How to Create Great Law Firm Taglines That Attract Quality Clients

It may seem like an easy task to sit down and develop a tag line for your law firm. After all, how hard can it be to sit down and come up with a phrase or short sentence to describe your firm and what you can do for clients?

Think about it for a minute and then come back to this article. It is harder than you thought it might be, isn’t it?

Creating effective law firm taglines is not an easy task, but it is an important one. In this article, our legal marketing consultants will give you some tips for creating an effective and memorable law firm tagline.

Five Tips for Creating a Great Law Firm Tagline

When sitting down to compose a sentence so critical to your law firm marketing campaign, you should consider:

  • The purpose of the sentence. You want to attract and inform your readers about what you can do to help them.
  • Keeping it short. One sentence or phrase is enough.
  • Making it memorable. You want your readers to think about your tagline later and remember it long after they’ve left your website.
  • Setting the tone. Think about the tone you want to establish for your practice and make sure your tagline reflects it.
  • Avoiding generic buzzwords. Differentiate yourself from the masses. Now is not the time to state your years of experience or emphasize your free consultations.

Remember, you are not trying to write a slogan. You do not have to be witty. You just have to attract, inform, and remain memorable to potential clients.

How to Get More Help with Law Firm Taglines and other Legal Marketing Efforts

To learn more about creating an exciting tagline for your small law firm and other innovative legal marketing techniques, please contact us at 703.591.9829 for more information. Additionally, we invite you to read a FREE chapter of our Great Legal Marketing book to find out more about how to use marketing to make your legal practice what you want it to be.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.