Effective, Ethical and Outside the Box Marketing for Personal Injury Attorneys...
Ben's Blog 
- Texas State Bar to Profit from YouTube, FaceBook
- Who is Coming to our June Super Conference?
- Here's One Good Reason to Attend the Legal Marketing Event of the Year
- Free Legal Marketing Teleseminar Wednesday April 14, 2008
- Marketing Conference Videos Are Now Up
- Deliberate Systematic Branding--Lessons from American Idol
- Marketing Super Conference 2008 Now Set!
- Prioritzing Your Marketing Resources
- Huge "Shout Out" From Attorney Marketing Center
- Your Yellow Page Marketing Dollars At Work--NOT!
Recommended Reading
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General Marketing
- Ben Glass Recommended Reading
- Insider Information on Law Firm Websites
- Dan Kennedy and Ben Glass Write The Ultimate Success Secret
- Dec2007GLMNewsletter
- BearOKinNC
- Marketing Super Conference 2008
- What Personal Injury Lawyers Need to Know About Placing Well on Google
- Super Conference 2008 Information
- Who is coming to the Super Conference
- Super Conference 2008 June Deadline
Lawyer Marketing - Yellow Pages
Is This Your Idea of How To Use the Yellow Pages to Market Your Law Practice?
You let the Yellow Page rep design the ad for you
Your headline is either your firm name or "Personal Injury Lawyer"
You believe "white space sells"
Your best offer is "Free Consultation"
You keep spending more money but you have no real clue as to what your return on investment is
The rep's "remedy" for the ad not working is to "buy a bigger ad"
You are intimidated into buying more space in mortal fear of losing your "position"
If I've described your "Yellow Page Marketing Plan" then let me email you a paper I wrote that will set you straight, save you a ton of money and super charge your marketing (but it may upset your Yellow Page rep!