When it comes to marketing your law practice, sending out a newsletter eight or 12 times a year may sound like a time-consuming task with little obvious return—after all, how many of the newsletters that you subscribe to do you actually read? But the fact is that a well-written newsletter can be a powerful tool for attracting new clients, provided you follow these 11 essential tips.
The 11 Ways to Make the Most of Your Newsletter
- Don't send out a "canned" newsletter that's written by a newsletter company.
- Keep an "ideas folder" so you'll have a regular stock of subjects to write about.
- Don't be afraid to let your newsletter have a personality.
- A regular blog can create synergy with your newsletter.
- It's okay to write about other businesses, if you're out of ideas.
- Invite other people in the community to write items for your newsletter.
- If necessary, hire a ghostwriter, but make sure it's a good one.
- Include pictures of yourself or your family, where appropriate.
- Tired of the newsletter grind? Every now and then, send a virtual postcard.
- When appropriate, use your newsletter items in your blog or on your website.
- Try submitting your newsletter articles to internet syndication sites.