Law Firm Taglines: Focusing on the Internet and Gaining New Clients

In today’s society, web developers are constantly creating new ways for people to utilize the Internet to accomplish tasks that used to require going somewhere in person or physically seeking out information from a person or place. This includes the search for answers to legal questions. In order to capitalize on this changing environment, an effective legal marketing strategy must incorporate attention-grabbing attorney taglines that encourage potential clients to either look for more information on the legal website, or to contact the lawyer directly.

With the Internet rapidly becoming the primary form of legal advertising for successful attorneys, it is essential that a law firm’s website appear on page one of a Google search. In addition, other pages of the law firm, such as blog postings, news articles, and pay-per-click advertisements must also appear on the page. The higher and more dominant the website appears on a search list, the more likely that the potential client will click through to the attorney website for more information.

How do law firm taglines impact the success of attorney Internet marketing? Taglines are slogans that capture the attention of potential clients and identify the law firm. Taglines are an important aspect of web marketing because:

  • The effectiveness of a website or other online attorney webpage is measured by whether the individual who finds it decides to stay and pursue more. A well-crafted tagline can mean the difference between a potential client leaving the website or staying.
  • A successful tagline will remain in the minds of potential clients, increasing the likelihood that the law firm is contacted when the need for legal services arises.
  • A quality tagline helps to brand the law firm.

Since the best forms of attorney marketing now rely so heavily on the Internet, a memorable, effective tagline is essential text that should be incorporated into the law firm’s online presence. For more information about choosing and using effective law firm taglines, contact the experts at Great Legal Marketing. For more information, fill out our online form or call our office at 703-591-9829 for more information.
Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.