Best Marketing for Lawyers Without Coming Close to Ethical Violations

For some lawyers, the attorney advertising ethical restrictions imposed by the state may feel stifling. All of the rules about what can’t be said and what can’t be done may seem to push all lawyers into creating the same websites and ads. However, this doesn’t have to be the case.  It is possible to be an innovative legal marketer without coming close to the ethical boundaries and that method may result in the best marketing for lawyers.

Why You Need to Know All About the Ethical Standards in Your State
While it is important to be exciting and innovative in your approach to law firm marketing, it is also important not to upset the state bar and, of course, not to mislead clients. Accordingly, our legal marketing consultants encourage you to learn all that you can about legal marketing ethics by:
  • Staying current on the rules. Remember, what you see on other law firm websites are not the rules. It is marketing based on how that firm interpreted the rules. It is important for you to stay up to date on the ethical requirements for legal marketing in your state and to evaluate your own marketing materials for compliance.
  • Focusing on your state. Many states have some attorney marketing ethical rules that are just plain crazy. That’s the bad news. The good news is that you don’t have to comply with all of the crazy rules — just the ones imposed by the state(s) where you practice law.
  • Talking to an experienced legal marketing consultant. A law firm marketing consultant’s job is to help you create exciting, effective, and ethical marketing materials. Your consultant will be able to answer your questions and advise you about the ethical requirements in your state.

Find Out More About Best Marketing for Lawyers
While attorney marketing must be ethical to be fair to your clients and to avoid trouble with the state, it must be much more than that if you want to attract clients to your small law firm. To learn more about small law firm marketing, please read a FREE chapter of our Great Legal Marketing book and please call us directly at 703.591.9829.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.