Eleven Steps to an Effective Newsletter

When it comes to marketing your law practice, sending out a newsletter eight or 12 times a year may sound like a time-consuming task with little obvious return—after all, how many of the newsletters that you subscribe to do you actually read? But the fact is that a well-written newsletter can be a powerful tool for attracting new clients, provided you follow these 11 essential tips.

The 11 Ways to Make the Most of Your Newsletter

  1. Don't send out a "canned" newsletter that's written by a newsletter company.
  2. Keep an "ideas folder" so you'll have a regular stock of subjects to write about.
  3. Don't be afraid to let your newsletter have a personality.
  4. A regular blog can create synergy with your newsletter.
  5. It's okay to write about other businesses, if you're out of ideas.
  6. Invite other people in the community to write items for your newsletter.
  7. If necessary, hire a ghostwriter, but make sure it's a good one.
  8. Include pictures of yourself or your family, where appropriate.
  9. Tired of the newsletter grind? Every now and then, send a virtual postcard.
  10. When appropriate, use your newsletter items in your blog or on your website.
  11. Try submitting your newsletter articles to internet syndication sites.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.