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Attorney Marketing Strategies

• Writing Powerful Text in Your Attorney Marketing
• Attorney Marketing: Transparency, Expectations, and Success
• Effective Legal Marketing: Not a Client Now? Could Be a Client Later

Think of Legal Marketing in an Entirely Different Way

Not everyone likes my approach to legal marketing.
Heck, some people don't like me. What I teach to other lawyers is the product of years of being exposed to and learning "outside the box" marketing.

Several years ago I created the Ultimate Personal Injury Marketing and Practice Building Tool Kit, and started Great Legal Marketing, as well as set up Coaching and Mastermind groups. Now, lawyers across the United States and Canada pay thousands of dollars a year to learn "Ben Glass style" marketing.

"Lawyers either love Ben Glass or hate him."
As one, to remain anonymous, member of the Virginia State Bar hierarchy once said, "Lawyers either love Ben Glass or hate him." I teach lawyers how to differentiate themselves in their marketplace from the sleazy ambulance-chasing "your pain is my gain" types who are often no more than a marketing figurehead with scores of paralegals unethically settling cases.

It is important to understand that one key to being the best lawyer that you can for your clients is to build and nurture a profitable business that runs on systems. It does not require you, the lawyer, to spend any time doing something that is not the highest value use of your time. You also have to realize that marketing is the most important job that you have in your practice. I don't care how good of a cross-examiner you are or that you take great depositions. None of that matters without a steady flow of new clients coming down through your automated and systematized marketing pipeline.

View legal marketing differently.
I suggest that lawyers start thinking about legal marketing in an entirely different way. Shed the belief system that says that you must market to “all-comers,” meet with everyone and accept every case that walks in the door. Get over the fear that if you start rejecting clients through complex marketing, you won’t have any more clients. This has not been my experience or the experience of hundreds of lawyers across the United States and Canada who have said “no” to traditional lawyer marketing.

Some lawyers do not comprehend my "use your law practice as a tool to serve your lifestyle" attitude about running a law business. My belief is that your law practice should be used as a wealth-building tool.

One question you need to answer.
It is now up to you. If you are perfectly satisfied with your life and your practice, then no need to take action. However, if you believe that there is a better way to go about the business of practicing law in order to lead the life you (and your family) want, contact me to find out more about Great Legal Marketing.


Virginia Attorney Ben Glass is America's Number 1 Authority on Marketing and Building Your Solo or Small Law Firm.

For a free gift for qualified attorneys in firms of one to five lawyers, visit Great Legal Marketing.

To learn about our next live marketing and practice building conference for attorneys, visit Great Legal Marketing Conferences.

You can instantly Google "Attorney Ben Glass" by clicking on this link.

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