What Do Law Firm Taglines, Books and Easy-to-find Contact Information Have in Common?

They are all part of a successful law firm marketing campaign!

If you are going to take the time and spend the money to create new law firm marketing materials, then you want to make sure you get it right. You want to make sure that your new materials have what it takes to be successful and get you the new business you desire. While every lawyer marketing webpage, blog post, and print ad should be unique, there are some common elements you should include in your marketing materials. Learn about these common elements from experienced legal marketing consultants below.

What to Include in Your Attorney Marketing Materials

When creating new marketing for a law firm, you should consider making sure that your materials include:

  • Law Firm Taglines: law firm taglines are short and memorable phrases that help identify why you are unique and why you are the lawyer, or small law firm, that a viewer of your marketing materials should call.
  • A Book or Other Free Offer: Show your visitors that you want to answer their questions and provide helpful information to them without creating any obligation for them to hire you. This will help build your reputation as a trusted authority.
  • Easy Contact Information: Make sure that potential clients can learn how to reach you via email and phone easily. If they have to search your website to find out how to contact you they may get frustrated and leave.

Contact Legal Marketing Consultants for More Information

If you are ready to learn more about law firm taglines, writing books, and creating exciting law firm marketing content, please contact an experienced legal marketing consultant at Great Legal Marketing for more information.

Our legal marketing specialists can be reached at 703.591.9829, and we invite you to download a FREE chapter of our Great Legal Marketing book to learn more tips for marketing your small law firm.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.