Monthly Contact: Essential to a Successful Lawyer Marketing Campaign

Being the best attorney in the practice area, creating an enticing website, and incorporating social media into an attorney marketing plan are all important factors to the overall success of a law firm. These efforts are wasted, however, if the law firm fails to remain relevant in the minds of potential clients. Life is busy, and without regular contact, potential clients may forget that the firm exists. Therefore, it is vital to the success of a legal marketing campaign that the law firm maintains regular monthly contact with past, present, and potential future clients.

How is this regular contact achieved? Naturally, picking up the phone and calling all of the contacts in the firm’s database is neither effective nor an efficient use of an attorney’s time. Similarly, while television and radio advertisements may be effective, they are not as efficient given the high cost associated with this form of client contact. In these tough economic times, cost is an especially important factor when choosing a method for reaching potential clients on a monthly basis.

The following is a list of effective and efficient ways to maintain regular monthly contact with the law firm’s database:

  • Circulate a printed newsletter
  • Email blasts with small amounts of valuable information
  • Post updates to the law firm Facebook page
  • Post links to interesting news articles on Twitter
  • Publish informative, interesting videos on YouTube

Contacting the individuals in a law firm’s database should be done monthly as part of the overall law firm marketing strategy. This is the appropriate amount of time to remain at the forefront of the minds of these individuals without overwhelming them with information. Too much contact can be as harmful as too little contact, as people may become annoyed or stop paying attention to the actual content that is being distributed.

Maintaining regular monthly contact is essential to a successful lawyer marketing plan. For more information on how to effectively communicate with potential clients, contact the experts at Great Legal Marketing. Fill out our online form or call our office at 703-591-9829 for more information.

Ben Glass
Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.