How Any Lawyer Can Dominate Google (Part A)

Again, no magic buttons here, you're going to have to work to obtain Google domination. The good news is, anyone can do it and you don't have to be a Web developer. However, you do have to pay attention to the general way Internet marketing works, and learn some new lingo to keep yourself in-the-loop.

Why Site Ranking Is Important

What good is that shiny new website you had designed if no one can find it?
Even if you have the easiest Web address available, your site is going to be dying for traffic if the search engines can't find it. You may have heard of Search Engine Optimization, or SEO, which basically means your site is content gold for search engines.

SEO websites are rich in updated, relevant, unique content and utilize their keywords effectively throughout their pages. Search engines love optimized sites and are more likely to bump them up on the site rankings, especially if they notice that your site is the one Web users most often click through when searching for certain keywords.

Most search engine users only look at the top 2 or 3 results of page 1 before making a decision to click. The higher your website ranks with the search engines, the better your chances will be to appear on page 1 of the results pages and the more likely your website will be clicked on.

The Basics of Google and Search Engine Rankings

When someone goes to Google and performs a search for "personal injury lawyer Kansas", Google will look for Web pages that use those keywords naturally within their content.

The search engine technology has evolved by leaps and bounds from the earlier Internet marketing days. It used to be a trick of the trade to use huge blocks of keywords, many irrelevant to your practice, to trick the search engines into displaying your page for unrelated searches. Hey, it got users to click on your website, didn't it?

Now, search engines like Google use a more sophisticated approach in determining whether a site is worthy of receiving a ranking and where its Web pages should appear on the results pages.

Specialized programs called "spiders" crawl your website to check if the keywords you've listed in its hidden code are really used in your content. Search engines have become so sophisticated that they can now better detect when you've written your keywords into your content naturally, or if they have been awkwardly stuffed in your content just for a ranking boost.

While we're talking technology, read on to discover the 2 most important pieces of technology you can get to really dominate page 1 of Google.

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Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.