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Attorney Marketing Guru Offers Free Review and Advice on Lawyer Yellow Page Advertising

Yes, the Yellow Pages are a dying media for most businesses, and this hold true for lawyers. Most folks are 'researching' attorneys on the web yet each year millions and millions of dollars are still being sucked out of law coffers to pay for these ads.

The problems with most ads are two fold:

1. No one has ever taught attorneys how to create effective yellow page ads so.....

2. They rely on the Yellow Page rep to design the ad and the rep's job is to make all of the ads look the same.

Think I kid? Pick up the Yellow Pages in your area. Look under "Lawyers" or "Attorneys." See any really good, different ads?

Nope.

Fairfax, Virginia Attorney Ben Glass, creator of the Great Legal Marketing Marketing and Practice Building Toolkit, offers free review of attorney yellow page advertising.

Here are the rules.

1. Fax your ad and your letterhead to 877-576-6752. No calls, no emails.
2. Offer limited to firms of 5 attorneys or less.
3. Allow three weeks for the review (Don't fax an ad today saying that YOUR deadline to get your ad in the book is tomorrow.