Think about the changes in the world over the past two decades, over the past two years, and even over the past two months. The world, technology, and how to advertise on that technology is changing at an unbelievable rate. Keeping up with the latest trends and making good use of those trends is a full-time job in and of itself.
So, how do you keep up with the trends that will make your law firm marketing successful and still practice law? You focus on the principles, not the trends, that your legal marketing consultant teaches you.
Principles That Stand the Marketing Test of Time
Regardless of how your marketing is done to account for the latest internet search trends (such as Google Panda) or invention (such as smartphones) some of the basic legal marketing principles will apply. Those principles include:
- Having a Clear Idea of Your Ideal Client. Regardless of how you deliver your message, you want the message you send to be the right one. You want to clearly define the type of cases and clients that you want so that your marketing efforts are attracting the right people.
- Creating a Network and Database of Fans. The more people who know about you and find your website, books, newsletters to be helpful, the better. Keeping track of the people who contact your firm or visit your website is important to your future lawyer marketing plans.
- Knowing How to Find out the Latest Information. It is important to have a plan in place to learn how to keep up with the latest trends and learn more about specific marketing ideas. An experienced attorney marketing consultant can help you do that.
A Legal Marketing Consultant Can Help You with Principles and Trends
To find out more about legal marketing principles, please read a FREE chapter of our Great Legal Marketing book and contact a law firm marketing consultant directly at 703.591.9829.