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I'd Never Give Up My Client Newsletter!

I’m not joking about this. After my website, the single most valuable business development tool I have is my client newsletter. I know most lawyers who read this will think, “That’s the oldest thing in the book after a sign on the building,” but I can tell you that I track where every case comes from, and after my website, my client newsletter is number one.

By they way, I'm not talking about an emailed newsletter. With a less than 15% open rate, if you are relying on email to "get your message out" you are a fool.

Here’s why: Everyone who receives it ALREADY KNOWS ME! They trust me. They’ve either been helped by me or done business with me. They believe what I tell them. In just the last two weeks alone I signed up new cases from people who had been on my newsletter list for years! They originally “signed up” because they wanted my free book and thought my advertising was “different,” even though they did not have a case that I wanted at that time.

I’ve been doing a really solid newsletter for the past 10 years and nothing I’ve done to generate business from the people who know me (my list) even comes close to this tool. It’s the reason marketing gurus like Dan Kennedy (my marketing mentor) tell people they are CRAZY not to do a monthly PAPER newsletter to their list. Not doing it is like burning big piles of opportunity (money) in your parking lot each and every month.

Go ahead, check out the Ben Glass Great Legal Marketing client newsletter brochure right now.

So, If I am Right, Why Doesn’t EVERY LAWYER Send a Monthly Newsletter?

I know why most lawyers aren’t doing them. TOO MUCH WORK. You’ve got to find the article content, write it in your own words, get good graphics, have an artist lay it out for you, proof it, fix it, get them printed, folded, posted, mailed, and then next month you’ve got to do it again. It’s just a lot of work, and no lawyer I know has the time to do it correctly and REGULARLY. There are canned services you can find who will do this for you, (I used to do it that way) but they can be VERY EXPENSIVE and, for what you get, simply not worth the expense. And most of them aren’t set up to do it monthly which is the best way to do it – by far.

Here’s how it works :

Each month, your newsletter is written and designed for you by my Great Legal Marketing Client
Newsletter Team. Then you can simply:

Do nothing except approve the proof and it will be

1. sent to your list. Done. Finished. Easy,

or

2. You can make changes to the newsletter; add your articles, photos, artwork, anything you want, and our artist will make the changes for you. You approve the proof and it will be sent to your list.

Done.

Finished.

Easy.

The Ben Glass Great Legal Marketing Client Newsletter is produced on high quality paper, it is four-color, and the template is designed specifically for you.

Download more information about the Ben Glass Great Legal Marketing Client Newsletter here.