‘Tis The Season…for Law Firm Marketing

It's November, and it's time to plan for the Holidays. Do you decorate the office? Send a newsletter with a holiday theme? Or, send a card to everyone on your mailing list?

You may be thinking of sending out pre-printed holiday cards to your mailing list as an easy and inexpensive way to spread Holiday cheer and add some follow-up to your law firm marketing plan. But, is this a good idea?

How many pre-printed cards do you get every December? When you get a pre-printed card, what happens to it? Does it make you feel special or like another name on a list?

Chances are that you can't really remember how many cards you got (quite a few) and that you can't remember who they came from (umm... the drycleaner?). The truth is, pre-printed cards send the any or all of the following messages:

  • I'm too busy to send a personal card.

  • You aren't important enough to rate a personal card.

  • The relationship we have isn't important enough for a personal card.

  • My secretary sent a card to everyone on my contact list.

  • We ordered cards and needed to send them to someone.

What if the pre-printed card had a personal note? What if the dry cleaner wrote, "Chris, Happy Holidays! Don't forget we have your Santa Suit, and it is ready for pick-up"? You would be surprised. People don't expect to be remembered, so when it happens, it is special.

Take a few minutes to personally write on and sign your cards. Just a sentence or two can make your card stand out.

  • "Dear Mrs. Smith, I hope you are feeling better. May the New Year bring both health and happiness."

  • "Dear Mr. Jones, Merry Christmas. When you have a chance, give me a call and let me know how you are doing?"

  • "Dear Mrs. Brown, Season's greetings! I can't wait to see pictures of the new grandchild."

Take the time to show you care. That's real Holiday marketing!

Great Legal Marketing offers law firm marketing tips for the holidays and all year. To learn more about legal marketing that really works, contact us at 703-591-9829.