CD DVD Set Now Available: Ben Glass Presents: Great Legal Marketing's "No Smart Lawyer Left Behind" One-Day Rescue Mission Thursday, December 2, 2010 Chicago, Illinois

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For years I swore I wouldn't do this.

That there was no compelling reason to move one of the Great Legal Marketing conferences outside of Northern Virginia. After all, we were selling out every event we held, the lawyers who were attending were doing some really special things with their practices, and frankly, if others didn't want to come to Fairfax to learn our secrets to successful law firm marketing, well then, that was their loss. (One even called me a 'huckster!")

But everything wasn't as rosy as it seemed.

Turns out that a lot of lawyers got left behind in recent years.

Many of them ended up getting hammered by the economy because they didn't have any real plans in place to generate quality prospects or high-value cases. Others relied on the same random-chance marketing and advertising they'd always done and hoped for better luck. To make matters worse, many solo and small-firm lawyers found themselves competing with lawyers laid off from the mega-law firms that had imploded and closed during the dot.com, real estate and financial meltdowns. Needless to say, it wasn't a pretty picture.

Things became so bad that my partners, Rem Jackson and Tom Foster, said that we had to take action. Now. That we had to go back and get those lawyers who, for whatever reason, hadn't come along with us. So after all those years of saying I'd never do it -- that I wouldn't host a GLM event outside of Virginia -- I finally agreed that the time was right, and we put plans in motion for the "No Smart Lawyer Left Behind" One-Day Rescue Mission.

This would be a conference for lawyers struggling to make ends meet, who can't seem to get ahead (or even get started) and who are curious about how attorneys like Chris Davis have achieved massive success by adopting the GLM marketing approach.

This would be a conference focused on the basics...on building a foundation for success. One of the excuses we often hear from attorneys who have skipped our conferences in the past is that the marketing we teach at those events is just too advanced. Many lawyers have told us they need to learn how to crawl before they walk (and certainly before they run) with their marketing.

The One-Day Rescue Mission will:

• Take place in Chicago, Illinois -- the first ever Great Legal Marketing conference event to be held outside of the state of Virginia (and possibly the last).

• Be the only one in the country spearheaded by a practicing personal injury and medical malpractice attorney. An attorney who is in the trenches every day, who understands what it's like to take on the insurance industry and medical profession. An attorney who knows exactly what it takes to build a meaningful, profitable law practice from scratch.

• Feature the most intense, real-world marketing training and instruction out there.

• Outline an A to Z success plan for attendees to get more of the types of cases they want.

• Show attendees how to garner more respect and trust for themselves and our profession through education-based marketing.

• Illustrate how the Web and social media have changed everything and how you need to position yourself for 2011.

• Show that if you are still running "regular" television ads, you'd better get some body armor because you are about to get run over.

As with our JumpStart and SuperConference events, the Rescue Mission features an industry-best guarantee. There's no doubt that if you were to pick just one day to be away from your practice the rest of this year to help you prepare for 2011, December 2 should be that day.

For more details about the conference and to register, please go to GLMRescueMission.com.

See you there,

Ben Glass

Important Notice!

The "No Smart Lawyer Left Behind" One Day Rescue Mission being held in Chicago on Thursday, Dec. 2nd is SOLD OUT!!!