn Internet marketing tips for lawyers and how to use social media to build trust with your potential clients. Ben Glass recently interviewed Shahar Boyayan of BuzzBooster and she provided numerous online lawyer marketing tips.
  • Time: A Lawyer’s Most Valuable Asset (Part A)
    Your time is the most valuable asset you bring to your law firm. Get a free report and CD to discover how time management for lawyers can streamline your business and improve your marketing efforts. Contact us today - (703) 591-9829.
  • Time: A Lawyer’s Most Valuable Asset (Part B)
    By organizing your daily tasks you ensure you get the necessary stuff done and still make it home for dinner. Get a free marketing report and CD from attorney marketing guru, Ben Glass, to learn how good time management for lawyers can help you streamline your business and improve your marketing efforts. Contact us today - (703) 591-9829.
  • Attorney Internet Marketing Tip #3: Get Local
    Read this article to learn important Internet marketing tips for attorneys. Ben Glass recently interviewed Shahar Boyayan of BuzzBooster during a coaching call. Find out what Shahar had to say about online local listing services and how they can help lawyers attract more clients.
  • Attorney Internet Marketing Tip #2: How to Automate Social Media
    Social media is an effective lawyer marketing tool, but it can be time consuming. Read this article to learn how you can automate social media.
  • Attorney Internet Marketing Tip #1: Social Media is No Longer an Option
    Social media is no longer an option when it comes to lawyer marketing. Read this article to learn more about this form of attorney Internet marketing and how you can benefit from it.
  • The Top Principles of a Successful Attorney Entrepreneur (Part A)
    Over my years as both an attorney and as a legal marketing guru I’ve learned the basic principles of successful entrepreneurs can be applied to lawyers as well. Learn what legal marketing strategies really work for attorneys - get a FREE marketing report and CD from Great Legal Marketing – contact us today. (703) 591-9829.
  • The Top Principles of a Successful Attorney Entrepreneur (Part B)
    Even the most successful entrepreneurs had to learn their tactics somewhere. Get a free marketing report and CD from legal marketing guru, Ben Glass, to learn more about the legal marketing strategies that really work for attorneys. Contact Great Legal Marketing today - (703) 591-9829.
  • Is thinking like a lawyer the most important thing you can do? (Part A)
    Running your law firm without having to constantly re-market yourself is possible. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • Is thinking like a lawyer is the most important thing you can do? (Part B)
    Learn the principles of great lawyer marketing from the guru himself, Ben Glass! Get a FREE copy of his marketing report and CD! Ben is one of the leading experts on lawyer marketing strategies and has hundreds of success stories to prove it. Contact us today - (703) 591-9829.
  • Radio Commercials: Effective Lawyer Advertising? (Part A)
    As with any new marketing effort, you should explore all your options and decide what works for you. Get a FREE report and audio CD offered by Great Legal Marketing. Contact us today! (703) 591-9829
  • Radio Commercials: Effective Lawyer Advertising? (Part B)
    There’s a lot of trial and error that goes into determining the most effective use of your radio commercial budget. Great Legal Marketing’s FREE guide and audio CD will help explain the many faces of lawyer advertising and help you choose a marketing strategy that’s right for your firm. Contact us today for more info! (703) 591-9829
  • Why Blogging Generates Traffic (Part A)
    Lawyer blogs are a great way to generate traffic to your website and increase your client base. To learn more, get a FREE marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Why Blogging Generates Traffic (Part B)
    Lawyer blogs can help increase the traffic to your website. Learn what legal marketing strategies really work for attorneys - get a FREE marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Effective Lawyer Marketing Through Monthly Newsletters (Part A)
    Lawyers today tend to have a bad rep - you CAN change that image for your law firm. To learn more, get a FREE CD and report from legal marketing guru, Ben Glass. And, to get the full deal on what it takes to become a leader in the world of legal marketing, contact Great Legal Marketing today - (703) 591-9829.
  • Effective Lawyer Marketing Through Monthly Newsletters (Part B)
    Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Effective Internet Marketing Strategies for Lawyers (Part A)
    Every lawyer needs a website, but just buying one isn’t enough. Learn more - get a free marketing report and CD from legal marketing guru, Ben Glass. The steps and advice you receive from Great Legal Marketing’s seminars and books will change your life. Contact us today – (703) 591-9829.
  • Effective Internet Marketing Strategies for Lawyers (Part B)
    Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Establish Yourself as the Big Case Lawyer (Part A)
    You don’t have to take every case that comes across your desk. Learn why – get a FREE report and CD from legal marketing guru, Ben Glass. The steps and advice you will learn at the Great Legal Marketing’s seminars and through our books will help you succeed. Contact us today – (703) 591-9829.
  • Establish Yourself as the Big Case Lawyer (Part B)
    Don’t be afraid to shoot for just the big cases. Learn more – get a FREE report and CD from legal marketing guru, Ben Glass. The steps and advice you will learn at the Great Legal Marketing’s seminars and through our books will help you succeed. Contact us today – (703) 591-9829
  • Yellow Pages: Effective Lawyer Marketing? (Part A)
    Before the Internet, the Yellow Pages were the “search engine” for the masses. But times change, and the Yellow Pages are a dying media…for example, you’re reading this online, aren’t you? Contact Great Legal Marketing today to help avoid some of the other marketing strategies going the way of the dinosaurs. (703) 591-9829
  • Yellow Pages: Effective Lawyer Marketing? (Part B)
    You can still try to squeeze some life out of an old marketing venue like the Yellow Pages. But if print ads just aren’t cutting it anymore visit Great Legal Marketing today to learn the new ideas lawyers are using to run more successful new marketing campaigns. (703) 591-9829
  • Breaking Out of the Old Legal Marketing Model (Part A)
    Lawyers today tend to have a bad rep - you CAN change that image for your law firm. To learn more, get a FREE CD and report from legal marketing guru, Ben Glass. And, to get the full deal on what it takes to become a leader in the world of legal marketing, contact Great Legal Marketing today - (703) 591-9829.
  • Breaking Out of the Old Business Marketing Model (Part B)
    Running your law firm without having to constantly re-market yourself is possible. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • Foster Web Marketing- The Best Web Marketing Solution For Attorneys on the Web
    Foster Web Marketing and I have been doing business for some time now, and here are a few reasons why i always recommend them to my Mastermind members and other attorneys I know.
  • Standing Out Amongst the Yellow Page Crowd
    Mr. Glass: Do you do any print marketing? Are you still in the Yellow Pages and/or in the newspaper at all?
  • How to Use Google to Stop the Client in his Tracks
    Attorney Ben Glass discusses how you can use your website to stop someone from searching for a law firm in his tracks and come to you first.
  • Start By Not Listening to the TV Reps
    You mentioned not listening too much to the TV ad reps in terms of I guess where you were going to place your ad and you certainly weren't listening to them if they were giving you advice on the creativity itself, so I'm curious if what you learned or figured out about making TV buys the placement and whether that is it pretty much the same now in 2008? Are you still sort of buying the same way that you did in the 90s?
  • Don't Shout Louder, Shout Something Different
    Northern Virginia Personal Injury Attorney Ben Glass discusses how to stand out from the legal marketing crowd by shouting a different message than everyone else.
  • Can Your Website Do These Four Things?? It Must.
    Ben Glass describes the four basic things that your website MUST do for you.
  • Five Critical Tips for attorneys wishing to maximize their web presence [PDF]
    Lawyer Internet and website marketing guru Tom Foster's New Report that is a must read for any attorney who is currently spending money on a website and who is not actually getting cases from it. Many designers can get you on the first page of Google but there are very few who understand the marketing process that must go on once you actually have a prospective client on your site and looking around

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Lawyer Marketing Tips

  • Answer this Question and You Are Well On Your Way to Getting More Cases
    How are you going to get people to notice your ad over all the other lawyer advertisements? Answer this question and you are on track to building the practice you have always wanted. We are going to be discussing this topic and a whole lot more about the "No Smart Lawyer Left Behind" One-Day Rescue Mission in Chicago, Illinois on December 2, 2010. Space is very limited.
  • What Fundraising Teaches Us About Legal Marketing (Part A)
    You can learn new legal marketing tricks from just about anywhere – including charity fundraisers! Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing – 703-591-9829.
  • What Fundraising Teaches Us About Legal Marketing (Part B)
    Today’s society allows for a whole new world of ideas and methods to get your legal marketing message out to where your clients are looking. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Connecting with Your Competitors (Part A)
    Don’t see your competing law firms as an obstacle to your legal marketing, see them as an tool to boost your efforts! Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Connecting with Your Competitors (Part B)
    You’re always going to have lawyer competitors, so learn to work with them and not against them. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Build a Fan Base for Your Business By Building a Contact List
    Building a fan base for your business can be a vital part of creating a thriving and successful company. Putting in the time to talk with "the herd" means that you can gain all the benefits of a strong referral base. Great Legal Marketing wants to help you build that fan base.
  • Taking Risks with Your Legal Marketing (Part A)
    Many lawyers find themselves shying away from taking business risks in the legal marketing of their law firm. Learn what legal marketing strategies really work for attorneys and alleviate some of that fear - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Taking Risks with Your Legal Marketing (Part B)
    Don’t let the fear of the unknown keep you from improving your legal marketing presence. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Outsourcing for Success (Part A)
    Undertaking a whole new legal marketing strategy can seem like a lot to put on your plate when your goal is to create more free time. Learn how successful lawyers handle new legal marketing strategies - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Outsourcing for Success (Part B)
    Once you get your legal marketing plan up and running, you can use outsourcing for lawyers to make it even easier to run on its own. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Developing Your Unique Selling Proposition (Part A)
    One of the best ways to stand out in a sea of carbon-copy lawyer advertising is to have a unique selling proposition. Learn the outside-the-box legal marketing strategies that really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Developing Your Unique Selling Proposition (Part B)
    You can brand yourself and stand out in your lawyer advertising with a unique selling proposition. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Get Seasonal with Your Legal Marketing (Part A)
    Have a little fun with your legal marketing and your clients will respond! Don’t forget the seasons, and I’m not just talking holidays. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • Get Seasonal with Your Legal Marketing (Part B)
    Put a seasonal twist on your legal marketing; try sprucing up your lawyer advertising materials with more than just graphics. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The Importance of Community Presence (Part A)
    Having a good presence in your local community is important for all businesses, but even moreso for legal marketing. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today – 703-591-9829.
  • The Importance of Community Presence (Part B)
    Generating a positive community presence can actually be fun for you, your family, and all members of your firm. Community involvement is also a great venue for legal marketing. For more tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • Marketing Ethics and How to Legally Ignore the Rules (Part A)
    You don’t need to be discouraged by the restrictions your bar may place on your legal marketing, you just need to learn to work with them. Ben Glass has helped lawyers across the country learn ethical lawyer marketing strategies and still comply with bar rules. To learn more, get a free report and CD from Great Legal Marketing – 703-591-9829.
  • Marketing Ethics and How to Legally Ignore the Rules (Part B)
    Your legal marketing is open to interpretation when it comes to determining what’s misleading, inappropriate or in violation of the bar rules. For more legal marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – 703-591-9829.
  • The Importance of Getting Your Legal Books Written (Part A)
    One of your greatest attorney marketing tools can be your legal books. To learn more, request your free copy of Ben Glass’s marketing report and CD. Contact us today at (703) 591-9829.
  • The Importance of Getting Your Legal Books Written (Part B)
    Your legal books not only help your clients with their questions but also work as a marketing item. For more attorney marketing tips and strategies, contact us today for a free report and CD from the legal marketing guru himself, Ben Glass – (703) 591-9829.
  • Marketing Books Every Lawyer Should Read (Part A)
    Learn what legal marketing strategies really work for attorneys - get a FREE marketing report and CD from Great Legal Marketing. Every successful lawyer owes it to themselves and their team to read these books on marketing for law firms. Contact us today. (703) 591-9829.
  • Marketing Books Every Lawyer Should Read (Part B)
    Even the most successful entrepreneurs had to learn their tactics somewhere. Get a free marketing report and CD from legal marketing guru, Ben Glass, to learn more about the legal marketing strategies that really work for attorneys. Contact Great Legal Marketing today - (703) 591-9829.
  • Are You Confusing Legal Marketing with Sales? (Part A)
    Lawyers who reject words like “sales” and “profit” aren’t going to get very far in creating a sustainable legal practice. You need legal marketing that helps boost your attorney advertising without sounding like a salesman – learn how with a FREE report and audio CD offered by Great Legal Marketing. Contact us today! (703) 591-9829
  • Are You Confusing Legal Marketing with Sales? (Part B)
    Profit is good if you want to sustain your law firm! Great Legal Marketing’s FREE guide and audio CD will help you find a marketing strategy that’s right for boosting your firm’s reputation. Contact us today for more info! (703) 591-9829
  • Top Lawyer Success Tips From Legal Marketing Guru, Ben Glass (Part A)
    Running your law firm without having to constantly re-market yourself is possible. To learn more, get this FREE CD and report from legal marketing guru, Ben Glass. Don’t be a slave to your business – break out of the ineffective lawyer marketing cycle! Contact Great Legal Marketing today - (703) 591-9829.
  • Top Lawyer Success Tips From Legal Marketing Guru, Ben Glass (Part B)
    Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • How Any Lawyer Can Dominate Google (Part A)
    Every lawyer needs a website, but just buying one isn’t enough. To learn more, request a FREE marketing report and CD from legal marketing guru, Ben Glass. The steps and advice you’ll receive through Great Legal Marketing’s seminars and books will change your life. Contact us today – (703) 591-9829.
  • How Any Lawyer Can Dominate Google (Part B)
    If you want potential clients to find your website, you need to learn what the search engines are looking for. Learn what legal marketing strategies really work for attorneys - get a free marketing report and CD from legal marketing guru, Ben Glass. Contact Great Legal Marketing today - (703) 591-9829.
  • Become the Guru Everyone Goes To For Legal Information (Part A)
    Become a local celebrity – the lawyer everyone knows and trusts. To learn more, get a FREE CD and report from legal marketing guru, Ben Glass. And, to get the full deal on what it takes to become a leader in your practice area, contact Great Legal Marketing today - (703) 591-9829.
  • Become the Guru Everyone Goes To For Legal Information (Part B)
    Learn how to become the guru of your practice area – get a FREE CD and report from legal marketing guru, Ben Glass. And, to get the full deal on what it takes to become a leader in the world of legal marketing, contact Great Legal Marketing today - (703) 591-9829.
  • What Successful Business Owners Have in Common (Part A)
    Are you an attorney who isn’t satisfied with your level of financial and professional success? Get a FREE marketing CD and report to learn about the Ben Glass method for building a successful law practice. Contact Great Legal Marketing today - (703) 591-9829.
  • What Successful Business Owners Have in Common (Part B)
    Do you know what it takes to be a successful business owner? Get a FREE report and CD to learn about the Ben Glass method for building a successful law practice through the Great Legal Marketing program. Contact us today - (703) 591-9829.
  • Marketing Tips For Lawyers: No More Random Acts of Marketing (Part A)
    Lawyer marketing is one of the most important parts of running a successful law firm. Learn more – get a FREE CD and report from legal marketing guru, Ben Glass – (703) 591-9829.
  • Marketing Tips For Lawyers: No More Random Acts of Marketing (Part B)
    Lawyer marketing is one of the most important components of running a successful law firm. Learn more – get a FREE CD and report from legal marketing guru, Ben Glass – (703) 591-9829.
  • Don’t Be Afraid to Say NO to Traditional Lawyer Advertising (Part A)
    Receive a free marketing CD set from lawyer marketing guru, Ben Glass, and learn how to create a marketing campaign that works – (703) 591-9829.
  • Don’t Be Afraid to Say NO to Traditional Lawyer Marketing (Part B)
    Free marketing CD from attorney marketing guru, Ben Glass. Learn how to attract your ideal client and create the kind of law firm you want to run. Contact us today at (703) 591-9829.
  • Attorneys: Leave Your Jealous Mistress (Part A)
    Have a successful law practice and a happy family you actually get to spend time with at the end of the day. Learn how to say NO to the jealous mistress with legal marketing tips from Ben Glass and Great Legal Marketing – (703) 591-9829.
  • Attorneys: Leave Your Jealous Mistress (Part B)
    Learn how to say NO to the jealous mistress with attorney marketing tips from Ben Glass and Great Legal Marketing – (703) 591-9829. You can have it all - a successful law practice and a happy family you actually get to spend time with at the end of the day.
  • Develop a Legal Marketing Campaign That Attracts Your Perfect Client (Part A)
    Attract your perfect client and take back control of your career—and your life—by implementing the proven successful strategies of legal marketing guru, Benjamin Glass – (703) 591-9829.
  • How to Develop a Marketing Campaign That Attracts Your Perfect Client (Part B)
    A carefully crafted marketing campaign can help you to attract your perfect client and take back control of your career—and your life. Learn how by implementing the proven successful strategies of legal marketing guru, Benjamin Glass – (703) 591-9829.
  • Grow and Cultivate Your “Herd” of Raving Fans (Part A)
    Don’t you want to know what it’s like to have a herd of raving fans eager and willing to tell other people how indispensible you are? Learn how to grow your herd and take back control of your career—and your life—by implementing the proven successful strategies of legal marketing guru, Benjamin Glass – (703) 591-9829.
  • Grow and Cultivate Your “Herd” of Raving Fans (Part B)
    If your herd of loyal fans is more like a handful, quit wasting your time with traditional legal marketing that does nothing to convert clients into your fan-base. Learn how to grow your herd and take back control of your career—and your life—by implementing the proven successful strategy of Great Legal Marketing’s legal marketing guru, Benjamin Glass – (703) 591-9829.
  • It Would Cost Millions to Do This in a Yellow Pages Ad
    Find out a marketing tool that would cost millions of dollars if implemented in a Yellow Pages ad. This article reveals how you can educate your potential clients so that their search for an attorney will end with you.
  • Say You’re a Specialist Without Really Saying It
    It is possible to say that you are a specialist without ever having to say those exact words. Read this article to learn how to create effective lawyer advertisements that show that you are an expert in your field and discover what attorney marketing mistakes you need to avoid.
  • Stephen Fairley, The Rainmaker Institute – Social Media Can Boost Your Practice
    Social media is growing at a rapid pace and you should not just be sitting on the sidelines watching your competitors take your business. In this article, Stephen Fairley with the Rainmaker Institute discusses the significance of social media and why attorneys need to jump on the bandwagon.
  • Stephen Fairley, The Rainmaker Institute – Be the Center of Influence
    One tremendous way to set yourself up to receive referrals is to become the center of influence in your community. In a recent monthly coaching call, Stephen Fairley with the Rainmaker Institute, gave some tips on becoming the center of influence or toll booth in which all requests for services flow through.
  • Stephen Fairley, The Rainmaker Institute – Allied Professionals Can Help You Get Clients
    When it comes to selecting a referral partner, non-legal professionals are one of the most overlooked groups. Read this article to learn some of the tips provided by Stephen Fairley with The Rainmaker Institute in a recent monthly coaching call.
  • Stephen Fairley, The Rainmaker Institute - Use Client Satisfaction Surveys to Create a Stream of Referrals
    In a recent monthly coaching call, Stephen Fairley with The Rainmaker Institute revealed strategies to increase the number of referrals you receive from other professionals and your clients. Read this article to discover how you can build a strong referral network.
  • Stephen Fairley, The Rainmaker Institute – Educate Your Clients About Who Makes a Good Referral
    Stephen Fairley with The Rainmaker Institute gives insight into how to get more referrals for your law firm. Read this article to learn more about what he says about educating your clients on who makes a good referral.
  • Ben Glass, Great Legal Marketing, featured in Newsweek Magazine as one of America's Premier Experts [PDF]
  • American Academy of Estate Planning Attorneys Founder Robert Armstrong to pen book with Entrepreneur Guru Michael Gerber: The E-Myth Attorney, Why Most Legal Practices Don't Work and What to Do About it
    Robert Armstrong, founder of The American Academy of Estate Planning, has announced that he has teamed up with Michael Gerber to write a new book for attorneys. This book, scheduled for release by John Wiley and Sons in 2010, will surely be a hit for those entrepreneurial attorneys who realize that being the best attorney in the room isn't enough without marketing and systems in place that rocks.
  • “Free Consultation” is NOT an Irresistible Offer
    An irresistible offer should be an important part of your marketing strategy. It should get the conversation started with potential clients. By reading this article, you will discover how you can create an irresistible offer and why “free consultation” does not fall into this category.
  • It’s All in the Headline
    The headline is one of the most important aspects of any ad or website. However, many firms make the mistake of wasting this precious real estate. Find out how you can create an effective headline that gets the conversation started with potential clients.
  • Trying to Say Too Much in Your Ad & Other Common Marketing Mistakes
    Many lawyers make mistakes when it comes to advertising. One of the biggest mistakes in lawyer marketing is trying to say too much with your ad. Read this article to find out how to create an effective attorney advertisement and avoid the common pitfalls.
  • Measure Everything You Do...
    take you through a game plan against which you can measure every lawyer marketing effort. What must every ad/website/TV had have?
  • Don't Let the Phone Ruin Your Marketing Package
    What is the first contact that any potential client has with your practice? If your firm is anything like mine and you’ve done your work marketing it’s probably the telephone. That makes the telephone pretty important, doesn’t it? I mean, you’ve put all this effort into developing a creative marketing system, tracking where your marketing money is best invested and it will all be for naught if the initial phone call goes wrong. I’m sure it has happened to your firm whether you can pinpoint it or not, where a client has been lost due to the initial call.
  • Do You Use These Excuses to Not have a Complex Marketing System?
    Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system:

    (1) If I don’t contact the client right away they will go to another lawyer, your system is too slow.

    (2) My clients don’t want to read all that stuff.

    (3) I need to do the little cases for the chance to get the big case later on.

    (4) The little cases don’t take up that much time and they pay the rent.

    (5) You do all that for each client? That must be expensive.
  • Your Lawyer Marketing Should be Complex
    Lawyers sometimes visit me at my office to pick my brain about marketing. Typically, I’ll bring them in and show them all of the things I do to get a client. I’ll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say “I’m interested” and then all of the things that happen to them once they do. I’ll show them the steps I force clients to take before they can meet with me.

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